> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md).

# 参与者体验简介

<a href="https://pxa.impact.com/student/activity/2359603?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

你的客户倡导者及其推荐的朋友可以通过该计划的小组件或微型网站以及其交易邮件与您的 Advocate 计划互动。这些元素构成了你的倡导者及其朋友的 *参与者体验* 推荐计划的。

你可以从以下位置调整每个触点的品牌、内容、信息传达和组件： *内容* impact.com 账户中的页面。本指南提供了每个触点的概览，并附有更详细文档的链接。

#### 小组件

小组件是推荐计划中的一个品牌化触点，可强化推荐计划的信息传达，并为你的客户倡导者提供发起推荐的起点。它们为倡导者提供一个空间，让他们获取并分享自己的推荐链接和代码、查看推荐历史，并访问诸如 [奖励兑换](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

小组件可以是 *已验证访问*，它们提供应用内体验，或者 *即时访问*，通常作为电商领域推荐计划结账流程的一部分使用。

你的推荐计划可能包含多个小组件，或小组件与微型网站的组合。

了解更多关于 [小组件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences.md).

<div data-with-frame="true"><figure><img src="/files/7f4a0b87aff550c014d5f9e19c414c7b60376ecf" alt="" width="375"><figcaption></figcaption></figure></div>

<div data-with-frame="true"><figure><img src="/files/af047fe5af3ae62aa6aed76a2aab629d1c8e8b2c" alt="" width="240"><figcaption></figcaption></figure></div>

#### 事务性电子邮件

在推荐旅程中的关键里程碑时，会向你的参与者发送计划邮件，例如推荐已开始或他们已获得奖励时。你可以在设置计划规则时确定哪些操作会触发计划邮件。

{% hint style="info" %}
**注意：** impact.com 不支持通过平台发送营销邮件，因此你需要通过单独的服务或集成来推广你的推荐计划。
{% endhint %}

了解更多关于 [邮件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences.md).

<div data-with-frame="true"><figure><img src="/files/a2d4c04812cf2f1a25747ee15dda4dc9b6c5c97b" alt="" width="375"><figcaption></figcaption></figure></div>

#### 微型网站

微型网站是一个单一用途、独立的品牌网站，作为你的品牌推荐计划的中心。对于无法使用小组件的品牌来说，它通常是一个替代的客户触点。

微型网站提供与应用内小组件体验等同的体验。它们要求你的倡导者注册或登录后才能访问你的计划。

了解更多关于 [微型网站体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences.md).

<div data-with-frame="true"><figure><img src="/files/be3d883766dd0639aaf9bb7bc124a11260d12e5a" alt="" width="375"><figcaption></figcaption></figure></div>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md?ask=<question>&goal=<endgoal>
```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.