> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-2-invite-creators-or-review-applications.md).

# 第2步：邀请创作者或审核申请

与创作者合作时，你可以选择邀请创作者，或创建一个创作者可以申请加入的活动。

{% hint style="success" %}
**注意：** 你可以邀请创作者加入你的 *项目* 或者加入一个 *活动*。请参阅 [不同的场景](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/recruiting-creators-explained.md) 了解创作者加入你的项目与活动时分别会发生什么。
{% endhint %}

#### 邀请创作者 <a href="#section-idm234650341931937" id="section-idm234650341931937"></a>

一旦你找到适合参与活动的创作者，你可以邀请他们，或者将他们标记为潜在对象，以便稍后再邀请他们。你可以通过不同方式邀请创作者：

* [创作者市场](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：在创作者市场中找到合适的创作者后，选择他们的个人资料，将其邀请到你的活动中。
* [潜在合作伙伴](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/view-prospective-partners.md)：如果你不想立即邀请创作者，而是想在后续阶段再邀请他们，可以将他们标记为潜在对象。
* [直接从你的活动中](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：设置好活动后，你可以直接从活动中邀请创作者或创作者组。

<details>

<summary>邀请创作者的最佳实践</summary>

在向你的活动邀请创作者时，邀请的人数要多于实际所需，并放宽筛选标准，以提高找到理想创作者的几率。结合多种 [创作者层级](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-management/partner-size-rating-criteria.md) 方式，以覆盖漏斗的不同阶段，吸引不同类型的受众，并保持内容使用成本可控。

</details>


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