> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-5-program-insights.md).

# 第 5 步：计划洞察

impact.com 提供一流的 [报告功能](https://app.impact.com/secure/advertiser/engage/report/all-reports-flow.ihtml) 可帮助你了解合作伙伴如何以及在哪里带来收入，从而让你理解客户行为、衡量活动成效，并优化策略以获得更好的结果。

使用 [合作伙伴绩效报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-partner-report)，识别表现最佳的合作伙伴，并了解你的项目中哪些做法最有效。另一种方法是从多个角度分析由合作伙伴推动的行动，查看从客户旅程到在 [高级行动列表报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/advanced-action-listing-report)中使用的促销代码等所有内容。你可以 [安排报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/schedule-reports) 定期发送给你和/或其他团队成员，以减少提取数据所花费的时间。

如果你需要超出当前可用范围的报告功能，你可以使用 impact.com 的 [Data Lab](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction) 来构建你自己的自定义报告。

为确保你的付款无误，务必在行动锁定日期之前审核并 [处理任何冲正](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/confirm-your-returns-processing-method), [修改](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/batch-modifications-and-reversals-overview)或取消，这些内容适用于合作伙伴行动，并已在第 1 步的财务日程部分中进行审核。你可以使用 [高级行动列表报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/advanced-action-listing-report) 来审核所有这些交易，并根据你的内部转化信息识别任何应被冲正或修改的交易。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-5-program-insights.md?ask=<question>&goal=<endgoal>
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