> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/benchmarking/benchmark-recommendations.md).

# 基准推荐

{% hint style="info" %}
**推荐资格标准**: impact.com 仅推荐非隐藏的 marketplace 合作伙伴，并排除直接合作伙伴。
{% endhint %}

基准推荐报告会向您展示在您的细分市场中表现良好且为您的项目带来良好收入机会的合作伙伴。您可以按以下条件筛选推荐： *现有* 或 *未加入* 以帮助您判断应优先处理哪些合作关系或招募哪些合作伙伴。

#### 访问基准推荐

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-81365ab1e9414f66498604921f52870f117b8cc7%2Fd33a611679a65f191574b81820ac09c98c5cc774faa6ff5a8a739a9cc7a87234.svg?alt=media) **\[竞争洞察]** → **基准 → 推荐**.
2. 在您页面顶部附近的筛选栏中， *基准推荐* 屏幕：
   * 选择 **季度** 以查看您想要的基准数据。
   * 选择 **地区** 以查看基准数据的。
     * 品牌基准分析目前适用于 *北美*, *欧洲*，以及 *大洋洲*.
   * 选择行业 **类别** 以查看基准数据的。
     * 品牌基准分析目前适用于 *零售*, *旅游*，以及 *教育*相关项目。
   * 您可见的筛选选项与您的项目相关。
3. 您也可以选择 **合作伙伴状态** ，位于筛选栏中。
   * 选择 *现有* 以查看您已签约的合作伙伴。
   * 选择 *未加入* 以查看您尚未签约的合作伙伴。
   * 如果未选择 *合作伙伴状态* ，则将显示所有推荐。
4. 您还可以 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-34bd132ae3d7a7f510a92ff492a692f93980595c%2F642c4d94b1fedffb1439be1abf197d6e67db17d153c6f87493a5b3e77f251db1.svg?alt=media) **\[分享]**, ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5e962e68a3cf6c87d7ade712b204bae70f02fe42%2F07666ee42fc00c5eb99a6545e1f573505a3888c370d4751169eab2b06d01158c.svg?alt=media) **\[电子邮件]**, ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[安排]**，或者 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[下载]** 使用报告右上角的按钮下载这些推荐。

**招募并优化该细分市场中的高排名合作伙伴**

此表向您展示该细分市场中可获得的最大额外收入机会，无论您是否已与他们合作。如果此表中的合作伙伴是 *未加入* 到您的项目中，请考虑招募他们。如果某合作伙伴是 *现有* 您的合作伙伴，请考虑如何优化与他们的合作关系。

**触达并激活您的低效合作伙伴**

此表为您提供数据，以帮助激活您项目中在该细分市场活跃但低效（仅带来点击、不带来转化）的合作伙伴。此列表中的现有合作伙伴在该细分市场中为您的同行表现良好并带来转化，但对您的品牌仅带来点击（低效）。

**从低于基准的合作伙伴商业模式中招募并优化**

本部分基于品牌可合作的伙伴提供建议，以加强低于基准的商业模式。例如，如果某品牌与同行相比过度依赖提供优惠券的合作伙伴，而与同行相比又对内容合作伙伴利用不足，我们可能会建议该品牌给这些利用不足的内容合作伙伴一个创造收入的机会。

<details>

<summary>推荐报告参考</summary>

| 列        | 描述                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 合作伙伴     | <p>合作伙伴的名称。</p><p>• 选择合作伙伴名称以 <a href="/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/view-prospective-partners.md">查看其 Discover 资料</a>。在此，您可以 <a href="/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/contact-a-prospect.md">联系他们</a>, <a href="/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects.md">将其保存为潜在客户</a>，甚至 <a href="/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect.md">提出合同</a> 与他们合作。</p> |
| 合作伙伴商业模式 | 这是该合作伙伴的主要推广方式。如果合作伙伴未指定主要推广方式，则其商业模式将为 *未分类*.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| 合作伙伴状态   | 合作伙伴的合同状态（即您是否已将其签约到您的项目中）。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| 额外收入机会   | 如果您与该合作伙伴合作或优化与该合作伙伴的关系，每季度可额外产生的收入金额。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |

</details>


---

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