> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md).

# 增量看板说明

增量性仪表板包含 3 个独特报告，旨在帮助您了解每个合作伙伴为您的项目贡献了多少增量价值，移除合作伙伴可能会如何影响您的增量销售，以及在哪里存在提升高价值合作关系的机会。本文将拆解这 3 份报告，并让您更好地了解如何利用它们推动项目增长。了解更多关于 [Optimize Essentials 和 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

#### 为什么衡量增量性很重要？

仅仅看到每位客户旅程中的最后一次点击是不够的。您需要知道每一方对最终购买的贡献。仅分析每笔销售的最后接触点可能会扭曲事实，并错误归因在转化路径上产生重大影响的合作伙伴。衡量合作伙伴和渠道的增量性可确保合作伙伴被正确归因，并优化绩效。在 [增量性常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).

#### 访问增量性仪表板

{% hint style="warning" %}
此功能仅适用于某些 impact.com 版本或附加组件。如果你看到 ![](/files/f983851d2e57ef1947aa8f25af2d4f55c4d708ea) **Optimize** 图标，您的账户有资格升级。选择该图标，即可直接在平台中获取 Optimize 附加组件！
{% endhint %}

1. 在左侧导航栏中，选择 ![](/files/dd9b9b71e0a8abffbc19dd6a3c4d28626449f744) **\[Optimize]** → **参与价值** → [增量性](https://app.impact.com/secure/advertiser/optimize/Adv_Attribution_Report/r2119/report/viewReport.report?handle=insights_incrementality).
2. 调整筛选条件以满足您的需求并选择 ![](/files/34cdd2217d627a308c301c2567d5dfe7d669a2cc) **\[搜索]**.

   * 请参见 *筛选项参考* 下方部分以获取有关筛选条件的更多信息。

   <div data-with-frame="true"><figure><img src="/files/0f7799931e3250980daa32195fcb23b2afe37401" alt="" width="563"><figcaption></figcaption></figure></div>

<details>

<summary>筛选项参考</summary>

| 筛选项    | 说明                                                                                                                                                                                   |
| ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| 日期范围   | <p>按特定日期范围筛选数据。</p><p>• 至少选择 30 天，以获得具有统计显著性的洞察。</p>                                                                                                                                 |
| 衡量方式   | 请选择您希望查看与……相关的数值 **收入** 或 **行动** 由合作伙伴推动。                                                                                                                                            |
| 分组     | 按以下条件筛选结果： [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md).                         |
| 客户状态   | 按以下类型筛选结果： [客户类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping.md)。您可以选择查看 **全部**, **新客户**，或 **回访** 客户。 |
| 最低参与次数 | 按由……驱动的动作量阈值筛选结果。                                                                                                                                                                    |
| 事件类型   | 选择 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) ，您想查看其合作伙伴贡献数据。                                                       |

</details>

#### 评分等级

评分等级按百分比显示合作伙伴的增量性，从低（0%）到优秀（100%），并为这些百分比分配颜色，以向您展示 *增量性仪表板* 屏幕上 3 份报告的条件格式是如何确定的。

<div data-with-frame="true"><figure><img src="/files/45ab0ea8362e2f609c678fc6a620dce4800b2953" alt="" width="484"><figcaption></figcaption></figure></div>

#### 群组基准报告

您可以使用群组基准报告查看您的 [合作伙伴组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md) 的增量价值，并将您的合作伙伴的增量价值与其同类进行比较。

选择 **查看全部** 旁边的报告名称以访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

<div data-with-frame="true"><figure><img src="/files/7025578bd37de55abdeba7e0bc5af13e18340b6c" alt="" width="485"><figcaption></figcaption></figure></div>

#### 高与低增量性合作伙伴报告

{% tabs %}
{% tab title="高" %}
这是对您的项目贡献增量价值最多的前 10 位合作伙伴。具有高 *单独*, *引入*，或 *关闭* 百分比的合作伙伴将具有较高的增量价值。

选择 **查看全部** 旁边的报告名称以访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参见 *报告列参考* 下方部分以获取有关此表中所显示数据的更多信息。

<div data-with-frame="true"><figure><img src="/files/2ab6316d7f4777e14e74d66e48b06de0f7cadfe3" alt="" width="482"><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="低" %}
这是对您的项目贡献增量价值最少的后 10 位合作伙伴。具有低 *单独*, *引入*，或 *关闭* 百分比的合作伙伴将具有较低的增量价值。

选择 **查看全部** 以访问 [按合作伙伴划分的增量性报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

* 请参见 *报告列参考* 下方部分以获取有关此表中所显示数据的更多信息。

<div data-with-frame="true"><figure><img src="/files/be941aa81bddb79dfd2ac079ea6ba20777c1ec1b" alt="" width="477"><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}


---

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