> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md).

# 参与者体验简介

<a href="https://pxa.impact.com/student/activity/2359603?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

你的客户倡导者以及他们推荐的朋友可以通过该计划的 widget 或 microsite 及其交易邮件与您的倡导者计划互动。这些元素构成了您的倡导者及其朋友的 *参与者体验* 推荐计划的一部分。

你可以从 *内容* impact.com 账户中的页面调整每个触点的品牌、内容、信息传达和组件。本指南概述了各个触点，并提供了更详细文档的链接。

#### Widgets

Widgets 是你的推荐计划中的一个品牌触点，可强化推荐计划的信息传达，并为你的客户倡导者提供发起推荐的起点。它们为倡导者提供一个空间，用于获取和分享他们的推荐链接和代码、查看推荐历史，并访问以下功能： [奖励兑换](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

Widgets 可以是 *已验证访问*，提供应用内体验；也可以是 *即时访问*，这通常用作电子商务领域推荐计划结账流程的一部分。

你的推荐计划可能包含多个 widget，或者同时使用 widget 和 microsite。

了解更多关于 [widget 体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-dd75f2f665eea958bd888919253f337b512aab71%2Fd8c5f8eac6c803d27b7a904eeddd910c7e0b6252d2f0267f83336d1c025aa8d5.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6df933ceeaa7b718951a7cfa5e4d6b78db429b21%2Fd6bbee02ae5fa014ad1b78f8e7dc7fd9d7c714de090a6e91a0ff417f19a61f4f.png?alt=media" alt="" width="240"><figcaption></figcaption></figure></div>

#### 交易邮件

计划邮件会在参与者推荐旅程中的关键节点发送给他们，例如当一条推荐已开始或他们已获得奖励时。你可以在设置计划规则时确定哪些操作会触发计划邮件。

{% hint style="info" %}
**注意：** impact.com 不支持通过该平台发送营销邮件，因此你需要通过单独的服务或集成来宣传你的推荐计划。
{% endhint %}

了解更多关于 [邮件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-37a473ec4c7fe09bb03fa8f18684e3042a378d52%2Fb2fd8136697081d1962933a02c034c49049e087cbdde5d2b22047581052a8792.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

#### Microsites

microsite 是一个单一用途、独立的品牌网站，作为你品牌推荐计划的中心枢纽。对于无法使用 widget 的品牌来说，它通常是一个替代性的客户触点。

Microsite 提供与应用内 widget 体验相当的功能。它们要求你的倡导者注册或登录后才能访问你的计划。

了解更多关于 [microsite 体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9d27a9cb4fe49db539ca1ad0010dc8bb34d8b939%2F48f79e067baab87dcbc86c17b51c0786c78c62c5c65268311b97d795b5634fd0.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>


---

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