Enable Comparison Shopping Service (CSS) Partner Tracking

Landing-page URL click tracking lets your partners append impact.com URL parameters to your landing page URL, allowing click tracking without redirecting through impact.com first. This is especially useful when partner placements restrict or bypass traditional tracking-link redirects, for example comparison shopping partners who promote products in search results and need to send shoppers directly to your landing page.

Enable tracking settings

To use landing-page URL click tracking:

1. From the top navigation bar, select [User profile] → Settings.
2. On the right, under Tracking, select General.
3. Under Attribution, enable Accept impact.com click parameters on landing pages.
4. Select Save.

Requirements

• Your landing page must have a compatible landing-page integration, such as the UTT tracking, PageLoad API, or a compatible e-commerce integration.
• See Tracking Best Practices for more information.

Partner setup

You need to let your partners know if any additional analytics parameters need to be added to the landing pages. Learn more about the partner setup in Google Ads & impact.com - CSS Partner Tracking.

Note: Existing default direct link tracking, when active, will continue to take precedence over landing page click tracking.