> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-2-create-your-program-rules.md).

# 第 2 步：创建你的项目规则

您的计划依赖于目标与行动的搭配，以便适当地奖励您的推荐参与者。这些目标和行动共同构成 [计划规则](/brand/zh/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-rules-explained.md).

首先，您需要设定目标。目标是您期望的用户行为。您设定的目标将取决于您的计划以及您希望推动的结果。这既适用于您的客户倡导者，也适用于他们推荐的朋友。每个推荐计划至少需要一个转化目标。

接下来是行动。行动与特定目标相关联。当参与者达成某个目标时，就会触发一项行动（例如发放奖励）。

奖励用于激励您的客户倡导者及其被推荐的朋友参与您的推荐计划。一旦您设置好目标和行动，您就需要 [创建您的奖励](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/create-a-reward.md)。奖励可以自定义，并可在您的所有推荐计划中提供（全局奖励），或仅用于一个计划（计划专属奖励）。

下一步是指定您的推荐落地页。落地页是被推荐的朋友在点击倡导者的分享链接时会被引导到的页面。您需要设置您的 [计划分享选项](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md) 也要设置。推荐代码、分享链接和消息链接是您的客户倡导者用来推荐朋友的主要方式。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-2-create-your-program-rules.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.