> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-2-create-your-program-rules.md).

# 第 2 步：创建您的项目规则

你的程序依赖目标和行动的配对，以便恰当地奖励你的推荐参与者。这些目标和行动共同构成 [项目规则](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-rules-explained).

首先，你需要设置目标。目标是你期望的用户行为。你设置的目标将取决于你的程序以及你想推动的结果。这既适用于你的客户倡导者，也适用于他们推荐的朋友。每个推荐程序至少需要一个转化目标。

接下来是行动。行动与特定目标相关联。当参与者达成某个目标时，就会触发一个行动（例如发放奖励）。

奖励用于激励你的客户倡导者及其推荐的朋友参与你的推荐程序。一旦你设置好目标和行动，你就需要 [创建你的奖励](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/create-a-reward)。奖励可以进行自定义，并在你的所有推荐程序中提供（全局奖励），或者仅用于某一个程序（程序专属奖励）。

下一步是指定你的推荐落地页。落地页是被推荐朋友点击倡导者分享链接后会被引导到的页面。你需要设置你的 [程序分享选项](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options) 。推荐码、分享链接和消息链接是你的客户倡导者用来推荐朋友的主要方式。


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