Recruitment Workflows Explained

impact.com’s Recruitment Workflows are configured when you sign up for a new program and automate partner application processing by evaluating partner applications, accepting those that fit with the brand's preferences, and allowing them to start promoting you instantly.

Note: Recruitment Workflows was previously called Recruitment Agent. It is a rules-based feature and is separate from the AI-powered Recruitment Agent. Workflows and partner groups created by this feature may still display the label "Recruitment Agent" in your account.

Find your Recruitment Workflows

1. From the left navigation menu, select [Engage] → Partners → Automation → Workflows.
2. Select the Application tab.

Recruitment Workflows benefits

• Access Top-tier curated partner lists: Recruitment Workflows identify productive, exclusively vetted partners. They organize them into curated lists by product and promotion channel and recommend them based on Google Merchant product sales data.
• Customized auto-approval rules: Recruiting conditions are tailored to your preferences and marketplace profile configuration.
• Capture interest when it’s highest: Delays in approval can cause partners to lose interest or pivot elsewhere. Auto-approval lets them act while your brand is top of mind.
• Stand out to partners: If you keep Recruitment Workflows enabled, you get featured and highlighted on the partner's dashboard and marketplace.

Recruitment Workflows best practices

• Review partners when they become click-active. You can review new click-active partners in two ways:

  • Partner Productivity Report: Refer to Partner Name and First Click Date to see when the first click was driven by a partner since joining your program.
  • Processed partner applications: All the partners processed by Recruitment Workflows will be filtered separately.
• Reach out to your newly added click-active partners to engage with new partners as they join your program to facilitate their successful next steps.
• If you see accepted partners in your program that aren’t a good fit, expire their contracts.

Brand safety

The following partners won’t be added to your program by Recruitment Workflows:

• Partners on your blocklist.
• Former partners with expired contracts, whether:

  • You expired the contract
  • The contract is deprecated
  • The contract is suspended
• Partners flagged for fraudulent behaviour.

Recruitment Workflows growth strategies

Recruitment Workflows are configured to assist in processing partners that best align with your defined growth strategy. You can choose any of the following strategies:

Accelerated Strategy

This strategy is ideal for brands looking to scale quickly and prioritizes volume over brand alignment. Partners are not guaranteed to be marketplace verified, and the goal of this strategy is to scale fast and get as many partners contracted as possible.

Performance/Seller

• Recruitment Workflows auto-approve partners if their country matches any of your brand’s service areas.

Creator

• Recruitment Workflows auto-approve creators when their country matches any of your brand’s service areas.

Balanced Strategy (Recommended)

This strategy is ideal for brands wanting to grow while keeping an eye on brand alignment, requiring partners to be marketplace verified.

Performance/Seller

• Recruitment Workflows auto-approve verified partners whose country matches any of your service areas and whose business model matches your preferred business models.
• Recruitment Workflows auto-approve verified partners from partner collections:

  • Whose country matches any of your service areas
  • Whose business model matches any of your preferred business models

Creator

• Recruitment Workflows auto-approve verified creators whose country matches any of your service areas.
• Recruitment Workflows auto-approve verified creators from partner collections:

  • Whose country matches any of your service areas
  • Whose business model matches the Creator business model

For brands with US and non-US service areas: If you have service areas spanning US and non-US countries, you’ll see partner collections tailored to the service area indicated in your program, as collections are provided for both US and non-US regions. US-based partner collections are organized into different categories, while non-US partner collections are not categorized.

Curated Strategy

This strategy is ideal for brands wanting more control over which partners join their program. It’s highly selective, accepting only high-potential, verified partners who align with your brand and have been expertly vetted by our internal teams and are placed into partner collections.

Performance/Seller

• Recruitment Workflows auto-approve verified partners if they are in a partner collection matching your brand’s categories, their country matches your service areas, and their business model matches your preferred models.

Creator

• Recruitment Workflows auto-approve verified creators if they are in a curated creator collection, they have a creator business model, and their country matches your brand’s service areas.

Review your Recruitment Workflows configuration

You are unable to opt out of the Recruitment Workflows configuration when signing up for a new program. However, if you prefer more manual control over partners' application reviews, you can follow these steps:

1. Select the Curated strategy as this strategy auto-approves the fewest partners, focusing only on high-quality, high-earning, vetted partners.
2. After completing the checklist, modify the partner processing conditions to review, edit, pause, or delete the workflows.