# Advocate 项目说明

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您可自定义的自动化倡导者计划利用现有客户群来推荐他们的朋友和家人，目标是降低获取新客户的成本。通过各种奖励激励您的客户倡导者，确保与您的品牌相符的个性化体验。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-78678113e8464c47f6f9ec3b66c037f23832ca4c%2Ffbead2ce10afcc616adfda4c82e411f1cbb16867405b2a3346ef4f2ff683a1a3.png?alt=media" alt=""><figcaption></figcaption></figure></div>

想知道倡导者计划能为您带来什么？请使用我们的 [检查清单第一步中的投资回报率计算器](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) 的 *倡导者计划* 并填写一些详细信息以查看您的个性化预测。该计算器有助于估算您可能产生的潜在预计投资回报率、年度收入和年度推荐量。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c7d342b8006ec1967cd1b57cb64d7a53e32389a%2F4feaf8e1f107730fe019e9c5866016b26bdc51129ee26dc6cfd3a749855aa302.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### 倡导者的好处

* 通过口碑营销提升品牌知名度。
* 提升客户参与度。
* 以更低的客户获取成本推动收入增长。
* 将满意的客户转变为您品牌的忠实倡导者。

#### 主要功能

* 构建并自定义一个引人入胜的 [客户体验](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets) 作为您的主要项目接触点。
* [奖励您的客户倡导者](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/advocate-rewards/program-reward-options-explained) 以折扣、积分、礼品卡、 [现金支付](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained)，以及更多。
* 让您的客户倡导者通过 [分享链接、消息链接或唯一推荐码分享他们的推荐详情](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options).
* [跟踪您项目的表现](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained) 和 [生成报告](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report).
* 设置 [欺诈防护](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained) 以检测并拒绝自我推荐的尝试。

{% hint style="info" %}
**让我们开始吧！** 了解如何 [设置您的倡导者计划](https://help.impact.com/brand/zh/nin-xiang-liao-jie-shen-me/advocate-program/getting-started-with-advocate/configure-your-advocate-program).
{% endhint %}