> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/content-rights-for-creator-campaigns-explained.md).

# 创作者活动内容权利说明

当 [配置创作者活动](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md)，您可以为该活动生成的所有内容申请使用权。下表说明了不同的使用权选项及其适用范围。

| 使用权选项                                              | 说明                                                                     |
| -------------------------------------------------- | ---------------------------------------------------------------------- |
| 在品牌自有和运营的渠道上进行自然社交转发                               | 您只能在自己的渠道上转发创作者的内容，并通过在内容中标记或提及其账号来注明创作者。                              |
| 付费社交权利（通过品牌账号进行付费再营销）                              | 您可以在品牌账户下的赞助广告中使用创作者的内容。                                               |
| 通过 Meta 合作广告和 TikTok Spark 广告进行付费推广                | 您可以在 Meta 平台和 TikTok 上提升内容曝光，以触达目标受众。                                  |
| 自然+付费社交权利（通过 Meta 合作广告和 TikTok Spark 广告由品牌进行付费再营销） | 这是上述 3 种使用权选项的组合。                                                      |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销）                      | 这包括上述所有使用权选项，还包括您在数字营销中重新利用创作者内容的权利，例如数字横幅广告、电子邮件营销等。                  |
| 完整数字使用权及户外/销售点使用权                                  | 这包括上述所有使用权选项，还包括您将创作者内容重新用于户外和销售点营销的权利；例如公交候车亭海报、购物中心标牌，以及机场信息亭上的数字广告。 |
| 其他                                                 | 请指定您的自定义使用权条款。                                                         |


---

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