> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-2-invite-creators-or-review-applications.md).
# 第 2 步：邀请创作者或审核申请
在与创作者合作时，你可以选择邀请创作者，或者创建一个创作者可以申请参与的活动。
{% hint style="success" %}
**注意：** 你可以邀请创作者加入你的 *计划* 或者加入一个 *活动*。请参阅 [不同场景](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/recruiting-creators-explained.md) 了解创作者加入你的计划与活动时会发生什么。
{% endhint %}
#### 邀请创作者
一旦你找到适合参与活动的创作者，你可以邀请他们，或将他们标记为潜在对象，以便在稍后阶段再邀请。你可以通过不同方式邀请创作者：
* [市场](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：一旦你在市场中找到合适的创作者，选择他们的个人资料即可邀请他们加入你的活动。
* [潜在客户](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/view-prospective-partners.md)：如果你不想立即邀请创作者，而是想在稍后阶段再邀请，可以将他们标记为潜在对象。
* [直接从你的活动中](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：一旦你设置好活动，就可以直接从活动中邀请创作者或创作者群组。
邀请创作者的最佳实践
在邀请创作者加入你的活动时，邀请的人数要多于实际所需，并扩大筛选条件，以提高找到完美创作者的机会。结合使用 [创作者层级](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-management/partner-size-rating-criteria.md) 来覆盖漏斗中的不同环节，吸引不同类型的受众，并保持内容使用成本可控。
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