# Seller - Performance by Product for Brands

The *Seller - Performance by Product* report shows you how well your products are doing in your program, and how much revenue your products are generating by partner.

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Reports → More Reports**.
2. From the *Category* filter next to the search bar, select the **Performance** filter.
3. Select **Seller - Performance by Product**.
   * You can also pin the report to your left menu bar by hovering over the row and selecting **Pin**.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
   * Use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **\[Pin]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[Schedule]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[Download]** the report in PDF, Excel, or CSV format, or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **\[Export]** it via API.
   * See the references below to better understand the report.

<details>

<summary>Filter reference</summary>

| Filter           | Description                                                                           |
| ---------------- | ------------------------------------------------------------------------------------- |
| Date Range       | Filter data by when it was created.                                                   |
| Partner          | Filter by the name or category of partners for which you want to view data.           |
| Product category | Limit which products you see by entering the category they fall under, e.g., *Shoes*. |

</details>

<details>

<summary>Report data column reference</summary>

| Column                   | Amazon Attribute                     | Description                                                                                                                                                                                                                                                                                                                                  |
| ------------------------ | ------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Product Name             | `productName`                        | The name of the product as listed in your product catalog.                                                                                                                                                                                                                                                                                   |
| Product Category         | `productCategory`                    | The category under which the product falls, e.g., *Shoes*.                                                                                                                                                                                                                                                                                   |
| Product ASIN             | `productAsin`                        | The *Amazon Standard Identification Number*, or the unique 10-character string Amazon uses to identify the product. There may be multiple SKUs per ASIN if the same product is on offer by different sellers.                                                                                                                                |
| Partners                 | `AdGroupID`                          | The name of the partner who drove the conversion (aka, the sale).                                                                                                                                                                                                                                                                            |
| Clicks (DPV)             | `attributedDetailPageViewsClicks14d` | <p>Clicks <em>Detail Page Views (DPV)</em> refers to the number of times customers visited the product's detail page after clicking on a partner's ad.</p><p>This includes products featured in your <a href="https://advertising.amazon.com/help/GHYXY6HJRDM5VCCY"><em>Sponsored Display</em></a> ads and products within your catalog.</p> |
| Add to Cart Clicks (ATC) | `attributedAddToCartClicks14d`       | The number of times customers added the product to their carts after clicking on a partner's ad.                                                                                                                                                                                                                                             |
| Purchases                | `AttributedPurchases`                | The number of times the product was included in a purchase event. This doesn't take into account the quantity. Purchase events include product rentals and [Subscribe & Save](https://www.amazon.com/b?ie=UTF8\&node=15283820011) subscriptions.                                                                                             |
| Units Sold               | `unitsSold14d`                       | The total quantity of this product that customers purchased on Amazon after exposure to a partner's ad. Your program could have multiple *Units Sold* per *Purchase* event.                                                                                                                                                                  |
| Product Sales            | `attributedSales14d`                 | The total sales amount made from customers purchasing the product on Amazon after clicking a partner's ad.                                                                                                                                                                                                                                   |

</details>
