> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).
# Step 3: Partner Engagement
## Plan your outreach
Plan a series of persistent, value-driven [outreach emails](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows.md). Keep it concise and focus on the benefits of participating in your program, such as the higher payout rates, longer cookie window, and any performance bonuses.
Sweeten the deal with a sign-on bonus or a temporary rate increase to drive initial adoption. [Scheduled Terms](/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms.md) or [Product Boost](/brand/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) can help you do this.
## Share relevant news
It’s important to keep your partners in the loop regarding promotions, product/feature launches, company updates, etc. impact.com’s [Newsletters](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters.md) feature is the easiest way to do this while also increasing partner engagement and productivity.
## Educate partners
Use your [*Resources*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) page to share [training materials and educational assets](/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners.md) that help partners market your Amazon products effectively and generate sales. Link out to your *Resources* page in your initial welcome message and any scheduled newsletters.
Feel free to share relevant help documentation to make sure partners understand how to promote your products and what [best practices](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) will get them the most success.
---
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