> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-code-types-explained.md).

# Advocate 代码类型说明

本文解释了 Advocate 计划中使用的代码之间的差异。主要有三种代码：

* **推荐码** - 主要用作归因方式
* **优惠券代码** - 主要用作参与者和推荐奖励
* **促销代码** - 主要用于同时实现归因和奖励

{% tabs %}
{% tab title="推荐码" %}
当用户在系统中注册时，会获得一个唯一的推荐码。该代码通常采用以下形式 `FIRSTNAMELASTNAME`，例如 `JOHNDOE`。默认情况下，推荐码会显示在推荐小组件中，位于主文本正下方。

推荐码为用户参与您的推荐计划提供了一种简单方式。它们是相对简短、可读性高的代码，用户可以将其分享给亲友。人们对优惠券代码的概念很熟悉，因此在推荐计划中使用推荐码可以让这一过程更容易理解。

推荐码不会为被推荐的好友提供奖励，它们仅用于归因。了解更多关于 [Advocate Program 分享选项](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).

{% hint style="info" %}
**示例**：当被推荐的好友访问您的网站时，系统会提示他们填写表单以申请演示，并可输入他们从推荐者处获得的推荐码。
{% endhint %}

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ea88073f93a71871801c724444707842e339dd9b%2F9f5106faf1bc102a44d939296d3315878ca2300f918bb3345df1f45d9458d730.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="优惠券代码" %}
优惠码可以集成到您的程序小组件或微型网站中，用于奖励您的参与者以及他们推荐的任何朋友。

该 [燃料箱奖励](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/fuel-tank-rewards-explained.md) 该功能通过使用唯一优惠券代码简化了发放奖励的流程。您的计划参与者可以将这些代码兑换为折扣、积分和其他奖励类型。

优惠券代码可以通过您的 impact.com 账户添加、删除或管理。请查看我们的 [设置 Fuel Tank 奖励](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/set-up-a-fuel-tank-reward.md) 文章，了解如何操作。您还可以跟踪哪张优惠券已分配给哪位计划参与者，并在需要时取消其奖励。

{% hint style="info" %}
**示例**：当被推荐的好友进入您的网站并在 Friend Widget 中输入其信息后，他们会收到一张可使订单享受 20% 折扣的优惠券代码，并可在结账时使用。此优惠券代码仅属于该被推荐好友，且只能使用一次。
{% endhint %}

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3a1fe72867766b21f49b2c22657db27e3772bd37%2F6bb4d0bd0e3a1343617b2ae32e17a72edd7272cddc63e627474c468f84e77cba.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="促销代码" %}
促销代码是消费者在生成订单时用来获得某种折扣的值。它们与优惠券代码的不同之处在于，促销代码还可用于归因推荐。如果消费者在结账过程中输入了促销代码，该促销代码值可作为转化数据的一部分传递给 impact.com。之后，impact.com 可以将促销代码值作为一种方法，用于将转化事件追踪回特定的推荐者。

[推荐促销代码](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/referral-promo-codes-for-participants.md) 是在推荐流程开始时将归因和奖励合并为一步的绝佳方式。促销代码由客户推荐者提供给被推荐好友，并可提供折扣。一旦被推荐好友在结账时使用其促销代码，该代码就会归因到客户推荐者，后者随后获得奖励。

为您的推荐者设置推荐促销代码需要您在您的 [计划规则](/brand/zh/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-rules-explained.md)。它们可以设置为重复使用或一次性使用。对于一次性使用代码，一个推荐者可以被分配多个唯一代码。当某个已分配的促销代码被使用后，系统会自动给该推荐者分配另一个促销代码。

{% hint style="info" %}
**示例**：您的每位推荐者都分配有 5 个一次性使用的促销代码。当某位推荐者与朋友分享其中一个代码时，该朋友可以在结账时输入推荐促销代码，以获得购买折扣。随后，该推荐就会根据输入的促销代码归因到该推荐者。
{% endhint %}

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-320dcc46acec91f1e0f6222c11f8a2310704428e%2F01d583ad2ac6d70e4bc28d7cfa02e9cc3deb45555c26884893c5bbcfb8713c0b.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}


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