> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md).

# 增量仪表板说明

增量仪表板包含 3 个独特报告，旨在帮助你了解每个合作伙伴为你的项目贡献了多少增量价值、移除合作伙伴会如何影响你的增量销售，以及在哪些方面存在提升高价值合作关系的机会。本文将拆解这 3 个报告，并帮助你更好地理解如何使用它们推动项目增长。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 为什么衡量增量很重要？

仅仅看到每个客户旅程中的最后一次点击是不够的。你需要知道各方是如何为最终购买做出贡献的。仅分析每笔销售的最后一个接触点可能会歪曲事实，并错误归因在转化路径上产生重大影响的合作伙伴。衡量合作伙伴和渠道的增量可确保正确归因，并优化绩效。更多内容请参见 [增量常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).

#### 访问增量仪表板

{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. If you see the ![](https://1651675991-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpVKEIcehMut8QKRmaUZu%2Fuploads%2F5ikfGgRSMOFn089EEFxy%2Foptimize.svg%20\(1\).svg?alt=media\&token=91ff61f9-8618-4503-b0df-791e0353d124) **Optimize** icon, your account is eligible for the upgrade. Select the icon and get the Optimize add-on directly in the platform!
{% endhint %}

1. 从左侧导航栏中选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **参与价值** → [增量](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2119/report/viewReport.report?handle=insights_incrementality).
2. 调整筛选条件以满足你的需求，并选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[搜索]**.

   * 请参阅下面的 *筛选参考* 下方部分以了解有关筛选器的更多信息。

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-503caa933b1e87f4039d7248798adcf53fd93e02%2Fe5ac1ea04b4bfb6dd3b12c73eae930bfc4587269ab9b90efa0878ef7c722b190.png?alt=media" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>筛选参考</summary>

| 筛选器    | 描述                                                                                                                                                                                  |
| ------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围   | <p>按特定日期范围筛选数据。</p><p>• 至少选择 30 天，以获得具有统计显著性的洞察。</p>                                                                                                                                |
| 衡量     | 选择你想查看与以下内容相关的数据： **收入** 或 **操作** 由合作伙伴驱动。                                                                                                                                          |
| 分组     | 按以下条件筛选结果 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md).                         |
| 客户状态   | 按以下内容筛选结果： [客户类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping.md)。你可以选择查看 **全部**, **新建**，或 **回头** 客户。 |
| 最少参与次数 | 按驱动操作的数量阈值筛选结果。                                                                                                                                                                     |
| 事件类型   | 选择 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) 你希望查看合作伙伴贡献数据的项目。                                                    |

</details>

#### 评分等级

评分等级以百分比显示合作伙伴的增量，从低（0%）到优秀（100%），并为这些百分比分配颜色，以向你展示增量仪表板上 3 个报告的条件格式是如何 *增量仪表板* 确定的。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-f9f6d3e340e9d0a9dd0cb544426527bc26d6c1cd%2Fe9e53381e9ee58fb0b8d180a2253f6e5599b286ff224ee417fa5b6f7667ce2bd.png?alt=media" alt="" width="484"><figcaption></figcaption></figure></div>

#### 组别基准报告

你可以使用组别基准报告查看你的 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md) 并将你的合作伙伴的增量价值与其同行进行比较。

选择 **查看全部** 在报告名称旁边访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-adf3f37b89dec9fec66140afadf68d6463424ec6%2Faaf8a0f0b89973a3210d2da9eb0e37b4576411d70a752e7a6330286f6a59324f.png?alt=media" alt="" width="485"><figcaption></figcaption></figure></div>

#### 高低增量合作伙伴报告

{% tabs %}
{% tab title="高" %}
以下是为你的项目贡献最多增量价值的前 10 个合作伙伴。具有高 *单独*, *引入*，或 *接近* 百分比的合作伙伴将具有较高的增量价值。

选择 **查看全部** 在报告名称旁边访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅下面的 *报告列参考* 下方部分以了解此表中显示的数据的更多信息。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7ef8deea0d224abd0bd231713fbf1e4314c43e69%2F7eac5f7710edd15500e9702278b2ae6d253254fc15257d837781ebba0d70ec72.png?alt=media" alt="" width="482"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="低" %}
以下是为你的项目贡献最少增量价值的后 10 个合作伙伴。具有低 *单独*, *引入*，或 *接近* 百分比的合作伙伴将具有较低的增量价值。

选择 **查看全部** 以访问 [按合作伙伴划分的增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参阅下面的 *报告列参考* 下方部分以了解此表中显示的数据的更多信息。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d130220764be8a16076006f90bd62bbe0443365a%2Fe130d0866d43f25bf64550440b7a520e14b724196e0bb5448bfff5d199076e01.png?alt=media" alt="" width="477"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.