> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# Step 4: Program Insights

With Amazon Seller, you can access impact.com’s standard range of performance reports in addition to Amazon Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, your [reports](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) contain raw data directly from Amazon:

* Use the [Seller - Performance by Partner](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) report to identify your top performers and get an idea of what’s working best for your program.
* Use the [Seller - Performance by Product](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) report to analyze product performance and get an idea of the conversion rate for each product.

You can [schedule reports](https://help.impact.com/en/support/solutions/articles/48001236561) to automatically deliver to team members on a regular basis.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.