> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/content-rights-for-creator-campaigns-explained.md).

# 创作者活动内容权利说明

当 [配置创作者活动](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md)，您可以为该活动中生成的所有内容申请使用权。下表描述了不同的使用权选项及其范围。

| 使用权选项                                                  | 说明                                                                      |
| ------------------------------------------------------ | ----------------------------------------------------------------------- |
| 在品牌自有和运营的渠道上进行有机社交平台转发                                 | 您只能在自己的频道中转发创作者的内容，并通过在内容中标记或提及其账号来署名创作者。                               |
| 付费社交权利（通过品牌账号进行付费再营销）                                  | 您可以在品牌账号下的赞助广告中使用创作者的内容。                                                |
| 通过 Meta 合作广告和 TikTok Spark Ads 进行付费放大                  | 您可以在 Meta 平台和 TikTok 上推广内容，以触达目标受众。                                     |
| 有机 + 付费社交权利（通过 Meta 合作广告和 TikTok Spark Ads 由品牌进行付费再营销） | 这是上述 3 种使用权选项的组合。                                                       |
| 完整数字使用权（包括付费社交、数字横幅广告和电子邮件营销）                          | 这涵盖了上述所有使用权选项，同时还包括您在数字营销中重新利用创作者内容的权利，例如数字横幅广告、电子邮件营销等。                |
| 完整数字使用权以及户外/销售点使用权                                     | 这涵盖了上述所有使用权选项，同时还包括您将创作者内容重新用于户外和销售点营销的权利；例如公交候车亭海报、商场内标牌以及机场售货亭上的数字广告。 |
| 其他                                                     | 请注明您的自定义使用权条款。                                                          |


---

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