Seller - Performance by Partner for Brands

The Seller - Performance by Partner report shows how the partners and creators in your Amazon Seller program are performing. Use it to see who's driving the most clicks, add-to-carts, purchases, and sales, so you can identify your top performers and refine your program.

Manage the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. From the Category filter next to the search bar, select the Performance filter.
3. Select Seller - Performance by Partner.

   • You can also pin the report to your left menu bar by hovering over the row and selecting Pin.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select [Search].

   • Use the icons at the top-right of the page to [Pin], [Schedule], or [Download] the report in PDF, Excel, or CSV format.
   • See the references below to better understand the report.

Filter reference

Filter	Description
Date Range	Filter data by when it was created.
Partner	Filter by the name or category of partners or creators for which you want to view data.

Report data column reference

Column	Amazon Attribute	Description
Partner ID	adGroupId	The partner or creator's unique identifier.
Total Clicks (DPV)	attributedTotalDetailPageViewsClicks14d	Clicks Detail Page Views (DPV) refers to the number of times the partner was credited for driving customers to your product detail pages after clicking on the partner's ad. This includes products featured in your Sponsored Display ads and products within your catalog.
Total Add to Cart Clicks (ATC)	attributedTotalAddToCartClicks14d	The number of times the partner was credited for driving customers to add promoted products to their carts after clicking on the partner's ad.
Total Purchases	attributedTotalPurchases14d	The number of times a promoted product was included in a purchase event, disregarding unit quantity. Purchase events include product rentals and Subscribe & Save subscriptions.
Total Units Sold	totalUnitsSold14d	The total quantity of promoted products that were purchased by customers on Amazon after exposure to the partner's ad. An Amazon Seller program can have multiple units sold in a single purchase event.
Total Product Sales	totalAttributedSales14d	The total sales amount of promoted products that were purchased by customers on Amazon after clicking the partner's ad.
Click throughs	Click-throughs	The number of times customers clicked on the partner's ad and got directed to a destination outside of the ad (e.g., your product detail page or landing page).