> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md).

# Marketplace 与 Direct：合作伙伴招募说明

品牌可以通过两种方式之一招募合作伙伴：一种是 *impact.com 市场申请* 或 *直接合作伙伴注册*.

{% embed url="<https://res.cloudinary.com/product-enablement/video/upload/v1748271140/PXA%20Microlearnings/dis-200-1.mp4>" %}

* 一个 **市场申请** 是指合作伙伴通过 impact.com 的品牌市场申请加入你的项目。此方法要求合作伙伴在创建其 impact.com 账户时完成 impact.com 市场申请。如果你使用此方法招募合作伙伴，请注意，他们很可能会与多个品牌合作。
* 一个 **直接合作伙伴注册** 允许合作伙伴通过直接邀请或链接加入你的项目，而无需申请进入市场。他们会在仪表板上看到你的徽标。系统还会提示他们设置一个 impact.com 账户，在该账户中他们仅加入你的项目。他们不会获得品牌市场的完整访问权限。

{% hint style="info" %}
**注意：** 使用直接合作伙伴注册方式时，如果你邀请的合作伙伴已经拥有现有的 impact.com 账户，系统会提示他们登录现有账户。在这种情况下，关系不会是独家关系，他们仍然可以与其他品牌合作。
{% endhint %}

#### 通过市场邀请合作伙伴

[impact.com 的品牌市场](/brand/zh/what-would-you-like-to-learn-about/account-administration/program-settings/profile-and-branding/manage-your-marketplace-profile-for-brands.md) 汇集了许多合作伙伴可以合作的品牌。在潜在合作伙伴能够与你的品牌建立关系之前，他们需要获得批准加入市场。要了解有关申请流程的更多信息，请访问以下链接：

* [将潜在合作伙伴标记为潜在客户](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md)
* [向潜在合作伙伴发送提案](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md)

这是一个示例： *市场合作伙伴* 仪表板：

<div data-with-frame="true"><figure><img src="/files/3ba883488bd93327f84154da0d439abaaf3948aa" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
**注意：** 如果你有想合作的特定合作伙伴，但在 [市场](/brand/zh/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/look-for-specific-types-of-partners.md)中找不到他们，你可以按照下方说明，通过直接注册邀请将他们纳入独家合作关系。
{% endhint %}

#### 通过直接注册邀请合作伙伴

你可以通过发送注册链接直接招募合作伙伴。你可以通过 3 种方式直接邀请合作伙伴：

<details>

<summary>账户级注册链接</summary>

你可以 [向潜在合作伙伴发送一个唯一注册链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#send-them-an-account-level-sign-up-link-0-0) ，该链接会引导他们进入注册页面，在那里他们可以登录或注册合作伙伴账户以申请加入你的项目。通过此链接申请的合作伙伴必须经过你的审核和批准。

</details>

<details>

<summary>项目注册链接页面</summary>

你可以分享一个 [专用项目注册链接页面 URL](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#share-the-program-sign-up-page-0-1)。通过此页面申请的合作伙伴仅申请该单一项目，并受你的审批流程约束。合作伙伴需要验证一个 [媒体资产](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-and-manage-media-properties.md) ，才能注册并加入你的项目。

</details>

<details>

<summary>通过合同提案</summary>

你可以添加合作伙伴 [通过包含提案的模板条款操作](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#add-partners-via-template-term-actions-0-2)。一旦合作伙伴接受该提案，他们就会自动加入你的项目。

</details>

这是一个示例： [*品牌合作伙伴仪表板*](/brand/zh/what-would-you-like-to-learn-about/creator-edit-configuration/general-settings/set-up-your-portals-general-settings.md):

<div data-with-frame="true"><figure><img src="/files/e95f3deb96b83b089f4784c66c5ce2e62728c0e7" alt=""><figcaption></figcaption></figure></div>

#### 合作伙伴验证

合作伙伴验证从入驻开始时进行，并会在首次付款前再次进行，以确保合作伙伴质量。无论合作伙伴是否申请加入市场，都会执行此流程。

{% tabs %}
{% tab title="市场合作伙伴验证" %}
申请加入 impact.com 市场的合作伙伴会在获得批准加入市场之前接受筛选。impact.com 会验证这些合作伙伴。
{% endtab %}

{% tab title="直接合作伙伴验证" %}
如果你直接邀请合作伙伴，则合作伙伴验证取决于具体合同。根据你与 impact.com 的合同，你可能负责验证并确保你自己的合作伙伴的质量。

有关如何保护和监控你的项目以确保合作伙伴质量的更多信息，请参阅以下链接：

* [管理你的监控违规](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md)
* [降低潜在客户开发欺诈风险](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/minimize-lead-generation-fraud-risk.md)
  {% endtab %}
  {% endtabs %}

{% hint style="warning" %}
**重要：** 合作伙伴必须至少拥有一个已验证的媒体资产，才能提交市场申请或直接申请。你可以引导你的合作伙伴 [关联社交媒体资料](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-a-social-media-profile.md) 和 [验证你作为合作伙伴的身份](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/user-management/verify-your-identity-as-a-partner.md) 进行自助验证。
{% endhint %}


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