Credit Policies Overview

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Credit policies determine which partner gets credit for a conversion when more than 1 appears in a customer's conversion path. Each event type in your program uses 1 of 3 credit policies to set its attribution logic.

By default, impact.com attributes conversions on a last-click basis, but you can apply a different credit policy to reflect how you want to reward partners across the customer journey.

Credit policy	How it works	Best for
Last Click	The partner that drove the last click in the conversion path will receive 100% of the credit.	Rewarding the partner who closed the sale. This is the recommended credit policy.
First Click	The partner that drove the first click in the conversion path will receive 100% of the credit, and usually all of the payout for the conversion. This credit policy is only available to specific impact.com editions.	Rewarding the partner who introduced the customer to the product. This policy is not recommended for most implementations.
Last to Cart	The partner that drove the customer to add the final item to their cart before checking out will almost always receive 100% of the credit, and usually all of the payout for the conversion. This credit policy is only available to specific impact.com editions.	When the add-to-cart moment better reflects partner influence you're aiming for than the final checkout. Whether it's recommended for your program is circumstantial and should be discussed with an impact.com agent.

Do not edit your crediting logic on your own: Changing a credit policy means you'll need to update an event type, which should only be done by an impact.com agent. Talk with your CSM (or contact support) about making any credit policy changes.