> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/product-promotions/card-linked-offers-clo-explained.md).

# Card-Linked Offers (CLO) 说明

<a href="https://pxa.impact.com/student/activity/1675792?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

卡关联优惠（CLO）允许消费者将其信用卡或借记卡注册到奖励或忠诚度计划中，以获取折扣、返现和其他优惠。与传统联盟营销不同，CLO 不使用链接跟踪或第三方 Cookie，因此不会被 impact.com 跟踪。相反，CLO 合作伙伴会通过安全的 API 直接从银行或金融机构接收交易数据。借助 impact.com 的 CLO 集成，CLO 合作伙伴随后可以将交易数据上传给你，使你能够将 CLO 活动与你的传统联盟数据（如报告和自动化合作伙伴付款）一起管理。

查看 [实施指南](https://integrations.impact.com/impact-brand/docs/implementation-1) ，获取有关如何开始使用 CLO 的具体说明。

#### CLO 的优势

* **提升销售额和转化率**

  CLO 已被证明可以提升投资回报率、转化率和平均订单价值。请访问我们的 [博客文章](https://impact.com/partnerships/reimagine-rewards-with-card-linked-offers/) 以获取更多信息。
* **获取新客户**

  CLO 是通过让你和你的优惠触达数亿持卡人来寻找新客户的绝佳方式，其中许多人可能并不会通过传统联盟渠道购物。
* **高度可定向**

  CLO 合作伙伴拥有大量有关其用户的有用数据，使他们能够提供定向能力，例如新客户/现有客户定向、地理定向等。他们还可以进行增量测试，以确保他们正在推动增量业绩。

  <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>注意：</strong> 定向和增量报告功能可能会因运行该优惠的银行或金融机构以及其提供的定向选项而异。在某些情况下，可能无法提供定向和/或增量报告。</p></div>
* **捕获线下销售**

  由于跟踪所需的只是已关联的卡，因此跟踪门店内购买与线上购买一样容易。如果你有实体门店，可以使用 CLO 将客户引导到门店，甚至引导到特定地点。
* **消除欺诈**

  使用 CLO，交易数据直接来自银行或金融机构，这确保了 99% 的准确性，并最大限度地减少欺诈，而这仍然是传统联盟渠道中的一个问题。
* **降低折扣感知**

  消费者在完成购买后会获得奖励，但他们通常在销售点支付全价。CLO 是一种很好的方式，让你在无需不断提供折扣的情况下激励销售。

#### 发现 CLO 合作伙伴

impact.com 提供了一个 [精选合作伙伴列表](https://app.impact.com/secure/advertiser/discover/radius/fr/partner_discover.ihtml?page=marketplace\&slideout_id_type=partner\&utm_source=confluence\&utm_campaign=DiscoverCollectionEMEA\&utm_medium=csm\&utm_content=url\&utm_term=clo_emea#businessModels=all\&partnerStatuses=1,2\&q=etags:46559\&relationshipStates=5,1,3,6,2\&sortBy=relevance\&sortOrder=DESC) ，位于 marketplace 中并使用 CLO。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/product-promotions/card-linked-offers-clo-explained.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.