> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md).

# 绩效活动内容权利详解

{% hint style="warning" %}
**注意：** 此功能目前处于测试版。请联系您的 CSM 或我们的 [支持团队](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) 如果您想试用此功能。
{% endhint %}

当 [配置效果广告系列](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/manage-a-performance-campaign/configure-a-performance-campaign.md)，你可以请求对该广告系列生成的所有内容的使用权。下表描述了不同的使用选项及其适用范围。

| 使用权选项                         | 说明                                                                      |
| ----------------------------- | ----------------------------------------------------------------------- |
| 在品牌自有并运营的渠道上进行有机社交转发          | 你只能在自己的渠道上转发合作伙伴的内容，并通过在内容中标记或提及其账号来致谢。                                 |
| 付费社交权限（来自品牌账号的付费再营销）          | 你可以在品牌账号下的赞助广告中使用合作伙伴的内容。                                               |
| 付费推广                          | 你可以提升内容投放，以触达目标受众。                                                      |
| 有机+付费社交权限（来自品牌的付费再营销）         | 这是上述三种使用权选项的组合。                                                         |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销） | 这包括上述所有使用权选项，并且还包括在数字营销中改编合作伙伴内容的权利，例如数字横幅广告、电子邮件营销等。                   |
| 完整数字使用权以及户外/销售点使用权            | 这包括上述所有使用权选项，并且还包括将合作伙伴内容改编用于户外和销售点营销的权利；例如公交候车亭海报、商场标识，以及机场自助终端上的数字广告。 |
| 其他                            | 请指定你的自定义使用权条款。                                                          |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.