> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/stay-ahead-with-competitive-insight-reports.md).

# 通过竞争洞察报告保持领先

探索揭示您的品牌在所属垂直行业中表现如何的关键报告。分析财务基准、合作伙伴表现和行业洞察，以获得竞争优势。了解更多关于 [垂直行业基准](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking-verticals-explained.md).

#### 查看报告

<details>

<summary>竞争洞察报告</summary>

通过有关声量份额、品牌基准、合作伙伴分析及更广泛行业洞察的报告，全面了解您的市场地位。

| 报告                                                                                                                                                                       | 说明                                                                       |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------ |
| [声量报告](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/share-of-voice-report.md)                       | 了解与竞争对手相比，您的品牌推广有多显著。声量份额报告衡量您在合作伙伴网站上的可见度，帮助您基于公开可见的链接投放来跟踪您在细分领域中的权威性。 |
| [品牌基准概览](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/brand-benchmarking-overview.md)  | 将您的项目表现与同细分领域的竞争对手进行比较。此概览可帮助您梳理关键指标，了解您的领先之处以及可改进的方面。                   |
| [基准合作伙伴分析](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-partner-analysis.md) | 按点击、行动、收入和支付等关键指标分析合作伙伴表现——并与同行进行排名比较。找出您项目的差距和增长机会。                     |
| [基准推荐](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-recommendations.md)      | 发掘所在细分领域中具有强劲收入潜力的高绩效合作伙伴。识别可进一步深度合作的现有合作伙伴，或值得招募的新合作伙伴。                 |
| [行业洞察报告](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/industry-insights-report.md)                  | 查看您垂直行业的平均项目表现，洞察关键指标、整体趋势和顶级合作伙伴——旨在帮助您在行业内进行基准对比并实现增长。                 |

</details>

<details>

<summary>财务基准报告</summary>

深入了解财务绩效基准对比，获取有关整体趋势和合作伙伴层面分析的洞察，以增强您的竞争地位。

{% hint style="info" %}
**注意：** 以下报告仅适用于被 impact.com 归类为金融品牌的品牌。
{% endhint %}

| 报告                                                                                                                                                                                             | 说明                                                   |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [金融基准概览](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-overview.md)             | 将您的财务表现与垂直行业中类似的合作伙伴项目进行比较。探索关键指标，了解您的结果与竞争对手相比如何。   |
| [财务基准合作伙伴分析](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-partner-analysis.md) | 通过将点击、行动、收入和支付与行业同行进行比较，评估合作伙伴表现。此报告突出显示您项目的差距和增长机会。 |
| [财务基准建议](/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/finance-benchmark-report/finance-benchmark-recommendations.md)      | 识别具有强劲收入潜力的表现最佳合作伙伴。通过筛选来优先考虑现有关系，或发掘值得招募的高价值合作伙伴。   |

</details>


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