> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/content-rights-for-creator-campaigns-explained.md).

# 创作者活动内容权利说明

当 [配置创作者活动](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md)，您可以申请该活动所生成全部内容的使用权。下表描述了不同的使用权选项及其范围。

| 使用权选项                                                    | 说明                                                                        |
| -------------------------------------------------------- | ------------------------------------------------------------------------- |
| 在品牌自有自营渠道上的自然社交转发                                        | 您只能在自己的渠道上转发创作者的内容，并通过在内容中标记或提及其账号来注明创作者。                                 |
| 付费社交权限（通过品牌账号进行付费再营销）                                    | 您可以在品牌账号下的赞助广告中使用创作者的内容。                                                  |
| 通过 Meta 合作广告和 TikTok Spark Ads 进行付费放大                    | 您可以在 Meta 平台和 TikTok 上推广内容，以触达目标受众。                                       |
| 自然社交 + 付费社交权限（通过 Meta 合作广告和 TikTok Spark Ads 由品牌进行付费再营销） | 这是上述 3 种使用权选项的组合。                                                         |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销）                            | 这包含上述所有使用权选项，并且还包括您在数字营销中重新利用创作者内容的权利，例如数字横幅广告、电子邮件营销等。                   |
| 完整数字使用权及户外/门店销售点使用权                                      | 这包含上述所有使用权选项，并且还包括您将创作者内容重新用于户外和销售点营销的权利；例如用于公交候车亭海报、商场标识，以及机场自助终端上的数字广告。 |
| 其他                                                       | 请指定您的自定义使用权条款。                                                            |


---

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