> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md). # 创作者基准报告 创作者基准分析可让您分析您的项目表现，并将其与竞争细分领域中的其他品牌项目进行比较。您的竞争细分领域由 impact.com 平台上同一地区和行业的品牌组成。 该报告考察创作者和佣金类型的关键绩效指标，帮助您了解您的项目与同侪基准相比的表现，从而识别可优化的机会。 {% embed url="" %} ## 资格要求 * [x] 适用于 Creator 和 Performance 项目 * [x] 适用于 Essentials、Pro 和 Enterprise Edition 套餐的品牌 * [x] 适用于符合所需行业、地区、收入和合作伙伴条件的符合资格账户 ## 访问报告 1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaKjJxndRdWwugqEUMfp0%2Fcompetitive%20insights.svg?alt=media\&token=5d32fe6b-75b7-4324-91f5-8e7bc47b97e8) **\[竞争洞察] → 基准 → 创作者基准**. 2. 在……下 *创作者基准*，请选择您要查看的报告页面： * [概览](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_overview) * [关键绩效指标](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_kpi) * [排名](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_ranking) 3. 使用屏幕顶部的筛选器选择您想查看基准数据的内容。
筛选项参考
| 筛选器 | 说明 | | ------------------ | ------------------------------------ | | 季度（例如 *2025年第4季度*) | 选择您要查看数据的 3 个月时间范围。 | | 地区（例如 *北美*) | 选择您要查看数据的地理区域。您只能从您符合资格的地区中选择。 | | 类别（例如 *零售购物*) | 选择您要查看数据的行业领域。您只能从您符合资格的类别中选择。 | | 子类别（例如 *服装、鞋履和配饰*) | 选择您要查看数据的该行业领域内子类别。您只能从您符合资格的子类别中选择。 |
## 了解报告 该报告包含三个页面： {% tabs %} {% tab title="概览" %} 该 *概览* 页面将您的创作者项目与您所在行业和地区的其他品牌进行基准比较。可用它来了解您的创作者组合、收入贡献、佣金支出和项目集中度与同细分领域同行的比较情况。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-overview.md). {% endtab %} {% tab title="关键绩效指标" %} 该 *关键绩效指标* 页面将您的项目关键绩效指标（KPI）与细分领域平均值进行比较。每个部分都会拆解您的品牌表现与该细分领域的对比，并为您提供一个指数得分。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-kpis.md). {% endtab %} {% tab title="排名" %} 该 *排名* 页面显示您的顶级创作者在您的项目中相较于细分领域其他创作者的表现，以及他们在整个行业中的排名。可用它识别具有高潜力、您可以进一步合作的创作者、尚未合作过的整个细分领域人才，以及哪些创作者按产品类别带来了最多价值。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-ranking.md). {% endtab %} {% endtabs %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.