> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md).

# 按合作伙伴划分的增量贡献报告

该 *按合作伙伴划分的增量* 报告可帮助您查看合作伙伴为您的项目带来了多少增量价值，并细分所提供的数字，基于 [增量性仪表板](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)。在以下内容中了解更多信息： [增量性常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md).

#### 访问“按合作伙伴划分的增量”报告

{% hint style="warning" %}
此功能仅适用于特定的 impact.com 版本或附加组件。如果您看到 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F8bqCvTj35m0v4w2fMoV7%2Foptimize.svg%20\(1\).svg?alt=media\&token=3b8a53da-1dd9-42a7-99eb-767be6fa7da7) **优化** 图标，您的账户即可升级。选择该图标，并直接在平台中获取 Optimize 附加组件！
{% endhint %}

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **参与价值**.
2. 然后选择 **增量性**.
3. 从 *增量性仪表板*，选择 **任意合作伙伴名称** 来自 *高增量合作伙伴* 或 *低增量合作伙伴* 部分以打开 *按合作伙伴划分的增量* 报告。
4. 调整筛选条件以满足您的需求，并选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[搜索]**.

   * 设置 *合作伙伴* 筛选器设为 **全部** 以查看所有合作伙伴的增量指标。
   * 请参阅 *筛选参考* 下方部分以了解更多筛选条件信息。
   * 请参阅 *报告列参考* 下方部分，了解有关报告中显示数据的更多信息。

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FnOdwKQHnr5OkXtdIaU9L%2FScreenshot%202026-04-30%20at%2018.06.41.png?alt=media&amp;token=551903ff-57ff-4bff-b659-02aff4083fe0" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>筛选参考</summary>

<table><thead><tr><th width="308">筛选条件</th><th>说明</th></tr></thead><tbody><tr><td>日期范围</td><td><p>按特定日期范围筛选数据。</p><p>请选择至少 30 天的日期范围，以获得具有统计显著性的洞察。</p></td></tr><tr><td>衡量方式</td><td>选择您是否想查看与 <strong>收入</strong> 或 <strong>操作</strong> 由合作伙伴推动的数值。</td></tr><tr><td>组</td><td>按以下条件筛选结果 <a href="/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md">合作伙伴组</a>.</td></tr><tr><td>客户状态</td><td>按以下内容筛选结果： <a href="/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/configure-customer-status-mapping.md">客户类型</a>。您可以选择查看 <strong>全部</strong>, <strong>新建</strong>，或 <strong>回头客</strong> 客户。</td></tr><tr><td>最低参与次数</td><td>按已驱动的操作量阈值筛选结果。</td></tr><tr><td>事件类型</td><td>选择 <a href="/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md">事件类型</a> ，以查看合作伙伴贡献数据。</td></tr><tr><td>显示</td><td>向报告表格中添加数据列，例如 <strong>成本</strong>, <strong>增量操作</strong>, <strong>增量收入</strong>, <strong>归因操作</strong>，以及 <strong>归因收入</strong>.</td></tr></tbody></table>

</details>

<details>

<summary>报告列参考</summary>

| 列            | 说明                                                                                                                                                                                                         |
| ------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 合作伙伴         | 正在分析的合作伙伴名称。                                                                                                                                                                                               |
| 组            | 合作伙伴的 [已分配组](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md).                                                     |
| 参与 / 参与收入    | <p>合作伙伴影响的转化总数或收入金额。</p><p>• 选择转化数量即可查看合作伙伴参与的所有相关转化及其转化路径。</p>                                                                                                                                            |
| % 引荐         | 合作伙伴在转化路径中带来首次点击的占比。                                                                                                                                                                                       |
| % 影响         | 合作伙伴在转化路径中带来非首次或非最后一次点击的占比。                                                                                                                                                                                |
| % 终结         | 合作伙伴在转化路径中带来最后一次点击的占比。                                                                                                                                                                                     |
| % 独占         | 合作伙伴是转化路径中唯一带来点击的合作伙伴的占比。                                                                                                                                                                                  |
| 增量 %         | 该 *增量模型分配给该合作伙伴的归因总额* 除以 *合作伙伴参与转化的总次数*。在以下内容中了解更多信息： [增量性常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md). |
| CPA（单次操作成本）  | 其计算方式为 *总操作成本* 除以 *归因操作数*.                                                                                                                                                                                 |
| 调整后 CPA      | 其计算方式为 *总操作成本* 除以 *增量操作数*.                                                                                                                                                                                 |
| CPA 差异 %     | 您的以下指标之间的百分比差异： **CPA** 和 **调整后 CPA** 数值。                                                                                                                                                                  |
| ROAS（广告支出回报） | 其计算方式为 *归因收入* 除以 *总操作成本*.                                                                                                                                                                                  |
| 调整后 ROAS     | 其计算方式为 *增量收入* 除以 *总操作成本*.                                                                                                                                                                                  |
| ROAS 差异 %    | 您的以下指标之间的百分比差异： **ROAS** 与调整后 ROAS 数值。                                                                                                                                                                     |
| 归因操作         | 在所选日期范围内归因给该合作伙伴的操作次数。                                                                                                                                                                                     |
| 增量操作         | 这是增量模型归因给该合作伙伴的增量操作次数。                                                                                                                                                                                     |
| 操作成本         | 在所选日期期间，让各合作伙伴为您带来操作所产生的成本。                                                                                                                                                                                |
| 归因收入         | 在所选日期期间，由该特定合作伙伴带来的收入金额。                                                                                                                                                                                   |
| 增量收入         | 增量模型归因给该合作伙伴的增量收入金额。                                                                                                                                                                                       |

</details>


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