> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md). # 创作者基准报告 创作者基准分析可让您分析您的项目表现，并将其与竞争细分市场中的其他品牌项目进行比较。您的竞争细分市场由位于相同地区和行业、并使用 impact.com 平台的品牌组成。 该报告从创作者和佣金类型两个维度查看关键绩效指标，帮助您了解您的项目与同业基准相比的表现，从而识别可优化的机会。 {% embed url="" %} ## 资格要求 * [x] 适用于 Creator 和 Performance 计划 * [x] 适用于 Essentials、Pro 和 Enterprise Edition 方案上的品牌 * [x] 适用于符合所需行业、地区、收入和合作条件的合格账户 ## 访问报告 1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaKjJxndRdWwugqEUMfp0%2Fcompetitive%20insights.svg?alt=media\&token=5d32fe6b-75b7-4324-91f5-8e7bc47b97e8) **\[竞争洞察] → 基准 → 创作者基准**. 2. 在 *创作者基准*，选择您要查看的报告页面： * [概览](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_overview) * [KPI](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_kpi) * [排名](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_ranking) 3. 使用屏幕顶部的筛选器，选择您想查看基准数据的内容。
筛选参考
| 筛选条件 | 说明 | | --------------------- | ----------------------------------- | | 季度（例如 *2025 年第 4 季度*) | 选择您想查看数据的 3 个月时间范围。 | | 地区（例如 *北美*) | 选择您想查看数据的地理区域。您只能从符合资格的地区中进行选择。 | | 类别（例如 *零售购物*) | 选择您想查看数据的行业垂直类别。您只能从符合资格的类别中进行选择。 | | 子类别（例如 *服装、鞋履与配饰*) | 选择您想查看数据的行业细分子类别。您只能从符合资格的子类别中进行选择。 |
## 了解报表 该报告包含三个页面： {% tabs %} {% tab title="概览" %} 该 *概览* 该页面将您的创作者计划与您所在行业和地区的其他品牌进行基准比较。可用于了解您的创作者组合、收入贡献、佣金支出和项目集中度与同细分市场同行相比的表现。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-overview.md). {% endtab %} {% tab title="KPI" %} 该 *KPI* 该页面将您的项目关键绩效指标（KPI）与所在细分市场的平均水平进行比较。每个部分都会拆解您的品牌表现与细分市场的对比情况，并为您提供一个指数得分。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-kpis.md). {% endtab %} {% tab title="排名" %} 该 *排名* 该页面显示您的顶级创作者在您的项目中与细分市场其他创作者相比的表现，以及他们在整个行业中的排名。可用于识别您还有更多合作潜力的高潜力创作者、您尚未合作的行业人才，以及哪些创作者通过产品类别带来了最多价值。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-ranking.md). {% endtab %} {% endtabs %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.