> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md).

# 热门路径报告

Top Paths 报告会向你展示你项目中最受欢迎的转化路径。并非所有转化路径步骤都会被捕获——该报告只显示 9 步及以下的转化路径。该报告最适合用于调查你在其他报告中发现的趋势。参见 [热门路径说明](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 以了解更多。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 访问热门路径报告

{% hint style="warning" %}
此功能仅适用于特定的 impact.com 版本或附加组件。如果您看到 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F8bqCvTj35m0v4w2fMoV7%2Foptimize.svg%20\(1\).svg?alt=media\&token=3b8a53da-1dd9-42a7-99eb-767be6fa7da7) **优化** 图标，您的账户即可升级。选择该图标，并直接在平台中获取 Optimize 附加组件！
{% endhint %}

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]**.
2. 在左侧导航栏中，选择 **漏斗 →** [**Top Paths**](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2124/report/viewReport.report?handle=insights_top_paths_pm_only_2).
3. 在 *Top Paths*，您可以筛选要查看的数据。选择 **应用** 当所需筛选条件设置好后。

   * 查看 *筛选参考* 以获取更多信息。

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F4psZxtM2P7ptcWxDgDJw%2FScreenshot%202026-05-25%20at%2010.36.28.png?alt=media&amp;token=a61d7df9-decc-41c8-91b4-70bed362bcaf" alt="" width="563"><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="success" class="hint hint-success"><p><strong>注意：</strong> 该 <em>热门路径报告</em> 只显示至少包含与你的合作伙伴之一的一次互动的路径。如果你想查看不一定包含你的合作伙伴的路径（例如，Email → Google AdWords → Direct），请联系你的 CSM 或 <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">请联系支持团队</a>.</p></div>

<details>

<summary>筛选参考</summary>

| 筛选条件 | 说明                                                                                                                                                                                                 |
| ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 | <p>按创建时间筛选数据。您还可以相互比较两个时间段。</p><p>您最多可以获取 <strong>366 天</strong> 的数据。不过，您仍可通过选择以下选项来进行同比报告： <strong>与 {上一年} 比较</strong>.</p><p>如果你想提取超过 366 天的数据，你需要使用不同的日期范围多次运行该报告。</p><p>超过 2 年的数据可能会被定期归档。</p> |
| 洞察级别 | 选择你希望如何在报告中将消费者路径洞察分组。                                                                                                                                                                             |
| 模型   | 如果你已设置消费者路径模型，请选择要查看其消费者路径数据的具体模型。                                                                                                                                                                 |
| 事件类型 | 选择你要查看消费者转化路径的事件类型，或选择 **全部** 以查看所有事件类型的数据。                                                                                                                                                        |
| 步骤   | <p>选择要查看消费者数据的步骤。</p><p>如果你的报告提到 <em>未知引荐</em>，那么 impact.com 无法确定是谁促成了消费者购买——这很可能是因为客户使用一个没有 impact.com 跟踪 cookie 的“全新”浏览器直接访问了你的网站。</p>                                                           |
| 参与   | 选择你想查看其消费者路径数据的合作伙伴。                                                                                                                                                                               |
| 引荐   | 将消费者路径数据仅限制为由特定合作伙伴生成的路径。                                                                                                                                                                          |
| 影响   | 将消费者路径仅限制为特定合作伙伴参与贡献的路径。这可以包括引荐和关闭合作伙伴。                                                                                                                                                            |
| 关闭   | 将消费者路径数据仅限制为特定合作伙伴完成关闭的路径，即最后一次点击。                                                                                                                                                                 |

</details>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.