> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-2-contracting-and-commissions.md).

# 第 2 步：合同与佣金

impact.com 提供了多种方式，让你可以根据不同的数据点和变量（例如 SKU、促销代码、购物车大小或客户状态）来微调你向合作伙伴支付的报酬。这些动态佣金是进一步激励合作伙伴的绝佳方式，通过奖励特定行为，帮助你实现项目目标。

您可以使用 [支付组](https://help.impact.com/en/support/solutions/articles/48001235907) 以提供不同的付款。你还可以提供 [绩效奖金](https://help.impact.com/en/support/solutions/articles/155000000278) 给为你的项目带来最大价值的合作伙伴，并使用 [模板条款](https://help.impact.com/en/support/solutions/articles/48001238133-create-template-terms) 来设定理想的合同。

动态佣金也可以根据你的具体业务目标进行定制。下面是一些示例：

| 业务目标        | 佣金策略                                                |
| ----------- | --------------------------------------------------- |
| 增加收入        | <ul><li>按销售额百分比收取更高佣金</li><li>高毛利产品更高的佣金率</li></ul> |
| 增加新客户       | 对来自新客户的行为给予更高佣金                                     |
| 增加应用下载量     | 提高为推动应用下载而带来转化的合作伙伴的佣金                              |
| 提升 ROAS     | 根据推广方式和投入程度创建佣金结构                                   |
| 降低 CAC      | 提高来自回头客的行为、高购买频次以及更高 AOV 的佣金                        |
| 提升客户 LTV    | 针对回头客或订阅提供重复佣金                                      |
| 提高利润率       | 对低毛利产品采用较低费率，反之亦然                                   |
| 推广关键 SKU/产品 | 提高特定 SKU/产品的佣金                                      |


---

# Agent Instructions
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