> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# 比较 Optimize Essentials 和 Pro 套餐

Optimize 是 impact.com 平台中的一款工具，可帮助您跟踪并了解营销效果。

* **Optimize Pro** 可同时监控付费广告和自然营销渠道，并提供整合合作伙伴、渠道和消费者互动数据的报告。
* **Optimize Essentials** 提供一套核心的合作伙伴绩效报告，帮助您增长并优化业务。Optimize Essentials 不允许设置媒体来源或渠道。

<div data-with-frame="true"><figure><img src="/files/05f879fc4fdd7d748bbf05d9c92fbfe632633993" alt=""><figcaption></figcaption></figure></div>

#### 比较 Optimize Essentials 和 Pro 版本

![](/files/14407b5285d8fe2ae0cb0f91829c6660005f692c) 此功能仅适用于 Optimize 附加组件。 [点击这里](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) 获取附加组件！

查看这份 Optimize Essentials 和 Pro 版本的逐项功能对比，以识别两个版本之间的主要差异。

| 功能                                                                                                                                                               | Essentials                                                                              | Pro                                                                                     |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [渠道](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)          | 仅合作伙伴                                                                                   | 多渠道                                                                                     |
| [贡献报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [客户行为](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                    | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [最佳路径报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                 | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [事件漏斗报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)             | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [增量报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | <img src="/files/7589a74cbd0aa6008856b40d4d1c8576d14325d5" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [跨越式报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                | <img src="/files/7589a74cbd0aa6008856b40d4d1c8576d14325d5" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [新客户价值报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)       | <img src="/files/7589a74cbd0aa6008856b40d4d1c8576d14325d5" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| [预测异常检测](/brand/zh/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)          | <img src="/files/7589a74cbd0aa6008856b40d4d1c8576d14325d5" alt="" data-size="original"> | <img src="/files/3fb207b6bc946471849de88b5af8e0cb7777c6a4" alt="" data-size="original"> |
| 价格                                                                                                                                                               | 每月 250 美元                                                                               | 每月 500 美元                                                                               |


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