# Amazon Seller Reporting Explained for Brands
As a seller, you can access impact.com’s standard range of performance reports in addition to Amazon Seller-specific reports. Unlike the performance reports that contain aggregated metrics and insights, these reports contain raw data directly from Amazon.
## What’s different with Amazon Seller reports
When viewing Amazon Seller reports, keep the following considerations in mind:
* Click traffic will only display after the first 10 clicks are recorded.
* Conversions will only display after the first sale.
* There may be a delay of up to 2 days before conversion and traffic data appear.
* Conversion data is aggregated by day, then by product, then by partner.
* There may be a discrepancy in click count when comparing with [standard reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/more-reports-screen.md), because standard reports use impact.com's tracking while Amazon Seller reports rely on Amazon’s click data.
{% hint style="info" %}
**Note:** Since data about the customer’s *click path* cannot be tracked in Amazon Seller programs, any reports requiring this data will be blank (e.g., [Optimize reports](/brand/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports.md)).
{% endhint %}
## Access your reports
1. From the left navigation menu, select  **\[Engage] → Reports → More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
* You should see the following reports:
| Report | Description |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Seller — Performance by Partner](/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md) | This report shows you basic performance metrics for your Seller program, aggregated by partner. Metrics include clicks, product detail page views, add-to-carts, product purchases, and sales. |
| [Seller — Performance by Product](/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands.md) | This report shows you your product performance and gives detailed data on impressions, clicks, product sales, and conversion rates per product. |
* To pin your Seller reports to your left navigation menu for quick access, hover over the row and select **Pin**.
* Once you open a report, you can use the icons in the upper-right to  **\[Unpin]** the report,  **\[Schedule]** it to be delivered on a specific cadence,  **\[Download]** it in PDF, Excel, or CSV format, or  **\[Export]** it via API.
---
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