> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-2-invite-creators-or-review-applications.md).

# 第 2 步：邀请创作者或审核申请

与创作者合作时，你可以选择邀请创作者，或创建一个可供创作者申请的活动。

{% hint style="success" %}
**注意：** 你可以邀请创作者加入你的 *计划* 或加入一个 *活动*。请参阅 [不同场景](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/recruiting-creators-explained.md) ，了解创作者加入你的计划与活动时分别会发生什么。
{% endhint %}

#### 邀请创作者 <a href="#section-idm234650341931937" id="section-idm234650341931937"></a>

一旦你找到适合参与活动的创作者，就可以邀请他们，或将他们标记为潜在对象，稍后再邀请。你可以通过不同方式邀请创作者：

* [市场](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：在市场中找到合适的创作者后，选择其个人资料即可邀请他们加入你的活动。
* [潜在对象](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/view-prospective-partners.md)：如果你不想立即邀请创作者，而是想在后续阶段再邀请，可以将其标记为潜在对象。
* [直接从你的活动中](/brand/zh/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md)：设置好活动后，你可以直接从活动中邀请创作者或创作者群组。

<details>

<summary>邀请创作者的最佳实践</summary>

在邀请创作者加入你的活动时，邀请人数要多于实际需求，并扩大筛选标准，以提高找到理想创作者的机会。结合 [创作者层级](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-management/partner-size-rating-criteria.md) 以覆盖漏斗的不同阶段，吸引不同类型的受众，并保持内容使用成本可控。

</details>


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