> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/expire-assets-as-a-brand.md).

# 使素材过期，作为品牌方

本文将说明如何在资产结束其推广期后使其失效。使资产失效会将其从合作伙伴的内容市场中移除。不过，该资产的某些实例可能仍会出现在合作伙伴的网站或社交渠道上。对这些已失效资产的任何点击都会被跟踪并报告在 [*已失效广告点击报告*](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/clicks-from-expired-ads-report.md).

#### 使资产失效

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 内容 →** [**广告**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml).
2. 将光标悬停在要失效的资产上，然后选择 **更新**.
3. 滚动到页面底部并选择 **过期**.
4. 阅读弹出通知，然后选择 **确定**.

#### 使多个资产失效

1. 将光标悬停在要失效的资产上，然后选择它们的 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9fd92d4378edf839f6a1f6fc0beaa1660b3892b5%2F69842c54f03332c1e2eed608d72b25ad10248384a914164a7255a1e94dc76ee2.svg?alt=media) **\[未勾选的复选框]**.
2. 可选地，选择 **全选 \[未勾选框]** 以选择当前页面上的所有资产。选择后，将出现一个 **选择所有可能的行** 选项。选择它可将你的选择范围扩展到所有页面。
3. 选择 **更多操作** ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** → **过期**.
4. 阅读弹出通知，然后选择 **确定**.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/expire-assets-as-a-brand.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.