> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md).

# 参与者体验简介

<a href="https://pxa.impact.com/student/activity/2359603?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您的客户倡导者以及他们推荐的朋友可以通过项目的小组件或微型网站及其事务性电子邮件与您的 Advocate 项目互动。这些元素构成了您的倡导者及其朋友的 *参与者体验* 转介计划的一部分。

您可以从 *内容* 页面对每个触点的品牌、内容、消息和组件进行调整，位于您的 impact.com 账户中。本指南概述了每个触点，并提供了指向更详细文档的链接。

#### 小部件

小组件是转介计划中的一个品牌触点，可强化转介计划的信息传达，并为您的客户倡导者提供一个开始进行推荐的起点。它们提供一个空间，让您的倡导者获取并分享其推荐链接和代码、查看其推荐历史，并使用诸如 [奖励兑换](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

小组件可以是 *已验证访问*，提供应用内体验，或者是 *即时访问*，通常用作电商领域转介计划结账流程的一部分。

您的转介计划可能包含多个小组件，或小组件与微型网站的组合。

了解更多关于 [小组件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences.md).

<div data-with-frame="true"><figure><img src="/files/7f4a0b87aff550c014d5f9e19c414c7b60376ecf" alt="" width="375"><figcaption></figcaption></figure></div>

<div data-with-frame="true"><figure><img src="/files/af047fe5af3ae62aa6aed76a2aab629d1c8e8b2c" alt="" width="240"><figcaption></figcaption></figure></div>

#### 事务性电子邮件

项目电子邮件会在参与者转介旅程中的关键里程碑时发送给他们，例如当转介已开始或他们获得奖励时。您可以在设置项目规则时确定哪些操作会触发项目电子邮件。

{% hint style="info" %}
**注意：** impact.com 不支持通过平台发送营销电子邮件，因此您需要通过单独的服务或集成来推广您的转介计划。
{% endhint %}

了解更多关于 [电子邮件体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences.md).

<div data-with-frame="true"><figure><img src="/files/a2d4c04812cf2f1a25747ee15dda4dc9b6c5c97b" alt="" width="375"><figcaption></figcaption></figure></div>

#### 微型网站

微型网站是一个单一用途、独立的品牌网站，作为您品牌转介计划的中心。对于无法使用小组件的品牌来说，它通常是另一种客户触点。

微型网站提供与应用内小组件体验相当的功能。访问您的项目需要您的倡导者注册或登录。

了解更多关于 [微型网站体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences.md).

<div data-with-frame="true"><figure><img src="/files/be3d883766dd0639aaf9bb7bc124a11260d12e5a" alt="" width="375"><figcaption></figcaption></figure></div>


---

# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences.md?ask=<question>
```

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