# Shopify Plugin Consent Management Explained

impact.com’s [Shopify plugin](https://integrations.impact.com/impact-brand/docs/shopify) has had some behind-the-scenes improvements to how tracking and customer consent are handled. This update helps you stay compliant with evolving privacy standards, improves conversion attribution for your partners, and closes existing gaps in rewards tracking.

All you need to do to start benefiting from these enhancements is make a quick update in your Shopify settings. See the [*Take action*](#section-idm133495322065904) section below.

{% hint style="warning" %}
**Important:** If you do not update your settings as recommended, there is a chance for occasional tracking drop-off if a customer doesn’t go through a page reload before checking out.
{% endhint %}

{% hint style="info" %}
**Note:** If you’re using impact.com’s Shopify plugin, do not enable Consent Mode as the two are not yet compatible.
{% endhint %}

#### What's new

Conversion tracking now only happens when one of the following conditions is met:

* A customer gives consent to be tracked by accepting the privacy/cookie pop-up on your site.
* A customer lands on your Shopify store after opening a link from a [cashback or loyalty](https://help.impact.com/brand/what-would-you-like-to-learn-about/partnership-strategies/working-with-partners/an-impactcom-guide-to-partner-types) partner’s site.

In other words, if a customer visits your Shopify store and agrees to be tracked, any purchases or conversions they make will be tracked as expected. If the customer denies or skips consent, tracking is paused.

The exception to this pause is if the customer was referred by one of your cashback or loyalty partners, because in such a case, their consent to be tracked is already understood from their participation in the referral. To ensure that tracking continues in this scenario, the `im_rewards=1` parameter must be included in your landing page URL when customers are referred by your cashback or loyalty partners. Contact your CSM or [Support](https://app.impact.com/support/portal.ihtml) for help setting this up correctly, or see [Track Cashback & Loyalty Traffic with Shopify](https://help.impact.com/brand/what-would-you-like-to-learn-about/technical-integration-guides/track-cashback-and-loyalty-traffic-with-shopify) for more information.

#### How this benefits you

* **Better privacy compliance** — Stay compliant with ever-evolving privacy standards and respect customer consent.
* **Reliable rewards tracking** — Conversions from your loyalty/cashback partners are always captured.
* **Visibility into lost conversions** — See the effect of customers declining consent in impact.com reporting.
* **Quick to enable** — No need to re-integrate your Shopify store with impact.com. Simply follow the [steps below](#section-idm133495322065904).

#### Take action

Update your settings in 5 quick steps to reduce the potential for occasional tracking drop-off:

1. [Log in](https://www.shopify.com/login) to your Shopify account.
2. From the left menu bar, select **Online Store → Themes**.
3. Select **Customize** on your current theme.
4. In the theme editor's left menu bar, select **App embeds**.
   * Depending on your theme version, this may say **App sections** instead.
5. Locate the impact.com plugin you just installed, and ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d0b6669ae76a7bef06a8d6940d7ad5c16bb8d018%2F7cb018d4face8d7cceb880eb5086c812e764fbcfe6f2a0377f88bc7576973070.svg?alt=media) **\[Toggle On] Tracking Management**.


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