# Step 3: Partner Engagement

#### Plan your outreach <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

Plan a series of persistent, value-driven [outreach emails](https://help.impact.com/en/support/solutions/articles/155000003555-create-manage-email-workflows). Keep it concise and focus on the benefits of participating in your program, such as the higher payout rates, longer cookie window, and any performance bonuses.

Sweeten the deal with a sign-on bonus or a temporary rate increase to drive initial adoption. [Scheduled Terms](https://help.impact.com/en/support/solutions/articles/155000001791-set-limited-time-payouts-with-scheduled-terms) or [Product Boost](https://help.impact.com/en/support/solutions/articles/155000005745-create-a-product-boost-campaign) can help you do this.

#### Share relevant news <a href="#section-id23524846371987" id="section-id23524846371987"></a>

It’s important to keep your partners in the loop regarding promotions, product/feature launches, company updates, etc. impact.com’s [Newsletters](https://help.impact.com/en/support/solutions/articles/155000000173-introduction-to-newsletters) feature is the easiest way to do this while also increasing partner engagement and productivity.

#### Educate partners <a href="#section-id235248464024764" id="section-id235248464024764"></a>

Use your [*Resources*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) page to share [training materials and educational assets](https://help.impact.com/en/support/solutions/articles/48001234894-share-resources-with-partners) that help partners market your Amazon products effectively and generate sales. Link out to your *Resources* page in your initial welcome message and any scheduled newsletters.

Feel free to share relevant help documentation to make sure partners understand how to promote your products and what [best practices](https://help.impact.com/en/support/solutions/articles/155000005246-best-practices-for-seller-partners) will get them the most success.