> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

# 奖励兑换说明

**有限制**：奖励兑换仅适用于某些版本的项目。 [联系支持](https://app.impact.com/support/portal.ihtml?createTicket=true&) 以升级您的倡导者计划并获得访问权限。

奖励兑换是一项功能，可让您的参与者将他们赚取的奖励单位兑换为其他奖励或其他奖励单位，例如将积分兑换成礼品卡。将更多选择整合到您的奖励计划中，正是提升参与度并建立客户忠诚度所需要的。

<div data-with-frame="true"><figure><img src="/files/9c0e98e598d9a37a630723b9d8dc4baef45fd661" alt=""><figcaption></figcaption></figure></div>

要在您的计划中使用奖励兑换，您可以设置一个或多个奖励兑换选项，并选择以下规则：

* 您的参与者可以兑换哪些奖励单位
* 他们可以换取什么
* 谁可以查看并使用该兑换选项

Full Access 和 Program Manager 团队成员可以创建奖励兑换选项并设置其规则。请参阅我们的文章，了解如何 [设置奖励兑换选项](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/set-up-reward-exchange-options.md).

#### 奖励兑换选项

您可以设置四种类型的奖励兑换选项。

| 兑换     | 对于           | 示例                                              |
| ------ | ------------ | ----------------------------------------------- |
| 一个奖励单位 | 另一个奖励单位      | 将积分兑换为美元                                        |
|        | 奖励目录中的固定价值奖励 | 将 2000 积分兑换为未来购买 25% 的折扣                        |
|        | 奖励目录中的可变价值奖励 | 通过您的 Tango Card 集成将积分兑换成礼品卡。礼品卡的价值取决于参与者兑换了多少积分 |
|        | 套装中的多个奖励之一   | 将积分兑换成不同颜色的周边礼品                                 |

#### 可用性选项

在设置奖励兑换选项时，您可以为哪些参与者可以查看并使用它设置规则。

默认情况下，任何参与者都可以查看奖励兑换选项。您可以选择对特定国家、细分群体或地区的参与者隐藏该选项，或者根据参与者默认资料中存储的信息设置自定义规则， [自定义](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/custom-and-calculated-fields/custom-fields-for-advocate-explained.md) 或 [计算字段](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/custom-and-calculated-fields/calculated-fields-explained.md).

您还可以设置规则来确定哪些参与者可以使用该兑换选项。例如，银级参与者可能会看到金级客户可享受更优惠的兑换选项，这可以激励他们提高参与度。

<div data-with-frame="true"><figure><img src="/files/fa9e89ccb11ce9c2d551220b72838fada3766245" alt=""><figcaption></figcaption></figure></div>

#### 参与者体验

参与者可从以下位置访问奖励兑换选项： [已验证访问](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/widget-types-explained.md) 程序小组件或微站点。您可以完全控制参与者看到的内容，包括用于该兑换选项的显示名称、说明和图片。

<div data-with-frame="true"><figure><img src="/files/b363a6e128734a1edb59379c0cd6148f3cd89c56" alt=""><figcaption></figcaption></figure></div>

#### W-9 税务合规

如果您的账户启用了 W-9 税务合规，则该强制规则也适用于奖励兑换选项。参与者无法兑换会使其超出该纳税年度限额的奖励。


---

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