> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md).

# 参与者体验简介

<a href="https://pxa.impact.com/student/activity/2359603?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您的客户倡导者及其推荐的朋友可以通过该计划的小组件或微型网站，以及其交易类电子邮件与您的 Advocate 计划互动。这些元素构成了您的倡导者及其朋友的 *参与者体验* 推荐计划的。

您可以从以下位置调整每个触点的品牌形象、内容、信息传达和组件： *内容* 您在 impact.com 账户中的页面。本指南概述了每个触点，并提供了更详细文档的链接。

#### 小组件

小组件是推荐计划中的品牌化触点，可强化您的推荐计划信息，并为您的客户倡导者提供发起推荐的起点。它们为倡导者提供一个空间，用于获取和分享其推荐链接和代码、查看推荐历史，并访问诸如 [奖励兑换](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

小组件可以是以下两种类型之一： *验证访问*，它们提供应用内体验；或者是 *即时访问*，通常在电商领域的推荐计划结账流程中使用。

您的推荐计划可能包含多个小组件，或小组件与微型网站的组合。

了解更多关于 [小组件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences.md).

<div data-with-frame="true"><figure><img src="/files/7f4a0b87aff550c014d5f9e19c414c7b60376ecf" alt="" width="375"><figcaption></figcaption></figure></div>

<div data-with-frame="true"><figure><img src="/files/af047fe5af3ae62aa6aed76a2aab629d1c8e8b2c" alt="" width="240"><figcaption></figcaption></figure></div>

#### 交易类电子邮件

项目电子邮件会在参与者推荐旅程中的关键节点发送给他们，例如当推荐已开始或他们获得奖励时。您可以在设置项目规则时确定哪些操作会触发项目电子邮件。

{% hint style="info" %}
**注意：** impact.com 不支持通过平台发送营销电子邮件，因此您需要通过单独的服务或集成来宣传您的推荐计划。
{% endhint %}

了解更多关于 [电子邮件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences.md).

<div data-with-frame="true"><figure><img src="/files/a2d4c04812cf2f1a25747ee15dda4dc9b6c5c97b" alt="" width="375"><figcaption></figcaption></figure></div>

#### 微型网站

微型网站是一个单一用途、独立的品牌网站，作为您品牌推荐计划的中心。对于无法使用小组件的品牌来说，它通常是一个替代的客户触点。

微型网站提供与应用内小组件体验等效的功能。它们要求您的倡导者注册或登录以访问您的计划。

了解更多关于 [微型网站体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences.md).

<div data-with-frame="true"><figure><img src="/files/be3d883766dd0639aaf9bb7bc124a11260d12e5a" alt="" width="375"><figcaption></figcaption></figure></div>


---

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## Querying This Documentation
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