> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md).

# Credit Policies Overview

**Take the PXA Course**

<a href="https://pxa.impact.com/student/activity/1099652?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=fund-lp-150&#x26;utm_campaign=help-center" class="button primary">Contract and Pay (Fundamental level)</a><a href="https://pxa.impact.com/student/activity/1117596?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-350&#x26;utm_campaign=help-center" class="button primary">Contract and Pay (Expert Level)</a>

Credit policies determine which partner gets credit for a conversion when more than 1 appears in a customer's conversion path. Each [event type](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) in your program uses 1 of 3 credit policies to set its attribution logic.

By default, impact.com attributes conversions on a last-click basis, but you can apply a different credit policy to reflect how you want to reward partners across the customer journey.

| Credit policy                                                                                                                                | How it works                                                                                                                                                                                                                                                                    | Best for                                                                                                                                                                                                                   |
| -------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Last Click](/brand/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md)     | The partner that drove the last click in the conversion path will receive 100% of the credit.                                                                                                                                                                                   | Rewarding the partner who closed the sale. This is the **recommended** credit policy.                                                                                                                                      |
| [First Click](/brand/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/first-click-credit-policy-explained.md)   | <p>The partner that drove the first click in the conversion path will receive 100% of the credit, and usually all of the payout for the conversion.</p><p>This credit policy is only available to specific impact.com editions.</p>                                             | Rewarding the partner who introduced the customer to the product. This policy is **not recommended** for most implementations.                                                                                             |
| [Last to Cart](/brand/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md) | <p>The partner that drove the customer to add the final item to their cart before checking out will almost always receive 100% of the credit, and usually all of the payout for the conversion.</p><p>This credit policy is only available to specific impact.com editions.</p> | When the add-to-cart moment better reflects partner influence you're aiming for than the final checkout. Whether it's recommended for your program is **circumstantial** and should be discussed with an impact.com agent. |

{% hint style="warning" %}
**Do not edit your crediting logic on your own:** Changing a credit policy means you'll need to update an event type, which should only be done by an impact.com agent. Talk with your CSM (or [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true\&accountType=PARTNER)) about making any credit policy changes.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
