> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Advocate 项目说明

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您可自定义、自动化的 Advocate 计划利用您现有的客户群，让他们向朋友和家人推荐您，旨在降低获取新客户的成本。通过各种奖励激励您的客户倡导者，确保与您的品牌相契合的个性化体验。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-78678113e8464c47f6f9ec3b66c037f23832ca4c%2Ffbead2ce10afcc616adfda4c82e411f1cbb16867405b2a3346ef4f2ff683a1a3.png?alt=media" alt=""><figcaption></figcaption></figure></div>

想知道 Advocate 计划能为您做些什么吗？请使用我们的 [清单第一步中的 ROI 计算器](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) 在 *Advocate 项目* 中填写一些详细信息，查看您的个性化预测。该计算器可帮助估算您可能获得的潜在预测 ROI、年度收入和年度推荐数量。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FRrt4OWaSu4wsG1PTkqAN%2FScreenshot%202026-05-25%20at%2017.52.47.png?alt=media&amp;token=d001bf4f-36b4-449d-b7fd-76d3ed815adc" alt="" width="375"><figcaption></figcaption></figure></div>

#### Advocate 福利

* 通过口碑营销提升品牌知名度。
* 提高客户参与度。
* 以更低的获客成本推动营收增长。
* 将满意的客户转化为您品牌的忠实倡导者。

#### 核心功能

* 构建并定制一个引人入胜的 [客户体验](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) 作为您的主要计划接触点。
* [奖励您的客户倡导者](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) 以折扣、积分、礼品卡、 [现金支付](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md)等等。
* 让您的客户倡导者通过以下方式分享其推荐详情： [分享链接、消息链接或专属推荐码](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [跟踪您的计划表现](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) 和 [生成报告](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* 设置 [欺诈防护](/brand/zh/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) 以检测并拒绝自我推荐尝试。

{% hint style="info" %}
**让我们开始吧！** 了解如何 [设置您的 Advocate 计划](/brand/zh/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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