> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md). # 创作者基准报表 创作者基准分析可让您分析您的项目表现，并将其与竞争细分市场中的其他品牌项目进行比较。您的竞争细分市场由 impact.com 平台上同一地区和行业的品牌组成。 该报告会查看创作者和佣金类型的关键绩效指标，帮助您了解您的项目与同业基准相比的表现，从而识别优化机会。 {% embed url="" %} ## 资格要求 * [x] 适用于 Creator 和 Performance 项目 * [x] 适用于 Essentials、Pro 和 Enterprise Edition 方案的品牌 * [x] 适用于符合所需行业、地区、收入和合作关系条件的符合资格的账户 ## 访问报表 1. 从左侧导航栏中，选择 ![](/files/2f269ac13fbb46b104223f260172e19538df2dcd) **\[Competitive Insights] → 基准 → 创作者基准**. 2. 在……下 *创作者基准*，选择您要查看的报告页面： * [概览](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_overview) * [KPI](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_kpi) * [排名](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_ranking) 3. 使用屏幕顶部的筛选器选择您要查看基准数据的内容。
筛选条件参考
| 筛选器 | 说明 | | ------------------ | ---------------------------------- | | 季度（例如 *2025年第四季度*) | 选择您要查看数据的 3 个月时间范围。 | | 地区（例如 *北美*) | 选择您要查看数据的地理区域。您只能从您符合资格的地区中进行选择。 | | 类别（例如 *零售购物*) | 选择您要查看数据的行业垂直领域。您只能从您符合资格的类别中进行选择。 | | 子类别（例如 *服装、鞋类和配饰*) | 选择您要查看数据的行业子类别。您只能从您符合资格的子类别中进行选择。 |
## 了解报告 该报告包含三个页面： {% tabs %} {% tab title="概览" %} 该 *概览* 此页面将您的创作者项目与您所在行业和地区的其他品牌进行基准比较。利用它了解您的创作者组合、收入贡献、佣金支出和项目集中度与细分市场同业相比如何。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-overview.md). {% endtab %} {% tab title="KPI" %} 该 *KPI* 此页面将您的项目关键绩效指标 (KPI) 与细分市场平均值进行比较。每个部分都会拆解您的品牌表现与细分市场的对比，并为您提供一个指数分数。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-kpis.md). {% endtab %} {% tab title="排名" %} 该 *排名* 此页面展示您的顶级创作者在您的项目中的表现与细分市场其余部分的对比，以及他们在整个行业中的排名。利用它来识别您可以进一步合作的高潜力创作者、您尚未合作的整个细分市场的人才，以及按产品类别为您创造最多价值的创作者。 [了解更多](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-ranking.md). {% endtab %} {% endtabs %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.