> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md).

# 增量仪表盘说明

增量仪表盘包含 3 份独特报告，旨在帮助你了解每个合作伙伴为你的项目带来了多少增量价值、移除合作伙伴可能会如何影响你的增量销售，以及在哪些方面存在提升高价值合作关系的机会。本文将分解这 3 份报告，并让你更好地了解如何使用它们来推动项目增长。了解更多关于 [Optimize Essentials & Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 为什么衡量增量很重要？

仅仅看到每个客户旅程中的最后一次点击是不够的。你需要知道各方如何为最终购买做出贡献。仅分析每笔销售的最后接触点可能会歪曲事实，并错误归因于那些在转化路径中产生了重大影响的合作伙伴。衡量合作伙伴和渠道的增量效果可确保正确归因给合作伙伴，并优化表现。在以下内容中了解更多 [增量常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).

#### 访问增量仪表盘

1. 在左侧导航栏中，选择 ![](/files/dd9b9b71e0a8abffbc19dd6a3c4d28626449f744) **\[Optimize]** → **参与价值** → [增量](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2119/report/viewReport.report?handle=insights_incrementality).
2. 调整筛选条件以满足你的需求，并选择 ![](/files/34cdd2217d627a308c301c2567d5dfe7d669a2cc) **\[Search]**.

   * 请参阅下方的 *Filter reference* 下方部分，了解更多关于筛选器的信息。

   <div data-with-frame="true"><figure><img src="/files/0f7799931e3250980daa32195fcb23b2afe37401" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>Filter reference</summary>

| 筛选     | 说明                                                                                                                                                                                  |
| ------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围   | <p>按特定日期范围筛选数据。</p><p>• 至少选择 30 天，以获得具有统计显著性的洞察。</p>                                                                                                                                |
| 衡量     | 选择你希望查看与以下内容相关的数值： **收入** 或 **行动** 由合作伙伴驱动。                                                                                                                                         |
| 组      | 按以下内容筛选结果： [Partner Groups](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md).               |
| 客户状态   | 按以下条件筛选结果： [客户类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping.md)。你可以选择查看 **全部**, **新建**，或 **回头** 客户。 |
| 最低参与次数 | 按所驱动的行动量阈值筛选结果。                                                                                                                                                                     |
| 事件类型   | 选择 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) 以查看合作伙伴贡献数据。                                                         |

</details>

#### 评分标准

评分标准会按百分比向你展示合作伙伴的增量效果，从低（0%）到优秀（100%），并为这些百分比分配颜色，以显示仪表盘上 3 份报告的条件格式是如何确定的。 *增量仪表盘* 屏幕上的条件格式是如何确定的。

<div data-with-frame="true"><figure><img src="/files/45ab0ea8362e2f609c678fc6a620dce4800b2953" alt="" width="484"><figcaption></figcaption></figure></div>

#### 组别基准报告

你可以使用组别基准报告查看你的 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md) 的增量价值，并将合作伙伴的增量价值与其同行进行比较。

选择 **查看全部** 旁的报告名称，访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

<div data-with-frame="true"><figure><img src="/files/7025578bd37de55abdeba7e0bc5af13e18340b6c" alt="" width="485"><figcaption></figcaption></figure></div>

#### 高增量和低增量合作伙伴报告

{% tabs %}
{% tab title="高" %}
以下是为你的项目贡献最多增量价值的前 10 个合作伙伴。具有较高 *单独*, *引入*，或 *接近* 百分比的合作伙伴将具有较高的增量价值。

选择 **查看全部** 旁的报告名称，访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅下方的 *报告列参考* 下方部分，了解更多关于此表中显示的数据的信息。

<div data-with-frame="true"><figure><img src="/files/2ab6316d7f4777e14e74d66e48b06de0f7cadfe3" alt="" width="482"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="低" %}
以下是为你的项目贡献最少增量价值的后 10 个合作伙伴。具有较低 *单独*, *引入*，或 *接近* 百分比的合作伙伴将具有较低的增量价值。

选择 **查看全部** 以访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅下方的 *报告列参考* 下方部分，了解更多关于此表中显示的数据的信息。

<div data-with-frame="true"><figure><img src="/files/be941aa81bddb79dfd2ac079ea6ba20777c1ec1b" alt="" width="477"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}


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