> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md).

# 热门路径报告

Top Paths 报告会向您展示您项目中最受欢迎的转化路径。并非所有转化路径步骤都会被捕获——该报告仅显示 9 步或更少的转化路径。此报告最适合用于调查您在其他报告中发现的趋势。参见 [Top Paths 说明](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 以了解更多。了解有关 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 访问热门路径报告

{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. If you see the ![](https://1651675991-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpVKEIcehMut8QKRmaUZu%2Fuploads%2F5ikfGgRSMOFn089EEFxy%2Foptimize.svg%20\(1\).svg?alt=media\&token=91ff61f9-8618-4503-b0df-791e0353d124) **Optimize** icon, your account is eligible for the upgrade. Select the icon and get the Optimize add-on directly in the platform!
{% endhint %}

1. 从左侧导航栏中选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]**.
2. 从左侧导航栏中选择 **漏斗 →** [**最佳路径**](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2124/report/viewReport.report?handle=insights_top_paths_pm_only_2).
3. 在 *最佳路径*，您可以筛选要查看的数据。选择 **应用** 当您设置好所需筛选条件后。

   * 查看 *筛选参考* 以获取更多信息。

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F4psZxtM2P7ptcWxDgDJw%2FScreenshot%202026-05-25%20at%2010.36.28.png?alt=media&amp;token=a61d7df9-decc-41c8-91b4-70bed362bcaf" alt="" width="563"><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="success" class="hint hint-success"><p><strong>注意：</strong> 该 <em>热门路径报告</em> 仅显示至少包含一次与您的某个合作伙伴互动的路径。如果您想查看不一定包含您的合作伙伴的路径（例如，电子邮件 → Google AdWords → 直接访问），请联系您的 CSM 或 <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">联系支持团队</a>.</p></div>

<details>

<summary>筛选参考</summary>

| 筛选器  | 描述                                                                                                                                                                                                       |
| ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 | <p>按创建时间筛选数据。您还可以相互比较两个时间段。</p><p>您最多可提取 <strong>366 天</strong> 的数据。不过，您仍可通过选择以下内容来进行同比报告： <strong>比较到 {Previous year}</strong>.</p><p>如果您想提取超过 366 天的数据，则需要使用不同的日期范围多次运行报告。</p><p>超过 2 年的数据可能会定期归档。</p> |
| 洞察级别 | 选择您希望如何将消费者路径洞察分组用于该报告。                                                                                                                                                                                  |
| 模型   | 如果您已设置消费者路径模型，请选择要查看消费者路径数据的特定模型。                                                                                                                                                                        |
| 事件类型 | 选择您要查看消费者转化路径的事件类型，或选择 **全部** 以查看所有事件类型的数据。                                                                                                                                                              |
| 步骤   | <p>选择您要查看消费者数据的步骤。</p><p>如果您的报告提到 <em>未知引荐来源</em>，那么 impact.com 无法准确识别是谁促使消费者完成购买——这很可能是因为客户直接在一个没有 impact.com 跟踪 cookie 的“全新”浏览器中访问了您的网站。</p>                                                           |
| 已参与  | 选择您想查看其消费者路径数据的合作伙伴。                                                                                                                                                                                     |
| 引入   | 将消费者路径数据限制为仅来自特定合作伙伴生成的路径。                                                                                                                                                                               |
| 影响   | 将消费者路径限制为仅包含特定合作伙伴参与贡献的路径。这可以包括引入和促成成交的合作伙伴。                                                                                                                                                             |
| 促成成交 | 将消费者路径数据限制为仅包含由特定合作伙伴促成成交的路径，即最后一次点击。                                                                                                                                                                    |

</details>


---

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