> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md).

# 市场平台 vs 直接：合作伙伴招募详解

品牌可以通过两种方式之一招募合作伙伴：一种 *impact.com 市场应用* 或 *直接合作伙伴注册*.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F0mf67ULUdAdOXrPaddhK%2Fdis-250-2.mp4?alt=media&token=88237a55-bff4-46f9-8e40-cfe3256bf5c3>" %}

* 一种 **市场应用** 涉及合作伙伴通过 impact.com 的品牌市场申请加入你的项目。这种方式要求合作伙伴在创建其 impact.com 账户时，完成一份 impact.com 市场应用。如果你使用这种方式招募合作伙伴，请注意，他们很可能会与多个品牌合作。
* 一种 **直接合作伙伴注册** 允许合作伙伴通过直接邀请或链接加入你的项目，而无需申请加入市场。他们会在仪表板上看到你的徽标。他们还会被提示设置一个 impact.com 账户，并且该账户仅加入你的项目。他们将无法完全访问该品牌的市场。

{% hint style="info" %}
**注意：** 使用直接合作伙伴注册方式时，如果你邀请的合作伙伴已经拥有现有的 impact.com 账户，他们将被提示登录其现有账户。在这种情况下，该关系不会是独占的，他们仍然可以与其他品牌合作。
{% endhint %}

#### 通过市场邀请合作伙伴

[impact.com 的品牌市场](/brand/zh/what-would-you-like-to-learn-about/account-administration/program-settings/profile-and-branding/manage-your-marketplace-profile-for-brands.md) 汇集了许多合作伙伴可以合作的品牌。在潜在合作伙伴开始与您的品牌建立关系之前，他们需要获得批准才能加入该市场。要了解有关申请流程的更多信息，请访问以下链接：

* [将潜在合作伙伴标记为潜在对象](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md)
* [向潜在对象发送提案](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md)

这是一个 *市场合作伙伴* 仪表板：

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FfPOWdtRNA7Q2qM06A1vp%2FScreenshot%202026-05-11%20at%2017.57.31.png?alt=media&amp;token=52c5f101-b2a7-4f17-ac94-89350a11a7e7" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
**注意：** 如果你想合作的特定合作伙伴没有出现在 [市场](/brand/zh/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/look-for-specific-types-of-partners.md)中，你可以按照下文所述，使用直接注册邀请将他们纳入独家合作关系。
{% endhint %}

#### 通过直接注册邀请合作伙伴

你可以通过向合作伙伴发送注册链接直接招募他们。你可以通过 3 种方式直接邀请合作伙伴：

<details>

<summary>账户级注册链接</summary>

你可以 [向潜在合作伙伴发送唯一的注册链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#send-them-an-account-level-sign-up-link-0-0) ，该链接会将他们引导至注册页面，在那里他们可以登录或注册合作伙伴账户，以申请加入你的项目。通过此链接申请的合作伙伴必须经过你审核并批准。

</details>

<details>

<summary>项目注册页面</summary>

你可以分享一个 [专用项目注册链接 URL](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#share-the-program-sign-up-page-0-1)。通过此页面申请的合作伙伴仅申请这一个项目，并受你的审批流程约束。合作伙伴需要验证一个 [媒体资源](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-and-manage-media-properties.md) 才能注册并加入你的项目。

</details>

<details>

<summary>通过合同提案</summary>

你可以添加合作伙伴 [，通过包含提案的模板条款操作](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#add-partners-via-template-term-actions-0-2)。一旦合作伙伴接受该提案，他们就会自动加入你的项目。

</details>

这是一个 [*品牌化合作伙伴仪表板*](/brand/zh/what-would-you-like-to-learn-about/creator-edit-configuration/general-settings/set-up-your-portals-general-settings.md):

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-89b90dfcb5c85d690adf4e5cc88584cb3ac1a23a%2Fc098f5af9a07995cfa69577eec3526d3967d91a453bca59117aebb9d3b1a64fd.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### 合作伙伴验证

合作伙伴验证在入驻期间开始，并在首次付款前再次进行，以确保合作伙伴质量。无论合作伙伴是否申请加入市场，都会执行此流程。

{% tabs %}
{% tab title="市场合作伙伴验证" %}
申请加入 impact.com 市场的合作伙伴会在被批准加入市场之前接受审核。impact.com 会对这些合作伙伴进行验证。
{% endtab %}

{% tab title="直接合作伙伴验证" %}
如果你直接邀请合作伙伴，合作伙伴验证将取决于具体合同。根据你与 impact.com 的合同，你可能需要负责验证并确保你自己的合作伙伴质量。

有关如何保护和监控你的项目以确保合作伙伴质量的更多信息，请参阅以下链接：

* [管理你的监控违规](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md)
* [将潜在客户开发欺诈风险降至最低](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/minimize-lead-generation-fraud-risk.md)
  {% endtab %}
  {% endtabs %}

如果你通过自己的注册页面招募合作伙伴，请参阅 [合作伙伴验证](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/screen-partners-automatically-with-partner-verification.md) 了解该设置如何影响他们的市场申请。

{% hint style="warning" %}
**重要：** 合作伙伴必须至少拥有一个经过验证的媒体资源，才能提交市场或直接申请。你可以引导你的合作伙伴 [关联社交媒体资料](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-a-social-media-profile.md) 以及 [作为合作伙伴验证你的身份](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/user-management/verify-your-identity-as-a-partner.md) 进行自我验证。
{% endhint %}


---

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