# 第 4 步：合作伙伴参与

扩展合作伙伴在默认在线跟踪链接之外推广您的方式，方法是 [创建独特的广告](https://help.impact.com/en/support/solutions/folders/155000000338)。请务必优先考虑需要创建的 [广告类型](https://help.impact.com/en/support/solutions/articles/48001235512-introduction-to-ad-types) ，根据您的推广方式进行排序。

与合作伙伴合作的一个重要部分是 [确保您的产品目录可供使用](https://help.impact.com/en/support/solutions/articles/48001234925-add-product-catalogs-as-a-brand) 以便合作伙伴使用并在产品市场中展示您的产品。在产品市场上展示您的产品可能会带来更多的项目申请。

另一个用于合作伙伴参与的有用工具是您的 [资源](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) 页面。该页面是分享一系列 [面向合作伙伴的培训材料和教育资源](https://help.impact.com/en/support/solutions/articles/48001234894-share-resources-with-partners) 以确保他们能有效地向其受众推广您的产品或服务以产生销售的绝佳方式。您可以在初始欢迎信息和定期通讯中链接到您的资源页面。

保持合作伙伴了解促销、产品/功能发布、公司更新等信息非常重要。impact.com 的 [时事通讯](https://help.impact.com/en/support/solutions/articles/155000000173-introduction-to-newsletters) 功能是实现这一目标的最简单方法，同时还能提高合作伙伴的参与度和工作效率。以下是品牌化通讯可能的示例原型：

<div data-with-frame="true"><figure><img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-af28286ab8956d657e8ef50c9e376e6f.png" alt=""><figcaption></figcaption></figure></div>


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