> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/redirect-routing-rules-overview.md).

# 重定向路由规则概述

**重定向**，一种 **路由规则**，会将流量发送到新的目标 URL，而不是原始超链接目标。当流量满足特定条件（称为 *条件*），并且，例如，点击您某个合作伙伴投放的广告时，他们将被重定向到替代的“重定向 URL”，而不是原始目标 URL。此流量还可能会经历 [插页](https://en.wikipedia.org/wiki/Interstitial_webpage)，即在到达重定向 URL 之前出现的网页，具体取决于您如何配置重定向规则。

来自特定合作伙伴、特定国家，甚至来自某个设定 URL 的流量（即 *引荐 URL*）都可以被重定向。您还可以设置插页，将流量引导至 [下载您的应用](/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/create-app-install-interstitials.md).

#### 配置重定向路由规则的步骤

要设置您的重定向规则，请按以下配置顺序操作：

1. [创建重定向规则](/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/create-a-redirect-rule.md)
2. [测试重定向规则](/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/test-a-redirect-rule.md)
3. [批量上传重定向规则](/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/bulk-upload-redirect-rules.md)
4. [归档重定向规则](/brand/zh/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/archive-a-redirect-rule.md)


---

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