Condition components
| Condition component | Description |
| ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Audience Age | Set the workflow rule to accept or reject the partner based on their audience age.
You can choose the social media property and specify the age range to look for.
|
| Audience Gender | Set the workflow rule to accept or reject the partner based on their audience gender.
If you wish to work with a particular gender through a particular social media platform, use this rule.
|
| Audience Location | Set the workflow rule to accept or reject the partner based on their audience location.
This is particularly helpful when you're running campaigns through particular social media properties that are location-specific or -restricted.
|
| Business Model | The way in which partners market your content to their audience. |
| Follower/Subscriber Count | You can set a condition to accept or reject partners based on their audience size.
Set the type of social media property and then add a rule to accept or reject based on whether their follower/subscriber count is bigger or smaller than a set number.
|
| Groups | Limit which partner groups the workflow applies to:
• All of: The partner must be part of all the groups you chose to be processed by the workflow.
• Any of: The partner has to belong to at least 1 of your selected groups.
• None of: The workflow only applies to partners who aren't part of the chosen group(s).
The Group condition is useful if you want invited prospects to be automatically accepted when they join your program. You won’t need to check their applications on the Pending Application screen, and they’ll stay in the same assigned group after becoming partners.
|
| Marketplace Verified | Set your workflow rule to only accept verified partners. |
| Media Property | What media properties a partner owns.
Some partners define their media properties differently from how impact.com defines them. For example, what impact.com defines as a social media profile (e.g., a Facebook page) could be listed as a website by an Influencer partner on their profile.
|
| Partner Collection | To which e-commerce or channel category partner belongs, e.g., TikTok Trendsetters, Health & Beauty Experts, DIY & Hardware Pros, Top YouTube Channels, and more. These curated lists of high-potential partners are grouped by impact.com based on their strongest category.
Select Preview to view the collection in the Discover Marketplace with the Partner Collection e-tag applied to see who forms part of the collection.
|
| Partner Country | The country in which the partner is located. |
| Partner Size | How big the partner is or how broad their reach is. Learn more about Partner Sizes.
Use the has any of these qualifier when adding this condition to a Workflow since impact.com doesn't typically calculate Partner Size until after a partner has joined the platform. Also, any Workflows you create that include Partner Size as a condition will not process any applications to your program where the partner's Partner Size has yet to be calculated, regardless of how many other conditions in the Workflow the partner does match.
|
| Partner State | In which U.S. state the partner is located. You can also select **Americas Forces**, **Pacific Forces**, **Europe, Middle East, Canada, Africa and Canada Forces**, and **Other**. |
When first adopting Workflows, you should double-check the outcomes of the Workflow to ensure the Workflow is processing applications how you want it to. You should also make sure your conditions and rules don’t contradict one another, e.g., setting the media partner property as *Facebook* but making one of the social conditions that the audience is on *Instagram*.
#### Build a workflow using a template
An application workflow template includes pre-configured segments, making it easy to auto-accept or auto-reject partner applications based on these configurations.
1. From the left navigation menu, select  **\[Engage]** → **Partners → Automation →** [**Workflows**](https://app.impact.com/secure/advertiser/fr/ps-bar-ui.ihtml).
2. From the *Workflows* screen, select **Create Workflow**.
3. In the *Recruit prospects and manage applications* templates section, select a template with a green box from which you want to build a workflow.
1. Refer to [*Recruit prospects and manage applications templates*](#recruit-prospects-and-manage-applications-templates) for more information.
4. Select **Create**.
Recruit prospects and manage applications templates
| Available template | Description |
| ------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Automate prospect invites
(Performance & Creator)
| Send an email invite when you add a partner to Prospects, follow up 7 and 14 days after inviting, and auto-accept them when they sign up. |
| Unlock the power of top creators
(Creator only)
| This template automatically approves top creators with a large audience base.
Below the Conditions section of the template, specify the Partner Country and Audience Location to be approved.
|
| Reject non-qualifying partners
(Performance & Creator)
| This template automatically rejects applications from Extra Small, Small, and Medium partners outside your service areas.
Below the Conditions section of the template, specify your active operating countries; the workflow will automatically reject partners from all other locations.
|
#### Run Workflows
The **Run Workflows** button allows you to process applications periodically to help reduce your application backlog. This may take some time if you need to process a lot of applications.
1. From the left navigation, select  **\[Engage]** → **Partners →** [**Applications**](https://app.impact.com/secure/advertiser/engage/contracts/activity/adv-manage-pending-public-ios-v2-flow.ihtml).
2. Select **Run Workflows**.
* Once selected, the button will grey out, and you should see a pop-up message to inform you that the workflows are running processing applications for you.
#### Edit, activate, duplicate, or delete a Workflow
1. From the left navigation menu, select  **\[Engage]** → **Partners** → **Automation** → [**Workflows**](https://app.impact.com/secure/advertiser/fr/ps-bar-ui.ihtml).
2. Select the **Application** tab.
3. Hover over the Workflow, then select **Edit**.
* Select  **\[More]** to **Activate/Deactivate**, **Duplicate**, or **Delete** the workflow.
#### View partner applications that were processed by Workflows
1. From the left navigation, select  **\[Engage]** → **Partners** → [**Applications**](https://app.impact.com/secure/advertiser/engage/contracts/activity/adv-manage-pending-public-ios-v2-flow.ihtml).
2. Select the **Processed** tab.
3. Select **Processed By** filter → **Workflows**.
---
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