> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md).

# 市场渠道与直邀：合作伙伴招募说明

作为品牌方，您可以通过两个渠道招募合作伙伴： *impact.com Marketplace* 或 *直接合作伙伴注册链接*.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F0mf67ULUdAdOXrPaddhK%2Fdis-250-2.mp4?alt=media&token=88237a55-bff4-46f9-8e40-cfe3256bf5c3>" %}

* **Marketplace** — 您可以从 impact.com Marketplace 邀请合作伙伴，也可以由合作伙伴自行在 Marketplace 中申请加入您的计划。此方式要求合作伙伴拥有 Marketplace 访问权限。因此，如果您通过这种方式招募合作伙伴，请注意，他们可能同时与多个品牌合作。
* **直接注册链接** — 您可以直接向合作伙伴分享链接，邀请他们专属加入您的计划。此方式不要求合作伙伴预先拥有 impact.com 账户或 Marketplace 访问权限。系统会提示他们创建一个仅加入您计划的 impact.com 账户，且他们的控制面板会显示您的徽标。通过这种方式注册的合作伙伴将无法完全访问品牌 Marketplace。

{% hint style="success" %}
**注意：** 通过直接合作伙伴注册方式邀请合作伙伴时，如果对方已有 impact.com 账户，系统会提示他们登录现有账户。在这种情况下，合作关系并非专属关系，他们仍可与其他品牌合作。
{% endhint %}

## 通过 Marketplace 招募合作伙伴

impact.com Marketplace 汇集了众多可供您合作的伙伴。要通过 Marketplace 发起合作，您可以向合作伙伴提议合作条款，或将感兴趣的合作伙伴标记为潜在合作伙伴。将其标记为潜在合作伙伴后，您可以稍后联系他们，并大规模管理您的合作伙伴招募流程。要进一步了解如何管理潜在合作伙伴，请参阅以下链接：

* [将潜在合作伙伴标记为潜在对象](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md)
* [向潜在合作伙伴发送提案](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md)
* [管理新合作伙伴招募流程](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/manage-your-new-partner-funnel.md)

### Marketplace 合作伙伴控制面板示例

合作伙伴将看到一个不含您徽标和品牌元素的通用控制面板：

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FfPOWdtRNA7Q2qM06A1vp%2FScreenshot%202026-05-11%20at%2017.57.31.png?alt=media&amp;token=52c5f101-b2a7-4f17-ac94-89350a11a7e7" alt=""><figcaption></figcaption></figure></div>

## 通过直接注册链接邀请合作伙伴

如果您想与某个特定合作伙伴合作，但在 Marketplace 中找不到对方，可以向其发送直接注册链接，邀请其建立专属合作关系。您可以通过以下 3 种方式直接邀请合作伙伴：

<details>

<summary>账户级注册链接</summary>

如果您希望合作伙伴能够申请加入 impact.com 账户中的任何计划，可以向其发送 [账户注册链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#send-them-an-account-level-sign-up-link-0-0)。该链接会将他们引导至注册页面，他们可以登录或注册合作伙伴账户，并申请加入您的任何计划。

通过此链接申请的合作伙伴必须由您审核并批准。

</details>

<details>

<summary>计划注册页面</summary>

如果您希望合作伙伴能够申请加入您的某个特定计划，可以向其发送专属的 [计划注册页面链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#share-the-program-sign-up-page-0-1).

通过此页面申请的合作伙伴须经您批准。

</details>

<details>

<summary>通过提案链接</summary>

如果您想邀请合作伙伴加入您的计划，而无需审批申请，可以通过 [提议具体的模板条款](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#add-partners-via-template-terms)将其添加进来。合作伙伴会收到一封包含您计划邀请链接的电子邮件。

合作伙伴接受此提案后，系统会自动将其加入您的计划。

</details>

### 品牌化合作伙伴控制面板示例

如果您希望直接合作伙伴的控制面板使用您的自定义徽标并呈现您的品牌风格，可以设置 [控制台品牌化](/brand/zh/what-would-you-like-to-learn-about/account-administration/account-settings/customize-your-impactcom-branding.md#partner-console-branding) 。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-89b90dfcb5c85d690adf4e5cc88584cb3ac1a23a%2Fc098f5af9a07995cfa69577eec3526d3967d91a453bca59117aebb9d3b1a64fd.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
**重要提示：** 合作伙伴必须至少拥有一个经过验证的媒体资源，才能通过 Marketplace 或直接链接提交申请。您可以让合作伙伴参阅 [关联社交媒体账号](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-a-social-media-profile.md) （如果媒体资源未能通过自动验证，请参阅 [作为合作伙伴验证您的身份](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/user-management/verify-your-identity-as-a-partner.md) ）。
{% endhint %}

## 合作伙伴验证说明

合作伙伴验证会在入驻期间开始，并在首次付款前再次进行，以确保合作伙伴的质量。无论合作伙伴是否申请加入 Marketplace，都会执行此流程。

{% tabs %}
{% tab title="Marketplace 合作伙伴验证" %}
申请加入 Marketplace 或自行创建 impact.com 账户的合作伙伴，会在获准加入 Marketplace 前接受筛查和验证。
{% endtab %}

{% tab title="直接合作伙伴验证" %}
如果您直接邀请合作伙伴，验证要求将视合同而定。根据您与 impact.com 签订的合同，您可能需要负责验证合作伙伴并确保其质量。

如需了解如何保护和监控您的计划以确保合作伙伴质量，请参阅以下链接：

* [管理您的监控违规事项](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md)
* [降低潜在客户开发欺诈风险](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/minimize-lead-generation-fraud-risk.md)
  {% endtab %}
  {% endtabs %}

如果您通过自己的注册页面招募合作伙伴，请了解如何 [使用合作伙伴验证自动筛选合作伙伴](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/screen-partners-automatically-with-partner-verification.md).


---

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