# Amazon Seller Reporting Explained for Brands

As a Seller, you can access impact.com’s standard range of performance reports in addition to Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, your Seller reports contain raw data directly from Amazon.

#### What’s different with Seller reports

When viewing Seller reports, keep the following considerations in mind:

* Click traffic will only display after the first 10 clicks are recorded.
* Conversions will only display after the first sale.
* There may be a delay of up to 2 days before conversion and traffic data appear.
* Conversion data is aggregated by day, then by product, then by partner.
* There may be a discrepancy in click count when comparing with [standard reports](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/more-reports-screen), because standard reports use impact.com's tracking while Seller reports rely on Amazon’s click data.

{% hint style="info" %}
**Note:** Since data about the customer’s *click path* cannot be tracked in Seller programs, any reports requiring this data will be blank (e.g., [Optimize reports](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports)).
{% endhint %}

#### Access your seller reports

1. From the left navigation menu, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Reports → More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.

   * You should see the following reports:

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-74e8ed987c096fd7ff436095573b68b3c88d5392%2F9d7ae36809c9c77e7455de83d11176b5752799884a7d86ffc860a8c3005d5cf6.png?alt=media" alt=""><figcaption></figcaption></figure></div>

   | Report                                                                                                                                                                                                               | Description                                                                                                                                                                                    |
   | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
   | [Seller — Performance by Partner](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands) | This report shows you basic performance metrics for your Seller program, aggregated by partner. Metrics include clicks, product detail page views, add-to-carts, product purchases, and sales. |
   | [Seller — Performance by Product](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands) | This report shows you your product performance and gives detailed data on impressions, clicks, product sales, and conversion rates per product.                                                |

   * To pin your Seller reports to your left navigation menu for quick access, hover over the row and select **Pin**.
   * Once you open a report, you can use the icons in the upper-right to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **\[Unpin]** the report, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[Schedule]** it to be delivered on a specific cadence, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[Download]** it in PDF, Excel, or CSV format, or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **\[Export]** it via API.