> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/participation-bonuses-explained.md).

# 参与奖金说明

<a href="https://pxa.impact.com/student/activity/1087833?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-250&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

## 什么是参与奖金？

参与奖金可用于确保任何为转化路径做出贡献的合作伙伴至少获得部分分成，即使他们最终没有赢得该转化的分成。

奖金金额按获胜合作伙伴佣金的百分比计算，而不是按原始销售金额计算，因此它是获胜合作伙伴所获得报酬的一部分，而不是交易总额的一部分。

下方图示展示了一笔销售金额如何流入获胜合作伙伴的佣金，以及随后如何将参与奖金百分比应用于该佣金，以得出在参与合作伙伴之间分配的奖金池。

```mermaid
flowchart TD
    A[销售金额<br/>例如 $100] -->|合约佣金率，例如 10%| B[获胜合作伙伴的佣金<br/>例如 $10]
    B -->|参与奖金百分比，例如 10%| C[参与奖金池<br/>$10 的 10% = $1.00]
    B -->|剩余佣金<br/>$10 的 90% = $9.00| D[获胜合作伙伴的最终支付金额]
    C --> E[在参与合作伙伴之间分配]
```

*图示：10% 的参与奖金是如何基于获胜合作伙伴的佣金计算的，而不是基于销售金额。*

## 为参与奖金设置自定义条款

签约加入您的项目的合作伙伴必须知道，即使他们没有赢得转化，只要为转化做出了贡献，仍可获得报酬。请考虑包含诸如参与者因对转化有贡献但未赢得转化而分成的百分比等细节。

请参阅帮助文章 [创建自定义和特殊条款](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/contracts/add-custom-terms-to-your-contracts.md) 以了解如何创建自定义条款。

## 调整参与奖金的支付金额

1. 从左侧导航菜单中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **合同 →** [**模板条款**](https://app.impact.com/secure/advertiser/engage/contracts/library/view-manage-ios-flow.ihtm).
2. 将鼠标悬停在您要添加参与奖金的模板条款上，然后选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FMLtRUwWz0pujlfmYWOgg%2FMoreVN.svg?alt=media\&token=03a3c355-a347-4207-baf7-c44fadf6d080) **\[更多]** → **修改条款**.
3. 在……中 *事件类型* 部分，找到并启用（如有必要） *返佣调整*.
4. 按如下方式创建支付调整，然后选择 **添加**:

   `如果 {`[`路径媒体数量`](#user-content-fn-1)[^1]`} {大于} {1} 则 {减少} 支付金额，按 {您选择的百分比}`

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F6c0tA2rTPrm86VXr8Qg1%2FScreenshot%202026-04-29%20at%2012.07.29.png?alt=media&amp;token=ec8393ee-3931-4219-952e-ab1f99e1258c" alt=""><figcaption></figcaption></figure></div>

5. 选择 **下一步** 以查看条款。
6. 查看条款后，选择 **下一步**.
7. 选择修改开始日期，选择合作伙伴是否可以在该日期之前开始，并添加任何备注。
8. 选择 **保存**.

只要有多个合作伙伴为某次转化做出贡献，获胜合作伙伴的支付金额就会按您在 *步骤 4* 上述内容。

接下来，您必须运行 [*参与奖励* 举报](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report.md) 以确定您应向参与合作伙伴发送什么。此报告将为您提供每位贡献合作伙伴（而非获胜者）将收到的金额。

## 了解更多

查看 [参与奖金报告和批量合作伙伴资金转账](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report-and-bulk-partner-funds-transfers.md) 文章，了解如何运行参与奖金报告，然后创建批量合作伙伴资金转账文件以向他们发送这些奖金。

[^1]: 转化路径中涉及了多少个合作伙伴和媒体来源。


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