> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md).

# 热门路径报告

Top Paths 报告会向你展示项目中最受欢迎的转化路径。并非所有转化路径步骤都会被捕获——该报告仅显示 9 步或更少的转化路径。此报告最适合用于调查你在其他报告中发现的趋势。参见 [Top Paths 详解](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 以了解更多。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 访问 Top Paths 报告

{% hint style="warning" %}
此功能仅适用于某些 impact.com 版本或附加组件。如果你看到 ![](/files/f983851d2e57ef1947aa8f25af2d4f55c4d708ea) **Optimize** 图标，您的账户有资格升级。选择该图标，即可直接在平台中获取 Optimize 附加组件！
{% endhint %}

1. 在左侧导航栏中，选择 ![](/files/dd9b9b71e0a8abffbc19dd6a3c4d28626449f744) **\[Optimize]**.
2. 在左侧导航栏中，选择 **漏斗 →** [**热门路径**](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2124/report/viewReport.report?handle=insights_top_paths_pm_only_2).
3. 在 *热门路径*，您可以筛选要查看的数据。选择 **应用** 当您设置好所需筛选条件后。

   * 查看 *筛选项参考* 以获取更多信息。

   <div data-with-frame="true"><figure><img src="/files/402a35730c511826ab2f372bfa793e8a4c004282" alt="" width="563"><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="success" class="hint hint-success"><p><strong>注意：</strong> 该 <em>热门路径报告</em> 只显示至少包含与你的某个合作伙伴一次互动的路径。如果你想查看不一定包含你的合作伙伴的路径（例如，Email → Google AdWords → Direct），请联系你的 CSM 或 <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">联系支持团队</a>.</p></div>

<details>

<summary>筛选项参考</summary>

| 筛选项  | 说明                                                                                                                                                                                                |
| ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 | <p>按创建时间筛选数据。你也可以相互比较两个时间段。</p><p>你最多可以提取 <strong>366 天</strong> 的数据。不过，你仍然可以通过选择 <strong>与 {Previous year} 比较</strong>.</p><p>如果你想提取超过 366 天的数据，则需要使用不同的日期范围多次运行该报告。</p><p>超过 2 年的数据可能会定期归档。</p> |
| 洞察层级 | 选择你希望如何在报告中对消费者路径洞察进行分组。                                                                                                                                                                          |
| 模型   | 如果你已设置消费者路径模型，请选择你想查看消费者路径数据的具体模型。                                                                                                                                                                |
| 事件类型 | 选择你要查看消费者转化路径的事件类型，或选择 **全部** 以查看所有事件类型的数据。                                                                                                                                                       |
| 步骤   | <p>选择你要查看消费者数据的步骤。</p><p>如果你的报告提到 <em>未知推荐来源</em>，则 impact.com 无法准确定位是谁促成了消费者购买——这很可能是因为客户直接在一个“全新”的浏览器中访问了你的网站，而该浏览器没有 impact.com 的跟踪 cookie。</p>                                                |
| 已参与  | 选择你要查看哪些合作伙伴的消费者路径数据。                                                                                                                                                                             |
| 引入   | 将消费者路径数据仅限制为由特定合作伙伴生成的路径。                                                                                                                                                                         |
| 影响   | 将消费者路径仅限制为特定合作伙伴参与贡献的路径。这可以包括引入和促成成交的合作伙伴。                                                                                                                                                        |
| 成交   | 将消费者路径数据仅限制为由特定合作伙伴促成成交的路径，即最后一次点击。                                                                                                                                                               |

</details>


---

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