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Step 3: Partner Engagement
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Plan a series of persistent, value-driven outreach emails. Keep it concise and focus on the benefits of participating in your program, such as the higher payout rates, longer cookie window, and any performance bonuses.
Sweeten the deal with a sign-on bonus or a temporary rate increase to drive initial adoption. Scheduled Terms or Product Boost can help you do this.
It’s important to keep your partners in the loop regarding promotions, product/feature launches, company updates, etc. impact.com’s Newsletters feature is the easiest way to do this while also increasing partner engagement and productivity.
Use your Resources page to share training materials and educational assets that help partners market your Amazon products effectively and generate sales. Link out to your Resources page in your initial welcome message and any scheduled newsletters.
Feel free to share relevant help documentation to make sure partners understand how to promote your products and what best practices will get them the most success.
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