> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md).
# 贡献报告
参加 PXA 课程
贡献报告显示每位合作伙伴作为引荐者（首次触点）、收尾者（最后触点）或影响者（转化路径中任何其他点）出现的频率。它还显示每位合作伙伴在转化路径中作为唯一触点（单独）出现的频率，以及每位合作伙伴被计入转化的频率和所有辅助操作（即合作伙伴协助了该操作，但没有获胜）的频率。了解更多关于 [Optimize Essentials 与 Pro](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).
#### 管理贡献报告
{% hint style="warning" %}
This feature is only available with specific impact.com editions or add-ons. If you see the .svg?alt=media\&token=91ff61f9-8618-4503-b0df-791e0353d124) **Optimize** icon, your account is eligible for the upgrade. Select the icon and get the Optimize add-on directly in the platform!
{% endhint %}
1. 在左侧导航栏中，选择  **\[Optimize] → 参与价值 → 贡献**.
2. 筛选您想查看的数据。设置好所需筛选条件后，选择  **\[搜索]** 当你已设置好所需筛选条件时。
{% hint style="success" %}
**注意：** 你对以下内容的选择： *指标* 筛选器将更改数据表中展示的数据。
{% endhint %}
筛选条件参考
你可以使用报告的筛选条件深入查看你的数据。
| 筛选器 | 描述 |
| ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 日期范围 |
要根据这一洞察采取行动，你可以选择为 *合作伙伴 A*设置参与奖金，这样即使他们没有获得最后一次点击，只要参与了任何转化，就能获得奖励。如果你想避免提高整体支出，可以在合约中添加一项支付调整，在每次发放该参与奖金时，将支付金额减少相应的奖金金额。要了解有关参与奖金和支付调整的更多信息，你可以参阅 [创建模板条款](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/create-template-terms.md) ，或咨询你的 CSM。
{% hint style="success" %}
**请记住：** 每次转化只能计入一次，因此，如果采用首次点击合约的合作伙伴 A 获得首次点击，而采用最后点击合约的合作伙伴 B 获得最后一次点击，则将根据你是否将首次点击或最后点击设置为首选计入方式来确定获胜者。
{% endhint %}
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.
Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:
```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
