Creator FAQs for Sellers

If you run a Seller program on impact.com for Amazon or other retailers, you can use Creator features to engage influencers and scale your sales on those retailer sites.

Typically, brands on impact.com access Creator features through a dedicated Creator program, which they may run alongside other program types. However, with Seller, Creator features live inside your program so you can promote your products at retail using Creator capabilities.

Who is eligible for Creator capabilities?

Creator features are available to all Seller programs on the Essentials edition and above. Creator capabilities apply to both Amazon Seller and other Retailer Seller programs.

Which Creator features do I have access to?

The specific Creator features you have access to depend on your subscription; if the impact.com account hosting your Seller program includes Creator Premium on its edition, Premium features will be available. Otherwise, Premium features remain locked.

• Included Creator features: Available with every Seller program by default, at no extra charge.
• Creator Premium: A paid subscription that unlocks additional Creator features for your program.

How do I build Creator campaigns to drive to my store on the retailer's site?

You can build Creator campaigns from your Campaign Manager. The navigation works the same as if you were in a Creator program. For a guided walkthrough, see Configure a Creator Campaign.

Will I have access to Creator campaign reporting?

Yes. You have full visibility into the performance of Creator campaigns driving to Seller program destinations. Learn which Creator Reports are available.

Is product gifting supported for Seller programs?

Yes, manual product gifting is a standard compensation option in Creator campaigns, and is available to you by default. You'll be able to specify products from your Seller program catalog that you want creators to choose from. To learn more, see Configure Product Gifting for Your Creator Campaign.

Note: Automated product gifting relies on a Shopify integration and is not available for Seller programs.

Can my creators use Storefronts to showcase my Seller program products?

It depends on your subscription. Storefronts is a Creator Premium feature, so it's available if your impact.com account subscription includes Creator Premium.

Can I use Meta amplification to boost creator content for my Seller program?

Meta amplification is available for Amazon Seller programs, but not enabled by default.

Beta: Meta amplification is in closed beta. To join, contact your Customer Success Manager (CSM) or impact.com support.

Will my creators be able to earn stacked commissions?

Stacked commissions allow a partner to be rewarded by both the seller and the retailer for driving a single purchase. There are no platform limitations preventing stacked commissioning for Seller creators, but limitations on the side of the retailer may still exist.

For example, our current beta retailers don't yet have Creator programs connected to Seller, so any creators wanting to earn stacked commissions must be joined to the retailer's Performance program instead.

Future retailers may choose to tie Seller tracking to their Creator programs, which would make creators eligible to earn stacked commissions by being joined to their Creator program.

Stacked commissions are not supported for Amazon Seller partners or creators. For other Retailer Seller partnerships, stacked commissions are supported but can depend on the retailer's setup.

To learn more about working with creators, see Creator Program Explained.