> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md). # 市场 vs 直接：合作伙伴招募说明 品牌可以通过两种方式招募合作伙伴：一种是 *impact.com 市场申请* 或 *直接合作伙伴注册*. {% embed url="" %} * 一种 **市场申请** 指合作伙伴通过 impact.com 的品牌市场申请加入你的项目。该方法要求合作伙伴在创建其 impact.com 账户时完成一份 impact.com 市场申请。如果你通过此方法招募合作伙伴，请注意，他们很可能会与多个品牌合作。 * 一种 **直接合作伙伴注册** 指合作伙伴通过直接邀请或链接加入你的项目，而无需申请加入市场。他们会在仪表板上看到你的徽标。系统还会提示他们设置一个 impact.com 账户，在该账户中他们仅加入你的项目。他们将无法完全访问该品牌的市场。 {% hint style="info" %} **注：** 使用直接合作伙伴注册方式时，如果你邀请的合作伙伴已经拥有现有的 impact.com 账户，系统会提示他们登录其现有账户。在这种情况下，该合作关系不会是独家关系，他们仍然可以与其他品牌合作。 {% endhint %} #### 通过市场邀请合作伙伴 [impact.com 的品牌市场](/brand/zh/what-would-you-like-to-learn-about/account-administration/program-settings/profile-and-branding/manage-your-marketplace-profile-for-brands.md) 汇集了许多可供合作伙伴合作的品牌。在潜在合作伙伴能够与您的品牌建立关系之前，他们需要获批准加入市场。要了解有关申请流程的更多信息，请访问以下链接： * [将潜在合作伙伴标记为潜在客户](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md) * [向潜在客户发送提案](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md) 这是一个 *市场合作伙伴* 仪表板：
{% hint style="info" %} **注：** 如果你有想合作的特定合作伙伴，但在 [市场](/brand/zh/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/look-for-specific-types-of-partners.md)中找不到他们，你可以使用直接注册链接邀请他们建立独家合作关系，如下所述。 {% endhint %} #### 通过直接注册邀请合作伙伴 你可以通过发送注册链接直接招募合作伙伴。你可以通过 3 种方式直接邀请合作伙伴：
账户级注册链接 你可以 [向潜在合作伙伴发送一个专属注册链接](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#send-them-an-account-level-sign-up-link-0-0) 该链接会将他们引导至注册页面，在那里他们可以登录或注册合作伙伴账户，以申请加入你的项目。通过此链接申请的合作伙伴必须经过你的审核和批准。
项目注册链接页面 你可以分享一个 [专用的项目注册链接页面 URL](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#share-the-program-sign-up-page-0-1)。通过此页面申请的合作伙伴只是在申请该单个项目，并需遵循你的审批流程。合作伙伴需要验证一个 [媒体资产](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-and-manage-media-properties.md) 才能注册并加入你的项目。
通过合同提案 你可以通过 [包含提案的模板条款操作](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/invite-partners-to-join-a-brands-program.md#add-partners-via-template-term-actions-0-2)添加合作伙伴。一旦合作伙伴接受该提案，他们就会自动加入你的项目。
这是 [*品牌化合作伙伴仪表板*](/brand/zh/what-would-you-like-to-learn-about/creator-edit-configuration/general-settings/set-up-your-portals-general-settings.md):
#### 合作伙伴验证 合作伙伴验证在入职期间开始，并在首次付款前再次进行，以确保合作伙伴质量。无论合作伙伴是否申请加入市场，都会执行此流程。 {% tabs %} {% tab title="市场合作伙伴验证" %} 申请加入 impact.com 市场的合作伙伴在获批加入市场之前会经过筛查。impact.com 会验证这些合作伙伴。 {% endtab %} {% tab title="直接合作伙伴验证" %} 如果你直接邀请合作伙伴，合作伙伴验证将取决于具体合同。根据你与 impact.com 的合同，你可能需要负责验证并确保你自己的合作伙伴质量。 有关如何保护和监控你的项目以确保合作伙伴质量的更多信息，请参阅以下链接： * [管理你的监控违规](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/manage-your-monitoring-violations.md) * [降低潜在客户开发欺诈风险](/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/minimize-lead-generation-fraud-risk.md) {% endtab %} {% endtabs %} 如果你通过自己的注册页面招募合作伙伴，请参阅 [合作伙伴验证](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/shi-yong-he-zuo-huo-ban-yan-zheng-zi-dong-shai-cha-he-zuo-huo-ban.md) 了解此设置如何影响他们的市场申请。 {% hint style="warning" %} **重要：** 合作伙伴必须至少拥有一个已验证的媒体资产，才能提交市场申请或直接申请。你可以引导你的合作伙伴前往 [关联社交媒体资料](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/connect-media-properties/connect-a-social-media-profile.md) 和 [以合作伙伴身份验证你的身份](/partner/zh/ni-xiang-liao-jie-shen-me/account-management/account-settings/user-management/verify-your-identity-as-a-partner.md) 进行自助验证。 {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.