> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md).

# 顶级路径报告

热门路径报告会向你展示程序中最受欢迎的转化路径。并非所有转化路径步骤都会被记录——该报告只显示 9 步或更少的转化路径。此报告最适合用于调查你在其他报告中发现的趋势。参见 [热门路径说明](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 以了解更多。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 访问热门路径报告

1. 在左侧导航栏中，选择 ![](/files/dd9b9b71e0a8abffbc19dd6a3c4d28626449f744) **\[Optimize]**.
2. 在左侧导航栏中，选择 **漏斗 →** [**热门路径**](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2124/report/viewReport.report?handle=insights_top_paths_pm_only_2).
3. 在 *热门路径*，你可以筛选要查看的数据。选择 **应用** 当你设置好所需筛选条件后。

   * 查看 *筛选器参考* 以了解更多信息。

   <div data-with-frame="true"><figure><img src="/files/402a35730c511826ab2f372bfa793e8a4c004282" alt="" width="563"><figcaption></figcaption></figure></div>

   <div data-gb-custom-block data-tag="hint" data-style="success" class="hint hint-success"><p><strong>注意：</strong> 该 <em>热门路径报告</em> 仅显示至少包含一次与你的某个合作伙伴互动的路径。如果你想查看不一定包含你的合作伙伴的路径（例如，Email → Google AdWords → Direct），请联系你的 CSM 或 <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">联系支持</a>.</p></div>

<details>

<summary>筛选器参考</summary>

| 筛选器  | 说明                                                                                                                                                                                              |
| ---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 | <p>按创建时间筛选数据。你还可以将两个时间段相互比较。</p><p>你最多可以提取 <strong>366 天</strong> 的数据。不过，仍可通过选择 <strong>与 {Previous year} 比较</strong>.</p><p>如果你想提取超过 366 天的数据，则需要使用不同的日期范围多次运行该报告。</p><p>超过 2 年的数据可能会定期归档。</p> |
| 洞察级别 | 选择你希望在报告中如何对消费者路径洞察进行分组。                                                                                                                                                                        |
| 模型   | 如果你已设置消费者路径模型，请选择你想查看消费者路径数据的具体模型。                                                                                                                                                              |
| 事件类型 | 选择你想查看消费者转化路径的事件类型，或选择 **全部** 以查看所有事件类型的数据。                                                                                                                                                     |
| 步骤   | <p>选择你想查看消费者数据的步骤。</p><p>如果你的报告中提到 <em>未知推荐来源</em>，则 impact.com 无法确定是谁推动了消费者购买——这可能是因为客户直接使用一个没有 impact.com 跟踪 cookie 的“全新”浏览器访问了你的网站。</p>                                                      |
| 参与   | 选择你想查看其消费者路径数据的合作伙伴。                                                                                                                                                                            |
| 引入   | 将消费者路径数据限制为仅显示由特定合作伙伴生成的路径。                                                                                                                                                                     |
| 影响   | 将消费者路径仅限制为特定合作伙伴参与贡献的路径。这可以包括引入和促成成交合作伙伴。                                                                                                                                                       |
| 促成成交 | 将消费者路径数据仅限制为由特定合作伙伴完成促成的路径，即最后一次点击。                                                                                                                                                             |

</details>


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