> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-5-pay-your-creators.md).

# 第 5 步：向创作者付款

创作者活动提供灵活的支付解决方案，并可包含您在活动设置期间选择的以下任意付款方式组合：

* **固定费用付款：** 要管理您的固定费用付款并立即向创作者付款，请参阅 [管理创作者活动付款](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/manage-creator-campaign-payments).
* **基于绩效的付款：** 基于绩效的付款是在您的模板条款中设置的。您可以 [修改您的结算费率](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/modify-template-terms) 在您的模板条款中。
* **产品赠礼：** 向创作者赠送礼品以推广您的产品。请参阅 [管理创作者活动赠礼订单](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/manage-creator-campaign-gifting-orders) 以获取更多信息。

#### 向创作者付款的最佳实践 <a href="#section-idm23499644039381" id="section-idm23499644039381"></a>

通过提供以下所列补偿模式的组合，让您的创作者保持满意并持续参与：

* **佣金**：具有竞争力的佣金（15-20%）可鼓励创作者更频繁地推广产品，提升其收入潜力。
* **固定费用**：通过固定费用与佣金的混合方式来补偿创作者发布内容，既能确保创作者因内容创作获得奖励，又能降低您的前期成本。
* **绩效奖金**：应向达成某些收入、转化或流量目标的创作者发放，以鼓励更频繁的推广。
* **动态佣金**：通过动态佣金提高某些产品、促销码或价格类别等的支付金额，可提升客单价和转化率。
* **产品赠礼**：定期向创作者赠送产品，尤其是表现优异者，可让他们以更真实的方式展示您的产品，并加强你们的关系。


---

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