> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/reward-exchange-explained.md).

# 奖励兑换详解

**受限**：奖励兑换仅适用于某些程序版本。 [联系支持](https://app.impact.com/support/portal.ihtml?createTicket=true&) 以升级您的倡导者计划并获得访问权限。

奖励兑换是一项功能，可让参与者将其赚取的奖励单位兑换为不同的奖励或其他奖励单位，例如将积分兑换成礼品卡。为您的奖励计划加入更多选择，或许正是提升参与度和建立客户忠诚度所需要的。

<div data-with-frame="true"><figure><img src="/files/9c0e98e598d9a37a630723b9d8dc4baef45fd661" alt=""><figcaption></figcaption></figure></div>

要在您的计划中使用奖励兑换，您可以设置一个或多个奖励兑换选项，并选择以下规则：

* 参与者可以兑换哪些奖励单位
* 他们可以换取什么
* 谁可以查看并使用该兑换选项

拥有完整访问权限和计划经理权限的团队成员可以创建奖励兑换选项并设置其规则。请参阅我们的文章，了解如何 [设置奖励兑换选项](/brand/zh/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/set-up-reward-exchange-options.md).

#### 奖励兑换选项

您可以设置四种类型的奖励兑换选项。

| 兑换     | 对于           | 示例                                              |
| ------ | ------------ | ----------------------------------------------- |
| 一种奖励单位 | 另一种奖励单位      | 将积分兑换为美元                                        |
|        | 奖励目录中的固定价值奖励 | 用 2000 积分兑换未来购物 25% 的折扣                         |
|        | 奖励目录中的可变价值奖励 | 通过您的 Tango Card 集成将积分兑换为礼品卡。礼品卡的价值取决于参与者兑换的积分数量 |
|        | 一组中的多个奖励之一   | 用积分兑换不同颜色的周边商品                                  |

#### 可用性选项

在设置奖励兑换选项时，您可以围绕哪些参与者可以查看并使用它来设置规则。

默认情况下，任何参与者都可以查看奖励兑换选项。您可以选择对特定国家、细分群体或地区的参与者隐藏该选项，或者根据参与者默认资料中存储的信息设置自定义， [自定义](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/custom-and-calculated-fields/custom-fields-for-advocate-explained.md) 或 [计算字段](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/custom-and-calculated-fields/calculated-fields-explained.md).

您还可以设置规则，决定哪些参与者可以使用该兑换选项。例如，银级参与者可能会看到金级客户可获得更优惠的兑换选项，这可能会激励他们提升参与度。

<div data-with-frame="true"><figure><img src="/files/fa9e89ccb11ce9c2d551220b72838fada3766245" alt=""><figcaption></figcaption></figure></div>

#### 参与者体验

参与者可通过以下方式访问奖励兑换选项： [已验证访问](/brand/zh/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/widget-types-explained.md) 程序小组件或微型网站。您可以完全控制参与者看到的内容，包括用于兑换选项的显示名称、说明和图片。

<div data-with-frame="true"><figure><img src="/files/b363a6e128734a1edb59379c0cd6148f3cd89c56" alt=""><figcaption></figcaption></figure></div>

#### W-9 税务合规

如果您的账户已启用 W-9 税务合规，则该限制将适用于奖励兑换选项。参与者无法兑换会使其超过该纳税年度限额的奖励。


---

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