> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-reports/product-boost-overview-by-category-and-product.md).

# 商品提升：按类别和产品概览

该 *Product Boost：按类别和产品概览* 报告可帮助您跟踪您的 [提升商品](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained.md) 在所选项目中的表现。它显示的关键指标包括活动预算、成本、提升商品销售额以及产生的收入。

#### 管理报表

1. 从左侧导航栏中选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 报表 → 零售媒体**.
2. 选择 [**按类别和产品**](https://app.impact.com/secure/advertiser/engage/insights/optimize/report/report.ihtml?handle=retailer_performance_by_category_product).
3. 在报表标题下方，筛选您要查看的数据。
   * 使用页面右上角的选项来 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[分享]** 该报表， ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F7Fxk7GaSSmQZIpiNkH2f%2Fschedule.svg?alt=media\&token=7e0cde7f-940c-4bfe-ba66-481d62ae00bd) **\[安排]** 该报表， ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ec3276f07285180fbb2167a40e148d3e43e8681c%2F05aa88f72076df5a744d4620574f19cc187b7154fe1f3bb73ad7a892b7d23002.svg?alt=media) **\[下载]** 将其以 PDF、XLSX 或 CSV 格式下载，或更新显示的 **货币** 来自 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**.&#x20;
   * 请参阅下方参考说明，以更好地理解该报表。

#### 了解报表

<details>

<summary>筛选条件参考</summary>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fu1QhSzFtBPxasfFHwgqM%2FScreenshot%202026-06-09%20at%209.47.41%E2%80%AFAM.png?alt=media&amp;token=c0075f4c-6a8f-40a3-9895-cc4b9e41b537" alt=""><figcaption></figcaption></figure></div>

| 筛选条件                | 说明                                    |
| ------------------- | ------------------------------------- |
| 日期范围                | 按创建时间筛选数据。                            |
| 项目                  | 筛选与您账户中特定项目相关的数据。                     |
| 产品名称                | 筛选与特定产品相关的数据。                         |
| 产品类别                | 筛选与特定产品类别相关的数据。                       |
| Product Boost 活动 ID | 按您要查看数据的 Product Boost 活动唯一标识符进行筛选。   |
| Product Boost 活动名称  | 按您要查看数据的 Product Boost 活动进行筛选。        |
| Product Boost 内部 ID | 按您为此 Product Boost 活动设置的自定义唯一标识符进行筛选。 |

</details>

<details>

<summary>快照小组件</summary>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FdiPQvQysaoCV5XGBPtny%2FScreenshot%202026-06-09%20at%209.52.19%E2%80%AFAM.png?alt=media&amp;token=81f212af-10cb-4dfa-bdce-f9a20b11e32e" alt=""><figcaption></figcaption></figure></div>

快照小组件可让您在不同指标之间切换，以跟踪提升商品销售额、合作伙伴支付成本或随时间产生的收入。

* 将光标悬停在图表上的任一点，即可查看该时刻的准确指标值。
* 当您悬停在图表上时，您会看到一个选项，可将 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ec3276f07285180fbb2167a40e148d3e43e8681c%2F05aa88f72076df5a744d4620574f19cc187b7154fe1f3bb73ad7a892b7d23002.svg?alt=media) **\[下载]** 图表数据以 PDF 或 CSV 格式导出。下载文件会反映当前选择的指标，即 *已售商品数*, *操作成本*，或 *收入*.

</details>

<details>

<summary>类别参考</summary>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F8zUJMRGq8Z3kCXbgC9Dv%2FScreenshot%202026-06-09%20at%209.59.58%E2%80%AFAM.png?alt=media&amp;token=8708fbd7-d3be-4a2b-ac2e-1fd867752509" alt=""><figcaption></figcaption></figure></div>

* 将光标悬停在表格上以 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ec3276f07285180fbb2167a40e148d3e43e8681c%2F05aa88f72076df5a744d4620574f19cc187b7154fe1f3bb73ad7a892b7d23002.svg?alt=media) **\[下载]** 将表格数据以 CSV 或 PDF 格式导出。
* 您也可以选择获取 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **\[API]** 链接，以便将表格数据导出为 NDJSON 或 CSV 格式。

| 列                   | 说明                                                                                                                                                              |
| ------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 类别                  | 提升商品所属的类别。                                                                                                                                                      |
| 目录商品类别              | 提升商品所属的产品目录类别。                                                                                                                                                  |
| Product Boost 活动 ID | impact.com 为相关 Product Boost 活动分配的唯一标识符。                                                                                                                        |
| Product Boost 内部 ID | 唯一标识符 [您添加的](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) 用于在报表中区分各活动。 |
| Product Boost 预算    | 分配给 Product Boost 活动的预算。                                                                                                                                        |
| 已售商品数               | 您的合作伙伴通过促销售出的提升商品数量。                                                                                                                                            |
| 收入                  | 您通过产品销售产生的总收入。                                                                                                                                                  |
| 操作成本                | 因推动提升商品销售而应付给合作伙伴的成本。                                                                                                                                           |

</details>

<details>

<summary>商品参考</summary>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Ft7HSyPjcNANGpg0z9HJG%2FScreenshot%202026-06-09%20at%2010.19.29%E2%80%AFAM.png?alt=media&amp;token=b65a0e95-eb3b-4804-8b38-971c806c5d44" alt=""><figcaption></figcaption></figure></div>

* 将光标悬停在表格上以 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ec3276f07285180fbb2167a40e148d3e43e8681c%2F05aa88f72076df5a744d4620574f19cc187b7154fe1f3bb73ad7a892b7d23002.svg?alt=media) **\[下载]** 将表格数据以 CSV 或 PDF 格式导出。
* 您也可以选择获取 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **\[API]** 链接，以便将表格数据导出为 NDJSON 或 CSV 格式。

| 列                   | 说明                                                                                                                                                              |
| ------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 商品                  | 提升商品的名称。                                                                                                                                                        |
| Product Boost 活动 ID | impact.com 为相关 Product Boost 活动分配的唯一标识符。                                                                                                                        |
| 目录商品                | 提升商品所属的产品目录类别。                                                                                                                                                  |
| Product Boost 内部 ID | 唯一标识符 [您添加的](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) 用于在报表中区分各活动。 |
| Product Boost 预算    | 分配给每个 Product Boost 活动的预算。                                                                                                                                      |
| 操作成本                | 因推动提升商品销售而应付给合作伙伴的成本。                                                                                                                                           |
| 已售商品数               | 在您的 Product Boost 活动中，合作伙伴通过促销售出的提升商品总数。                                                                                                                        |
| 收入                  | 您通过产品销售产生的总收入。                                                                                                                                                  |

</details>


---

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