> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/working-with-creators/create-promo-codes-for-hired-creators.md).

# 为已聘用创作者创建促销代码

促销码跟踪可让你雇用的创作者分享折扣码，而不是跟踪链接，同时仍可获得其带动销售的归因。这对那些链接表现不佳或不允许使用链接的平台上的创作者很有用。

如何分配代码取决于你的账户结构：

* **仅创作者计划** — 你可以在创作者计划中分配该代码。请参阅下方的 [*仅创作者计划*](#creator-program-only) 部分。
* **绩效和创作者计划** — 如果你同时运行这两个计划，你可以使用 [共享事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md)来归因创作者转化。请在创建任何代码之前确认你的设置。请参阅 [*绩效和创作者计划*](#performance-and-creator-programs) 部分。

下面会涵盖这两种路径。在为你的创作者创建并分配促销码之前，请确保你的计划满足前提条件。

## 前提条件

在继续之前，请确保你满足以下条件：

<table><thead><tr><th width="330.74609375">要求</th><th>为什么这很重要</th></tr></thead><tbody><tr><td>测试并验证你的事件类型</td><td>你需要 <a href="/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/test-new-event-types.md">测试并验证你的事件类型</a> ，之后你才能启用促销码跟踪。请联系你的 CSM 或 <a href="https://app.impact.com/support/portal.ihtml?createTicket=true">支持</a> 寻求帮助。</td></tr><tr><td>你的计划已启用促销码跟踪</td><td><a href="/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md">必须启用促销码跟踪</a> ，之后你才能创建促销码。</td></tr><tr><td>该代码存在于你的电商平台中</td><td>impact.com 负责归因该代码；它不会应用折扣。该代码必须在你自己的结账中配置，客户才能获得减免。</td></tr><tr><td>该创作者已加入你的创作者计划</td><td><p>你可以在平台中的 <a href="https://app.impact.com/secure/advertiser/engage/discover/radius/fr/partner_ui.ihtml#stage=Joined"><em>我的创作者</em></a> 界面中查看你想为其创建促销码的创作者是否已加入你的计划。</p><ul><li>创作者应显示为带有一个 <img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FjuvvxnD8QFjFDTWQAKnd%2Fgreen_checkmark.svg?alt=media&amp;token=4faedcda-2957-4a0b-8376-2370bbd513c2" alt=""> <strong>[验证检查]</strong>.</li><li>如果你找不到该创作者，请确保你已 <a href="/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/manage-creator-campaign-applicants.md">批准他们的申请</a> 或 <a href="/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md">邀请他们加入活动</a></li></ul></td></tr></tbody></table>

## 仅创作者计划

如果你的账户只运行创作者计划，则无需额外的归因设置。只需分配促销码即可。请参阅 [创建促销码](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/create-a-promo-code.md) 并按照你的创作者计划中的步骤操作。

## 绩效与创作者计划

当你同时运行这两个计划时， [共享事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md) 会将转化归因给正确的创作者。事件类型不会仅绑定到某一个计划，而是由一个账户级事件类型在你的绩效计划和创作者计划之间共享。

{% stepper %}
{% step %}

### 设置共享事件类型

1. 将你用于创作者转化的事件类型标记为共享。请参阅 [共享事件类型说明 ](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md)了解其工作方式。
   * 若要在你的计划中为 1 位获胜者计归因，请选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[未选中复选框]** **单一合作伙伴归因** ，在设置共享事件类型时。请联系 [支持](https://app.impact.com/support/portal.ihtml?createTicket=true) 以获取此功能的访问权限。
2. 将共享事件类型添加到 [模板条款](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/modify-template-terms.md) 这两个计划的模板条款中。共享事件类型只有在包含到你的模板条款中后才会生效。
   * 查找 *（共享）* ，位于事件类型名称之后。

{% hint style="warning" %}
**重要：** 如果你的创作者转化不是通过共享事件类型进行跟踪，请联系 [支持](https://app.impact.com/support/portal.ihtml) ，在你创建任何促销码之前。支持团队将确认适用于你账户的正确设置。
{% endhint %}
{% endstep %}

{% step %}

### 分配促销码

一旦你的共享事件类型已上线并包含在你的模板条款中，请在你的创作者计划中创建促销码。请参阅 [创建促销码](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/create-a-promo-code.md) 并按照步骤操作。

确保你在创作者计划中分配给创作者的促销码，也没有分配给绩效计划中的合作伙伴。

{% hint style="success" %}
**注意**：当创作者的促销码带来转化时，你的绩效计划会记录一个 `NO_REFERRERS_FOUND` 错误，因为你的计划中没有合作伙伴被分配该代码。你会在你的 [OrderId 查找报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/orderid-lookup-report.md) 或你的 [FTP 文件提交错误](/brand/zh/what-would-you-like-to-learn-about/account-administration/account-settings/send-data-to-impactcom/access-ftp-file-submissions.md#view-ftp-file-submission-errors)。跟踪并未失败。要确认该转化已被跟踪，请检查该操作是否出现在你的创作者计划中。
{% endhint %}
{% endstep %}
{% endstepper %}

## 其他资源

请参阅相关资源，了解有关促销码的更多信息：

* [促销码概览](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md) — 查找在你的计划中设置和管理促销码所涉及的一切。
* [启用促销代码追踪](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md) — 在创建任何代码之前，为你的计划开启促销码跟踪。
* [共享事件类型说明](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/shared-event-types-explained.md) — 了解如何将事件类型标记为共享并将其包含到你的模板条款中。
* [促销码常见问题](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-faq.md) — 获取常见促销码问题的答案，包括为什么一个代码只能分配给 1 个合作伙伴。
* [按促销码划分的绩效报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-promo-code-report.md) — 查看按促销码细分的操作、收入和其他 KPI。


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