> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/optimize-metrics-explained.md).

# 优化指标说明

本文解释了 impact.com 如何在客户可能经历的不同场景中，将一次转化（如销售或注册）的功劳归因给某个特定合作伙伴，从单次点击到涉及多个合作伙伴的旅程。

<div data-with-frame="true"><figure><img src="/files/c4c9cea20ef39891ac36687a78b46fa63e33150f" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>单步路径</summary>

<div data-with-frame="true"><figure><img src="/files/8fe25ec4a471e1dea4d377eeadd007172d39b8e5" alt=""><figcaption></figcaption></figure></div>

在最简单的场景中，客户点击某个合作伙伴的链接并完成转化。该 *成交者* 因此获得归因。二者都 *参与点击次数* 之间。 *参与次数* 都为 1。

</details>

<details>

<summary>两步路径（一个合作伙伴）</summary>

<div data-with-frame="true"><figure><img src="/files/da1c7ac5e2a46ffaa77f3a14095174b859db784b" alt=""><figcaption></figcaption></figure></div>

在此路径中，客户两次点击同一合作伙伴的链接，该合作伙伴同时扮演 *引荐者* （第一次点击）和 *成交者* （第二次点击）。该 *成交者* 点击获得归因。该 *参与点击次数* 为 2，但该 *参与次数* 仍为 1，因为只涉及了一个唯一的合作伙伴。

</details>

<details>

<summary>3 步路径（一个合作伙伴）</summary>

<div data-with-frame="true"><figure><img src="/files/5d6096c1d3bb454a1d6b29b379685291dc18869b" alt=""><figcaption></figcaption></figure></div>

在此路径中，单个合作伙伴现在扮演所有角色： *引荐者* （点击 1）， *影响者* （点击 2），以及 *成交者* （点击 3）。成交者获胜，该 *参与点击次数* 为 3，且该 *参与次数* 为 1。

</details>

<details>

<summary>N 步路径（一个合作伙伴）</summary>

<div data-with-frame="true"><figure><img src="/files/242d1c478ff25b1cc5410f7ce396a73bf829a4e2" alt=""><figcaption></figcaption></figure></div>

这将同一合作伙伴的任意点击次数（N）情况的规则推广开来。该合作伙伴同时作为 *引荐者*，并在所有中间点击中，以及作为 *成交者*。该 *成交者* （第 N 次点击）获得归因。该 *参与点击次数* 为 N，但该 *参与次数* 始终为 1，因为只有 1 个合作伙伴。

</details>

<details>

<summary>两个合作伙伴路径</summary>

<div data-with-frame="true"><figure><img src="/files/64ee78909fbd9a80e6a9bebb868903dc63bffe39" alt=""><figcaption></figcaption></figure></div>

当涉及 2 个或更多合作伙伴时，该 *成交者* 不总是 *获胜者*。可以根据归因规则的定义将功劳授予任一合作伙伴。即使合作伙伴 A 是该 *成交者*.

如果合作伙伴 A 有 3 次点击而合作伙伴 B 有 1 次点击，则该 *参与点击次数* 为 4，但该 *参与次数* 仅为 2（A 一个，B 一个）。

</details>

<details>

<summary>多个合作伙伴路径</summary>

<div data-with-frame="true"><figure><img src="/files/38156c23ca579b6105b37ccec695518684fdf1d4" alt=""><figcaption></figcaption></figure></div>

与双合作伙伴路径一样，该 *获胜者* 可以根据合同条款是类似合作伙伴 B 的合作伙伴，而不一定是该 *成交者* （合作伙伴 D）。在每次点击都来自不同合作伙伴的情况下，该 *参与点击次数* （4）与该 *参与次数* （4）将相等。

</details>


---

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