> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md).

# 绩效活动内容权利详解

{% hint style="warning" %}
**注意：** 此功能处于测试版。请联系您的 CSM 或我们的 [支持团队](https://app.impact.com/secure/advertiser/support/customer-support-portal-flow.ihtml) 如果您想测试此功能。
{% endhint %}

当 [配置效果广告活动](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/manage-a-performance-campaign/configure-a-performance-campaign.md)，您可以申请该活动所生成所有内容的使用权。下表说明了不同的使用选项及其适用范围。

| 使用权选项                         | 说明                                                                      |
| ----------------------------- | ----------------------------------------------------------------------- |
| 在品牌自有和运营的渠道上进行自然社交转发          | 您只能在自己的渠道上转发合作伙伴的内容，并通过在内容中标记或提及其账号来注明合作伙伴。                             |
| 付费社交权利（来自品牌账号的付费再营销）          | 您可以在品牌账户下的赞助广告中使用合作伙伴的内容。                                               |
| 付费放大                          | 您可以提升内容以触达目标受众。                                                         |
| 自然社交 + 付费社交权利（来自品牌的付费再营销）     | 这是以上 3 种使用权选项的组合。                                                       |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销） | 这包括以上所有使用权选项，同时也包含将合作伙伴内容重新用于数字营销的权利，例如数字横幅广告、电子邮件营销等。                  |
| 完整数字使用权以及户外 / 销售点使用权          | 这包括以上所有使用权选项，同时也包含将合作伙伴内容重新用于户外和销售点营销的权利；例如公交候车亭海报、商场标识，以及机场自助终端上的数字广告。 |
| 其他                            | 指定您的自定义使用权条款。                                                           |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns/content-rights-for-performance-campaigns-explained.md?ask=<question>&goal=<endgoal>
```

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`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.