> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-2-create-your-program-rules.md).

# 第 2 步：创建您的计划规则

您的程序依赖于目标和行动的配对，以便恰当地奖励您的推荐参与者。这些目标和行动共同构成 [程序规则](https://help.impact.com/en/support/solutions/articles/155000001026-advocate-program-rules-explained).

首先，您需要设置目标。目标是您期望的用户行为。您设置的目标将取决于您的程序以及您希望推动的结果。这既适用于您的客户倡导者，也适用于他们推荐的朋友。每个推荐程序至少需要一个转化目标。

接下来是行动。行动与特定目标相关联。当参与者达成某个目标时，就会触发一个行动（例如发放奖励）。

奖励用于激励您的客户倡导者及其推荐的朋友参与您的推荐程序。一旦您设置好目标和行动，您就需要 [创建您的奖励](https://help.impact.com/en/support/solutions/articles/155000001413)。奖励可以自定义，并可在您所有的推荐程序中使用（全局奖励），也可以仅用于某一个程序（程序专属奖励）。

下一步是指定您的推荐落地页。落地页是被推荐的朋友在点击倡导者的分享链接时将被引导到的页面。您还需要设置您的 [程序分享选项](https://help.impact.com/en/support/solutions/articles/155000000322) 。推荐码、分享链接和消息链接是您的客户倡导者推荐朋友的主要方式。


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