# Step 4: Program Insights

With Seller, you can access impact.com’s standard range of performance reports in addition to Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, your [Seller reports](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) contain raw data directly from Amazon:

* Use the [Seller - Performance by Partner](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) report to identify your top performers and get an idea of what’s working best for your program.
* Use the [Seller - Performance by Product](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) report to analyze product performance and get an idea of the conversion rate for each product.

You can [schedule reports](https://help.impact.com/en/support/solutions/articles/48001236561) to automatically deliver to team members on a regular basis.