Accept Clicks on Landing Pages

Landing-page URL click tracking lets your partners append impact.com URL parameters to your landing page URL, allowing click tracking without redirecting through impact.com first. This is especially useful when partner placements restrict or bypass traditional tracking-link redirects, for example comparison shopping partners who promote products in search results and need to send shoppers directly to your landing page.

Enable tracking settings

To use landing-page URL click tracking:

1. From the top navigation bar, select [User profile] → Settings.
2. On the right, under Tracking, select General.
3. Under Attribution, enable Accept impact.com click parameters on landing pages.
4. Select Save.

Requirements

Your landing page must have a compatible landing-page integration, such as the Universal Tracking Tag, PageLoad API, or a compatible e-commerce integration. See Tracking Best Practices for more information.

Partner setup

• The partner must include the impact.com partner ID parameter irmp on the landing-page URL.
• We recommend that partners include the desired ad ID under the irad parameter. If irad is not included, the default program tracking link ID will be used.
• Any additional supported URL parameters, such as sub IDs or campaign metadata, are preserved with the click when supported by the integration.
• You should let partners know if they should add any additional analytical parameters to the landing page URLS, for example utm_medium=CSS.
• See the list of Direct Tracking Parameters for more information.

Note: Existing default direct link tracking, when active, will continue to take precedence over landing page click tracking.