> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md).

# 增量贡献仪表盘说明

增量性仪表板包含 3 份独特报告，旨在帮助您了解每位合作伙伴为您的项目带来了多少增量价值、移除合作伙伴会如何影响您的增量销售，以及哪里存在提升高价值合作关系的机会。在本文中，我们将拆解这 3 份报告，并帮助您更好地理解如何利用它们推动项目增长。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 为什么衡量增量性很重要？

仅查看每位客户旅程中的最后一次点击还不够。您需要了解各方对最终购买的贡献。仅分析每笔销售的最后一个接触点可能会扭曲事实，并错误归因于那些在转化路径中产生重大影响的合作伙伴。衡量合作伙伴和渠道的增量性能确保对合作伙伴进行正确归因，并优化绩效。更多信息请见 [增量性常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).

#### 访问增量性仪表板

{% hint style="warning" %}
此功能仅适用于特定的 impact.com 版本或附加组件。如果您看到 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F8bqCvTj35m0v4w2fMoV7%2Foptimize.svg%20\(1\).svg?alt=media\&token=3b8a53da-1dd9-42a7-99eb-767be6fa7da7) **优化** 图标，您的账户即可升级。选择该图标，并直接在平台中获取 Optimize 附加组件！
{% endhint %}

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **参与价值** → [增量性](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2119/report/viewReport.report?handle=insights_incrementality).
2. 调整筛选条件以满足您的需求，并选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[搜索]**.

   * 请参阅 *筛选参考* 下方部分以了解更多筛选条件信息。

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-503caa933b1e87f4039d7248798adcf53fd93e02%2Fe5ac1ea04b4bfb6dd3b12c73eae930bfc4587269ab9b90efa0878ef7c722b190.png?alt=media" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>筛选参考</summary>

| 筛选条件   | 说明                                                                                                                                                                                   |
| ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| 日期范围   | <p>按特定日期范围筛选数据。</p><p>• 至少选择 30 天，以获得具有统计显著性的洞察。</p>                                                                                                                                 |
| 衡量方式   | 选择您是否想查看与 **收入** 或 **操作** 由合作伙伴推动的数值。                                                                                                                                                |
| 分组     | 按以下条件筛选结果 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md).                          |
| 客户状态   | 按以下内容筛选结果： [客户类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping.md)。您可以选择查看 **全部**, **新建**，或 **回头客** 客户。 |
| 最低参与次数 | 按已驱动的操作量阈值筛选结果。                                                                                                                                                                      |
| 事件类型   | 选择 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) ，以查看合作伙伴贡献数据。                                                         |

</details>

#### 评分等级

评分等级按百分比展示合作伙伴增量性，从低（0%）到优秀（100%），并为这些百分比分配颜色，以显示在 *增量性仪表板* 屏幕上这 3 份报告的条件格式是如何确定的。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-f9f6d3e340e9d0a9dd0cb544426527bc26d6c1cd%2Fe9e53381e9ee58fb0b8d180a2253f6e5599b286ff224ee417fa5b6f7667ce2bd.png?alt=media" alt="" width="484"><figcaption></figcaption></figure></div>

#### 组基准报告

您可以使用组基准报告查看您的 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md) 的增量价值，并将您的合作伙伴的增量价值与其同类进行比较。

选择 **查看全部** 旁边的报告名称可访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-adf3f37b89dec9fec66140afadf68d6463424ec6%2Faaf8a0f0b89973a3210d2da9eb0e37b4576411d70a752e7a6330286f6a59324f.png?alt=media" alt="" width="485"><figcaption></figcaption></figure></div>

#### 高低增量性合作伙伴报告

{% tabs %}
{% tab title="高" %}
这些是为您的项目贡献最多增量价值的前 10 位合作伙伴。高 *单独*, *引荐*，或 *成交* 百分比的合作伙伴会具有较高的增量价值。

选择 **查看全部** 旁边的报告名称可访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅 *报告列参考* 下方部分以了解此表中显示的数据的更多信息。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7ef8deea0d224abd0bd231713fbf1e4314c43e69%2F7eac5f7710edd15500e9702278b2ae6d253254fc15257d837781ebba0d70ec72.png?alt=media" alt="" width="482"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="低" %}
这些是为您的项目贡献最少增量价值的后 10 位合作伙伴。低 *单独*, *引荐*，或 *成交* 百分比的合作伙伴会具有较低的增量价值。

选择 **查看全部** 以访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅 *报告列参考* 下方部分以了解此表中显示的数据的更多信息。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d130220764be8a16076006f90bd62bbe0443365a%2Fe130d0866d43f25bf64550440b7a520e14b724196e0bb5448bfff5d199076e01.png?alt=media" alt="" width="477"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}


---

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