> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md).

# 市场渠道与直邀：合作伙伴招募说明

作为品牌，您可以通过两个渠道招募合作伙伴： *impact.com 市场* 或 *直接合作伙伴注册链接*.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F0mf67ULUdAdOXrPaddhK%2Fdis-250-2.mp4?alt=media&token=88237a55-bff4-46f9-8e40-cfe3256bf5c3>" %}

* **市场** — 您可以从 impact.com 的 Marketplace 邀请合作伙伴，或者合作伙伴也可以独立从 Marketplace 申请加入您的项目。这要求合作伙伴拥有 Marketplace 访问权限，因此如果您通过这种方式招募合作伙伴，请记住他们很可能会同时与多个品牌合作。
* **直接注册链接** — 您可以直接向合作伙伴分享一个链接，邀请他们仅加入您的项目。此方法不要求合作伙伴预先拥有 impact.com 账户或 Marketplace 访问权限。他们会被提示创建一个仅加入您项目的 impact.com 账户，您的 logo 将显示在他们的仪表板上。通过这种方式注册的合作伙伴将无法完全访问品牌 Marketplace。

{% hint style="success" %}
**注意：** 通过直接合作伙伴注册方式，如果您邀请的合作伙伴已经拥有现有的 impact.com 账户，他们会被提示登录其现有账户。在这种情况下，双方关系将不是独占的，他们仍然可以与其他品牌合作。
{% endhint %}

## 通过 Marketplace 招募合作伙伴

impact.com 的 Marketplace 汇集了许多您可以合作的合作伙伴。要通过 Marketplace 建立合作关系，您可以向合作伙伴提出条款，或将感兴趣的合作伙伴标记为潜在对象。将他们标记为潜在对象后，您就可以稍后与他们联系，并大规模管理您的漏斗。若要了解有关管理潜在合作伙伴的更多信息，请访问以下链接：

* [将潜在合作伙伴标记为潜在客户](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md)
* [向潜在对象发送提案](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md)
* [管理您的新合作伙伴漏斗](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/manage-your-new-partner-funnel.md)

### Marketplace 合作伙伴仪表板示例

该合作伙伴将拥有一个通用仪表板，没有您的 logo 和品牌标识：

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FfPOWdtRNA7Q2qM06A1vp%2FScreenshot%202026-05-11%20at%2017.57.31.png?alt=media&amp;token=52c5f101-b2a7-4f17-ac94-89350a11a7e7" alt=""><figcaption></figcaption></figure></div>

## 通过直接注册邀请合作伙伴

如果您想合作的特定合作伙伴不在 Marketplace 中，您可以通过向他们发送直接注册链接，邀请他们建立独占合作关系。您可以通过 3 种方式直接邀请合作伙伴：

<details>

<summary>账户级注册链接</summary>

如果您希望合作伙伴能够申请您 impact.com 账户中的任何项目，您可以向他们发送一条 [账户注册链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#send-them-an-account-level-sign-up-link-0-0)。该链接将引导他们进入注册页面，在那里他们可以登录或注册合作伙伴账户，并申请您的任何项目。

通过此链接申请的合作伙伴必须经过您的审核和批准。

</details>

<details>

<summary>项目注册页面</summary>

如果您希望合作伙伴能够申请您的某个特定项目，您可以向他们发送专用的 [项目注册页面链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#share-the-program-sign-up-page-0-1).

通过此页面申请的合作伙伴需经您批准。

</details>

<details>

<summary>通过提案链接</summary>

如果您想在无需审批申请的情况下邀请合作伙伴加入您的项目，您可以通过 [提出特定模板条款](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#add-partners-via-template-terms)来添加他们。合作伙伴将收到一封包含您项目邀请链接的电子邮件。

一旦合作伙伴接受此提案，他们将自动加入您的项目。

</details>

### 品牌化合作伙伴仪表板示例

您可以设置 [控制台品牌定制](/brand/zh/what-would-you-like-to-learn-about/account-administration/account-settings/customize-your-impactcom-branding.md#partner-console-branding) ，用于直接合作伙伴，如果您希望他们的仪表板具有您定制的 logo 和外观。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-89b90dfcb5c85d690adf4e5cc88584cb3ac1a23a%2Fc098f5af9a07995cfa69577eec3526d3967d91a453bca59117aebb9d3b1a64fd.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
**重要：** 合作伙伴必须至少拥有一个已验证的媒体资源，才能通过 Marketplace 或直接链接申请。您可以引导合作伙伴前往 [关联社交媒体资料](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-a-social-media-profile.md) （以及 [验证您作为合作伙伴的身份](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/user-management/verify-your-identity-as-a-partner.md) ，如果该媒体资源未能通过自动验证）。
{% endhint %}

## 合作伙伴验证说明

合作伙伴验证会在入职时开始，并在首次付款前再次进行，以确保合作伙伴质量。无论合作伙伴是否申请 Marketplace，都会执行此流程。

{% tabs %}
{% tab title="Marketplace 合作伙伴验证" %}
申请 Marketplace 或独立创建 impact.com 账户的合作伙伴，会在获准加入 Marketplace 之前接受筛查和验证。
{% endtab %}

{% tab title="直接合作伙伴验证" %}
如果您直接邀请合作伙伴，则合作伙伴验证取决于合同。根据您与 impact.com 的合同，您可能需要负责验证并确保您自己的合作伙伴质量。

有关如何保护和监控您的项目以确保合作伙伴质量的更多信息，请参阅以下链接：

* [管理您的监控违规](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md)
* [将潜在客户开发欺诈风险降至最低](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/minimize-lead-generation-fraud-risk.md)
  {% endtab %}
  {% endtabs %}

如果您通过自己的注册页面招募合作伙伴，了解如何 [使用合作伙伴验证自动筛查合作伙伴](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/screen-partners-automatically-with-partner-verification.md).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md?ask=<question>&goal=<user_goal>
```

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