> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md).

# 在 Data Lab 中创建自定义指标

{% hint style="warning" %}
**重要：** 我们 *强烈* 建议你参考 [Data Lab 简介](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md) ，然后再开始阅读本文。
{% endhint %}

1. 从左侧导航菜单中，选择 ![](/files/209022bdb234289211a24a980f6227a8684cc439) **\[Engage] → 报告** → **Data Lab**.
2. 选择您要创建的 **可视化** 以便开始。
3. 在右侧工具栏的“维度和指标”部分，选择 ![](/files/a4d92afe6e302635e52a9d3b155bca7a8dedb2ea) **\[创建自定义指标]**.

   <div data-with-frame="true"><figure><img src="/files/0a5af72223dc77b025a6135c46216179c14db660" alt="" width="355"><figcaption></figcaption></figure></div>
4. 为你的自定义指标命名——下面的示例将显示一个名为 *转化率*.
5. 选择你的指标的 **格式**。你可以在以下选项之间选择 *数字*, *字符串*, *百分比*，或 *货币*.
6. 在 *公式* 字段中，输入自定义指标的计算公式。

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>示例：</strong> 该 <em>转化率</em> 指标将使用 <code>操作成本 / 点击</code>。impact.com 将通过窗口右上角的一个小 <img src="/files/9e4825d89bf0435887c540d1c033bf1a80dfb5fe" alt=""> <strong>[勾选标记]</strong> 来指示公式是否有效。</p></div>
7. 选择 **保存** 以保存你的自定义指标。

   <div data-with-frame="true"><figure><img src="/files/0ea89bd45fa4e5802476fdff74478da59c13ef04" alt="" width="563"><figcaption></figcaption></figure></div>


---

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