> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-2-contracting-and-commissions.md).

# 第 2 步：合同与佣金

impact.com 提供多种方式，根据不同的数据点和变量（例如 SKU、促销代码、购物车金额或客户状态）微调您向合作伙伴支付报酬的方式。这些动态佣金是进一步激励合作伙伴、通过奖励特定行为来帮助您实现项目目标的绝佳方式。

您可以使用 [支付组](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/set-payout-rules-using-payout-groups) 来提供不同的付款。您还可以提供 [绩效奖金](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/performance-bonus/add-a-performance-bonus-to-a-contract) 给为您的项目带来最大价值的合作伙伴，并使用 [模板条款](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/create-template-terms) 来建立理想的合同。

动态佣金设置也可以根据您的具体业务目标进行定制。下面是一些示例：

| 业务目标        | 佣金策略                                                 |
| ----------- | ---------------------------------------------------- |
| 提高收入        | <ul><li>按销售额百分比提高佣金</li><li>为高利润率产品提供更高佣金率</li></ul> |
| 增加新客户       | 为来自新客户的行为提供更高佣金                                      |
| 增加应用下载量     | 提高推动应用下载的合作伙伴佣金                                      |
| 提高 ROAS     | 根据促销方式和投入程度创建佣金结构                                    |
| 降低 CAC      | 提高来自回头客的行为、较高购买频率和更高 AOV 的佣金                         |
| 提高客户 LTV    | 针对回头客或订阅提供重复性佣金                                      |
| 提高利润率       | 低利润率产品采用较低费率，反之亦然                                    |
| 推广关键 SKU/产品 | 提高特定 SKU/产品的佣金                                       |


---

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