> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/product-promotions/card-linked-offers-clo-explained.md). # 联名卡优惠（CLO）说明 参加 PXA 课程 卡片关联优惠（CLO）允许消费者将其信用卡或借记卡与奖励或忠诚度计划绑定，以获取折扣、返现和其他优惠。与传统联盟营销不同，CLO 不使用链接跟踪或第三方 Cookie，因此不会被 impact.com 跟踪。相反，CLO 合作伙伴会通过安全的 API 直接从银行或金融机构接收交易数据。借助 impact.com 的 CLO 集成，CLO 合作伙伴随后可以将交易数据上传给您，使您能够将 CLO 活动与传统联盟数据一起管理，例如报告和自动化合作伙伴付款。 查看 [实施指南](https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/card-linked-offers-beta) ，了解如何开始使用 CLO 的具体说明。 #### CLO 的优势 * **提升销售和转化率** 事实证明，CLO 能够提升投资回报率、转化率和平均订单价值。请访问我们的 [博客文章](https://impact.com/partnerships/reimagine-rewards-with-card-linked-offers/) 以了解更多信息。 * **获取新客户** CLO 可以通过让您和您的优惠展示给数亿持卡人来帮助您获取新客户，其中许多人可能并未通过传统联盟渠道购物。 * **高度可定向** CLO 合作伙伴拥有大量关于其用户的有用数据，使其能够提供定向能力，例如新客/老客定向、地理定向等。他们还可以进行增量测试，以确保带来增量效果。

注意： 定向和增量报告功能可能因运行该优惠的银行或金融机构以及其提供的定向选项而异。在某些情况下，定向和/或增量报告可能不可用。

* **捕获门店销售** 由于跟踪所需的只是已关联的卡片，因此跟踪门店购买与线上购买一样简单。如果您拥有实体门店，可以使用 CLO 吸引客户到店，甚至吸引到特定门店。 * **消除欺诈** 使用 CLO 时，交易数据直接来自银行或金融机构，这可确保 99% 的准确性并最大限度减少欺诈，而欺诈在传统联盟渠道中仍然是一个问题。 * **降低对折扣的感知** 消费者在完成购买后可获得奖励，但在销售点通常仍会按全价支付。CLO 是一种在无需持续提供折扣的情况下激励销售的好方法。 #### 发现 CLO 合作伙伴 impact.com 提供 [精选合作伙伴名单](https://app.impact.com/secure/advertiser/discover/radius/fr/partner_discover.ihtml?page=marketplace\&slideout_id_type=partner\&utm_source=confluence\&utm_campaign=DiscoverCollectionEMEA\&utm_medium=csm\&utm_content=url\&utm_term=clo_emea#businessModels=all\&partnerStatuses=1,2\&q=etags:46559\&relationshipStates=5,1,3,6,2\&sortBy=relevance\&sortOrder=DESC) ，这些合作伙伴在市场中使用 CLO。 --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/product-promotions/card-linked-offers-clo-explained.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.