> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-coupon-asset.md).

# 创建优惠券资产

优惠券资产是一种文本链接广告，关联到你的某个 [交易](/brand/zh/what-would-you-like-to-learn-about/platform-features/deals/deal-types-overview.md) ，可让客户在结账时享受某种类型的折扣。这是一种与多个合作伙伴共享交易的高效方法。

{% hint style="success" %}
**注意：** 优惠券资产不会将转化归因于特定合作伙伴或媒体来源。如果你想通过独特的 [归因逻辑](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md)与单个合作伙伴共享你的交易，请考虑改用 [促销代码](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md) 。
{% endhint %}

#### 创建优惠券资产

1. 从左侧导航栏中选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[参与]** → **内容** → [**广告**](https://app.impact.com/secure/advertiser/engage/ads/manage-all-ads-flow.ihtml?execution=e3s1).
2. 在右上角，选择 **创建广告** ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** → **优惠券**.
3. 请在以下部分填写信息：

<details>

<summary>素材详情</summary>

1. 输入 **名称** 的素材。
2. 可选地，输入一个 **描述** 用于该素材。
3. 设置一个 **默认** 或 **自定义落地页** 从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** 并输入所需的 **落地页** 用于素材重定向的 URL。
4. 可选地， ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiZjM1xY8o3v1iR3Zaysd%2FToggle.svg?alt=media\&token=b1550d48-bba9-4e81-8604-bc12370c5caa) **\[开启] 移动端备用链接** 以便在 Impact 未检测到你的应用已安装时，重定向此素材的移动流量。这里只会显示你在 [移动应用设置](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/set-up-a-mobile-app.md) 中配置的移动操作系统。
   * **Android** — 从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** 下方 *Android*中，选择一个备用选项。随后此选择将填入用于下载你应用的 URL。
   * **iOS** （可选）— 来自 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** 下方 *iOS*中，选择一个备用选项。随后此选择将填入用于下载你应用的 URL。
5. 可选地，在 **元数据**中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[添加]** **添加元数据**.
   * 从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**&#x4E2D;，选择你要传递的查询参数并输入值。
     * 你可以通过选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[添加元数据]**.
     * 添加到素材中的元数据将附加到素材跟踪链接的末尾。
     * 如果你选择 *自定义* 参数，则可以同时设置参数名称和值。

{% hint style="success" %}
**注意：** 你可以将 [动态令牌](/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-an-article-asset.md) `{iradid}` 和 `{irpid}` 用作任何可用元数据查询参数的值，包括 *自定义*.
{% endhint %}

5. 可选地，添加 **标签** 到素材中，这样你的合作伙伴就能更轻松地找到它们。
6. ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiZjM1xY8o3v1iR3Zaysd%2FToggle.svg?alt=media\&token=b1550d48-bba9-4e81-8604-bc12370c5caa) **\[开启]** **限制合作伙伴访问** 以设置哪些合作伙伴或合作伙伴组可以使用此素材。
   * 输入并选择 **合作伙伴** 和 **分组** 你要授予此素材访问权限的对象。

</details>

<details>

<summary>素材配置</summary>

可选地，输入一个 **链接文本**。此文本是网页或应用中的一部分，你可以点击它前往另一个页面或资源。它通常是一个单词或短语，用来告诉你链接将带你到哪里。

* 例如， *点击此处* 或 *了解更多*.

</details>

<details>

<summary>促销主题</summary>

1. 可选地，应用一个 **优惠活动** 到你的素材中，从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**.
   * 可选地，选择 **添加新优惠活动** ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** 以创建一个新的 [优惠活动](/brand/zh/what-would-you-like-to-learn-about/platform-features/deals/deal-types-overview.md) 应用到此素材。
2. 可选地，应用 **可用日期** 通过选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-82e75b518a6cfe0fb2fedc3e1d21154fc9dee900%2F3754728747f89a16597a42d74f841edf8612889648f257c01aff47a200ac144d.svg?alt=media) **\[日历]** 来设置 **开始日期** 和 **结束日期** 用于此素材。
3. 从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**，设置一个 **时区** 用于此素材。

* Optionally, select ![](https://1651675991-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpVKEIcehMut8QKRmaUZu%2Fuploads%2FOCaWcqWQdbBn7MBnXC7J%2Funcheck%20box.svg?alt=media\&token=beed3b36-d113-45af-b9c4-e07c556537fb) **\[Unchecked box]** **change landing page on expiration** and proceed by selecting **Configure Rule** to configure what happens if the landing page expires. Select the expiration rule you want to apply from the options below and then click **Submit**:

4. 可选地，应用一个 **季节性** 周期到素材中，从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**.
5. 在 **附加促销选项**中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9fd92d4378edf839f6a1f6fc0beaa1660b3892b5%2F69842c54f03332c1e2eed608d72b25ad10248384a914164a7255a1e94dc76ee2.svg?alt=media) **\[未选中的复选框]** 如果 **优惠是热销商品** 并且 **允许媒体合作伙伴为此促销请求其自己的唯一促销代码**.

</details>

<details>

<summary>高级设置</summary>

1. 选择显示 **语言** 用于此素材，从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**.
2. 选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9fd92d4378edf839f6a1f6fc0beaa1660b3892b5%2F69842c54f03332c1e2eed608d72b25ad10248384a914164a7255a1e94dc76ee2.svg?alt=media) **\[未选中的复选框]** 到 **支持合作伙伴链接到特定页面** 或 **将合作伙伴限制为此素材的 iFrame 跟踪代码**.
3. ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiZjM1xY8o3v1iR3Zaysd%2FToggle.svg?alt=media\&token=b1550d48-bba9-4e81-8604-bc12370c5caa) **\[开启]** **第三方展示像素** 然后输入第三方服务提供的所需像素 ID 或脚本，以完成设置并跟踪用户与此素材的交互。
   * **可用令牌**: `{irpid}` - 合作伙伴 ID， `{iradid}` - 广告 ID， `{ircid}` - 项目 ID，`{domain}` - 跟踪域名， `{randint`} - 随机整数。

</details>

4. 选择 **保存** 或 **保存草稿** ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]** 并从以下选项中选择：

{% tabs %}
{% tab title="保存" %}

* **保存** - 保存素材并完成当前任务。
* **保存并创建另一个** - 保存素材并打开新表单以创建另一个。
* **保存并使用相同设置创建另一个** - 保存素材并以相同设置预填，开始新素材。
  {% endtab %}

{% tab title="保存草稿" %}

* **保存草稿** - 保存你的进度，而不完成素材。
* **保存并创建另一个** - 保存草稿并打开新的草稿表单。
* **保存并使用相同设置创建另一个** - 保存草稿并以相同设置预填，开始新的草稿。
  {% endtab %}
  {% endtabs %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/create-ads/create-a-coupon-asset.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
