> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-2-contracting-and-commissions.md).

# 第 2 步：合同与佣金

impact.com 提供了多种方式，可根据不同的数据点和变量（例如 SKU、促销代码、购物车大小或客户状态）来微调你向合作伙伴支付报酬的方式。这些动态佣金是进一步激励合作伙伴、通过奖励特定行为帮助你实现项目目标的绝佳方式。

你可以使用 [付款组](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/set-payout-rules-using-payout-groups.md) 来提供不同的支付金额。你还可以提供 [绩效奖金](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/performance-bonus/add-a-performance-bonus-to-a-contract.md) 给为你的项目带来最大价值的合作伙伴，并使用 [模板条款](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/create-template-terms.md) 来设置理想的合同。

动态佣金也可以根据你的具体业务目标进行定制。以下是几个示例：

| 业务目标        | 佣金策略                                              |
| ----------- | ------------------------------------------------- |
| 提高收入        | <ul><li>按销售额百分比提高佣金</li><li>对高利润产品提高佣金率</li></ul> |
| 增加新客户       | 针对新客户行为给予更高佣金                                     |
| 增加应用下载量     | 提高为应用下载带来流量的合作伙伴佣金                                |
| 提高 ROAS     | 根据推广方式和投入程度创建佣金结构                                 |
| 降低 CAC      | 针对复购客户的行为、更高的购买频率和更高的 AOV 提高佣金                    |
| 提高客户 LTV    | 针对复购客户或订阅提供经常性佣金                                  |
| 提高利润率       | 低利润产品采用较低费率，反之亦然                                  |
| 推广关键 SKU/产品 | 针对特定 SKU/产品提高佣金                                   |


---

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