> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/mobile-tracking-using-mmps-explained.md). # Mobile Tracking Using MMPs Explained A Mobile Measurement Partner (MMP) is a 3rd-party tool that helps a brand better understand how their mobile app marketing program is doing performance-wise. If you use an MMP and want to drive in-app conversions, you can integrate your MMP with impact.com to track, report, and pay out for mobile app events in one convenient place. #### How does MMP tracking work? An MMP tracks, attributes, and organizes data from various channels. When a customer follows a link on one of these channels, the link is redirected through the MMP, which stores data about the click. If the customer later completes a conversion, like installing the brand's mobile app, the MMP matches that conversion data with the initial click and attributes the credit to its correct source so that the brand can make strategic budgeting decisions in future. When integrating your MMP with impact.com, you can pass certain tracking parameters to your impact.com account, including the `ClickId`. This allows you to combine your MMP's capabilities with impact.com's reporting, financial, and extended tracking functionalities. #### Prerequisites * You are using an [impact.com-supported MMP](#which-mmp-integrations-are-supported). * Your MMP has all the required parameters you're using or expect to use to pay your partners. #### Which MMP integrations are supported? * [Adjust](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/mmp-mobile-measurement/integrate-with-adjust) * [AppsFlyer](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/mmp-mobile-measurement/integrate-with-appsflyer) * [Branch](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/mmp-mobile-measurement/integrate-with-branch) * [Segment](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/cdp-customer-data-platform/integrate-with-segment) * Kochava (To learn more, [contact support](https://app.impact.com/support/portal.ihtml).) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/mobile-tracking-using-mmps-explained.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.