> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/participation-bonuses-explained.md).

# 参与奖金说明

<a href="https://pxa.impact.com/student/activity/1087833?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-250&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

## 什么是参与奖金？

参与奖金可用于确保向任何为转化路径做出贡献的合作伙伴至少提供部分佣金，即使他们最终没有赢得该转化的佣金。

奖金金额按获胜合作伙伴佣金的百分比计算，而不是按原始销售金额计算，因此它是获胜合作伙伴所获报酬的一部分，而不是交易总额的一部分。&#x20;

下图显示了销售金额如何流入获胜合作伙伴的佣金，以及之后如何将参与奖金百分比应用于该佣金，从而生成在参与合作伙伴之间分配的奖金池。

```mermaid
flowchart TD
    A[销售金额<br/>例如：$100] -->|合同佣金率，例如 10%| B[获胜合作伙伴的佣金<br/>例如：$10]
    B -->|参与奖金百分比，例如 10%| C[参与奖金池<br/>$10 的 10% = $1.00]
    B -->|剩余佣金<br/>$10 的 90% = $9.00| D[获胜合作伙伴的最终付款]
    C --> E[在参与合作伙伴之间分配]
```

*图示：10% 的参与奖金如何根据获胜合作伙伴的佣金计算，而不是根据销售金额计算。*

## 为参与奖金设置自定义条款

签约加入您项目的合作伙伴必须知道，即使他们没有赢得转化，只要为转化做出贡献，仍然可以获得付款。请考虑包含一些细节，例如参与者因贡献但未赢得转化而分得的百分比。

请参阅帮助文章 [创建自定义和特殊条款](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/contracts/add-custom-terms-to-your-contracts.md) 了解如何创建自定义条款。

## 调整参与奖金的付款

1. 从左侧导航菜单中，选择 ![](/files/209022bdb234289211a24a980f6227a8684cc439) **\[Engage]** → **合同 →** [**模板条款**](https://app.impact.com/secure/advertiser/engage/contracts/library/view-manage-ios-flow.ihtm).
2. 将鼠标悬停在要添加参与奖金的模板条款上，然后选择 ![](/files/48274f9251fd79e93a99aad7b4393690b07a61c9) **\[更多]** → **修改条款**.
3. 在 *事件类型* 部分中，找到并在必要时启用 *付款调整*.
4. 按如下方式创建付款调整并选择 **添加**:

   `如果 {`[`路径媒体数量`](#user-content-fn-1)[^1]`} {大于} {1} 则 {减少} 付款，幅度为 {您选择的百分比}`

<div data-with-frame="true"><figure><img src="/files/7a9df674495fdd19e06408bbfc7e5cb96bd2f38e" alt=""><figcaption></figcaption></figure></div>

5. 选择 **下一步** 以查看条款。
6. 在查看条款后，选择 **下一步**.
7. 选择您的修改开始日期，选择合作伙伴是否可以在该日期之前开始，并添加任何备注。
8. 选择 **保存**.

每当有多个合作伙伴为一次转化做出贡献时，获胜合作伙伴将按您在 *步骤 4* 中选择的百分比减少付款。

接下来，您必须运行 [*参与奖金* 报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report.md) 以确定您应该向参与的合作伙伴发送多少款项。此报告会提供每位做出贡献的合作伙伴（而非获胜者）将收到的金额。

## 了解更多

查看 [参与奖金报告和批量合作伙伴资金转账](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report-and-bulk-partner-funds-transfers.md) 文章，了解如何运行参与奖金报告，然后创建批量合作伙伴资金转账文件，将这些奖金发送给他们。

[^1]: 参与转化路径的合作伙伴和媒体来源数量。


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