Seller - Performance by Product for Brands

The Seller - Performance by Product report shows you how well your products are doing in your Amazon Seller program, and how much revenue your products are generating by partner.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. From the Category filter next to the search bar, select the Performance filter.
3. Select Seller - Performance by Product.

   • You can also pin the report to your left menu bar by hovering over the row and selecting Pin.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select [Search].

   • Use the icons at the top-right of the page to [Pin], [Schedule], [Download] the report in PDF, Excel, or CSV format, or [Export] it via API.
   • See the references below to better understand the report.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.
Partner	Filter by the name or category of partners or creators for which you want to view data.
Product category	Limit which products you see by entering the category they fall under, e.g., Shoes.

Report data column reference

Column	Amazon Attribute	Description
Product Name	productName	The name of the product as listed in your product catalog.
Product Category	productCategory	The category under which the product falls, e.g., Shoes.
Product ASIN	productAsin	The Amazon Standard Identification Number, or the unique 10-character string Amazon uses to identify the product. There may be multiple SKUs per ASIN if the same product is on offer by different sellers.
Partners	AdGroupID	The name of the partner or creator who drove the conversion (aka, the sale).
Clicks (DPV)	attributedDetailPageViewsClicks14d	Clicks Detail Page Views (DPV) refers to the number of times customers visited the product's detail page after clicking on a partner's ad. This includes products featured in your Sponsored Display ads and products within your catalog.
Add to Cart Clicks (ATC)	attributedAddToCartClicks14d	The number of times customers added the product to their carts after clicking on a partner's ad.
Purchases	AttributedPurchases	The number of times the product was included in a purchase event. This doesn't take into account the quantity. Purchase events include product rentals and Subscribe & Save subscriptions.
Units Sold	unitsSold14d	The total quantity of this product that customers purchased on Amazon after exposure to a partner's ad. Your program could have multiple Units Sold per Purchase event.
Product Sales	attributedSales14d	The total sales amount made from customers purchasing the product on Amazon after clicking a partner's ad.