> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md).

# 绩效活动内容权利说明

当 [正在配置效果广告活动](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/manage-a-performance-campaign/configure-a-performance-campaign.md)，您可以为该活动中生成的所有内容申请使用权。下表描述了不同的使用选项及其适用范围。

| 使用权选项                         | 说明                                                                       |
| ----------------------------- | ------------------------------------------------------------------------ |
| 在品牌自有和运营的渠道上进行有机社交转发          | 您只能在自己的渠道上转发合作伙伴的内容，并通过在内容中标记或提及其账号来注明来源。                                |
| 付费社交权利（来自品牌账号的付费再定向）          | 您可以在品牌账号下的赞助广告中使用合作伙伴的内容。                                                |
| 付费放大                          | 您可以通过提升内容来触达目标受众。                                                        |
| 有机 + 付费社交权利（来自品牌的付费再定向）       | 这是上述 3 种使用权选项的组合。                                                        |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销） | 这是上述所有使用权选项，还包括在数字营销中重新利用合作伙伴内容的权利，例如数字横幅广告、电子邮件营销等。                     |
| 完整数字使用权以及户外/售点使用权             | 这是上述所有使用权选项，还包括您将合作伙伴内容重新用于户外和售点营销的权利；例如公交候车亭上的海报、商场内的标识，以及机场自助终端上的数字广告。 |
| 其他                            | 指定您的自定义使用权条款。                                                            |


---

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