> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md).

# 参与者体验简介

<a href="https://pxa.impact.com/student/activity/2359603?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您的推荐者及其推荐的朋友可以通过该计划的 widget、微站及其事务性电子邮件与您的 Advocate 计划互动。这些元素构成了您的推荐者及其朋友的 *参与者体验* 推荐计划的一部分。

您可以从 *内容* 您在 impact.com 账户中的页面调整各触点的品牌标识、内容、文案和组件。本指南提供每个触点的概览，并附有更详细文档的链接。

#### 小组件

小组件是推荐计划中的品牌触点，可强化推荐计划的文案，并为您的推荐者提供发起推荐的起点。它们为推荐者提供一个空间，用于获取和分享其推荐链接和代码、查看推荐历史记录，并访问诸如 [奖励兑换](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

小组件可以是以下任一种： *已验证访问*，可提供应用内体验；或者 *即时访问*，这通常用于电商推荐计划结账流程的一部分。

您的推荐计划可能包含多个小组件，或由小组件与微站组合而成。

了解更多关于 [小组件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-dd75f2f665eea958bd888919253f337b512aab71%2Fd8c5f8eac6c803d27b7a904eeddd910c7e0b6252d2f0267f83336d1c025aa8d5.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6df933ceeaa7b718951a7cfa5e4d6b78db429b21%2Fd6bbee02ae5fa014ad1b78f8e7dc7fd9d7c714de090a6e91a0ff417f19a61f4f.png?alt=media" alt="" width="240"><figcaption></figcaption></figure></div>

#### 事务性电子邮件

计划邮件会在参与者推荐旅程中的关键节点发送给他们，例如推荐已启动时，或者他们获得奖励时。您可以在设置计划规则时确定哪些操作会触发计划邮件。

{% hint style="info" %}
**注意：** impact.com 不支持通过平台发送营销电子邮件，因此您需要通过单独的服务或集成来推广您的推荐计划。
{% endhint %}

了解更多关于 [电子邮件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-37a473ec4c7fe09bb03fa8f18684e3042a378d52%2Fb2fd8136697081d1962933a02c034c49049e087cbdde5d2b22047581052a8792.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

#### 微站

微站是一种用途单一、独立的品牌网站，作为您品牌推荐计划的枢纽。对于无法使用小组件的品牌而言，它通常是替代性的客户触点。

微站提供与应用内小组件体验等效的方案。它们要求您的推荐者注册或登录后才能访问您的计划。

了解更多关于 [微站体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences.md).

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9d27a9cb4fe49db539ca1ad0010dc8bb34d8b939%2F48f79e067baab87dcbc86c17b51c0786c78c62c5c65268311b97d795b5634fd0.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>


---

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