Seller Explained for Retailers
impact.com’s Seller solution allows you to strengthen your relationships with the sellers on your platform, increase your brand visibility, and grow sales with minimal lift and cost. Working with your sellers on impact.com also unlocks future opportunities to collaborate on Product Boost or Performance campaigns for mutual growth.
What Seller offers retailers
Passive growth — Your sellers fund payouts to partners for driving increased sales on your platform. You don’t have to lay down additional marketing spend or take on extra work.
Stronger merchant relationships — You offer your sellers added value by helping them increase sales of their products.
Increased platform activity — A by-product of your sellers’ partners promoting their products is that they also drive more traffic and sales on your platform.
Ongoing collaboration — Once your sellers are on impact.com, it’s easier to work with them on other mutually-beneficial initiatives, like seller-funded Product Boost and Performance campaigns.
What's required from you
You'll simply:
Opt into the retail media solution on impact.com.
Send your sellers impact.com signup links so they can each create a dedicated Seller program for your platform.
You may also receive applications from sellers seeking to create a dedicated program with you.
Approve the Seller programs, confirming which sellers you want to share data with.
Track the performance of your sellers, gaining insight into which have the best-performing partner networks, products, and which drive the most sales and revenue on your platform.
Build on the passive benefits
Once your sellers are active on impact.com, the opportunities expand beyond just passive growth. You can merely enjoy the benefits of sellers driving traffic and sales on your platform, or you can take a more active role in growing revenue.
1. Develop a partner network
Expand your reach by discovering and engaging partners you can work with directly to drive traffic and sales to your platform. This helps diversify your revenue channels and increases the value you can offer your sellers through further collaboration opportunities.
2. Collaborate further with sellers
Work with your sellers on initiatives like seller-funded Product Boost, Creator, and Performance campaigns to maximize mutual growth.
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