Review Newsletter Engagement Performance

From this screen, you can view statistics on your sent newsletter. This data can help you evaluate the performance of the newsletter and its engagement with recipients. You can only view reports if the newsletter is in a sent or failed to send status.

View newsletter statistics

1. From the left navigation bar, select [Engage] → Partners → Automation → Newsletters.
2. Hover your cursor over a newsletter.
3. Select View Report.

The report shows the newsletter's name, its subject line, and its status. It opens on the Partners tab. Select Contacts to see individual recipients.

Both tabs have a search box for a partner name, partner ID, or email address, along with Clear All to reset the search and any filters, Sort Order to reorder the table, and the column icon to choose which columns appear. The Contacts tab adds a Status filter; the Partners tab has none. Select Newsletters in the breadcrumb to return to the newsletter list.

Review partner results

The Partners tab shows one row for each partner the newsletter targeted. Select + [Expand] on a row to expand that partner and see its individual contacts, each with its own status.

Metric	What it counts
Estimated Partners	Partners the newsletter targeted.
Processed Partners	Partners impact.com processed the newsletter for.
Delivered	Partners that received the newsletter, with the delivery rate.
Opened	Partners that opened the newsletter.
Clicked	Partners that selected a link.
Unsubscribed	Partners that unsubscribed.
Bounced	Partners whose email address returned the newsletter.
Errors	Partners the newsletter could not reach.

Partners tab columns

Column	Description
Partner	The partner's name.
Stage	How far the newsletter progressed for that partner.
Processed	Contacts impact.com processed for the partner.
Delivered	Contacts that received the newsletter.
Opened	Contacts that opened the newsletter.
Clicked	Contacts that selected a link.
Unsubscribed	Contacts that unsubscribed.
Bounced	Contacts whose email address returned the newsletter.
Errors	Contacts the newsletter could not reach.

Review contact results

The Contacts tab shows one row for each contact the newsletter was sent to, and the partner each contact belongs to.

Metric	What it counts
Processed Contacts	Contacts impact.com processed the newsletter for.
Delivered	Contacts that received the newsletter, with the delivery rate.
Opened	Contacts that opened the newsletter.
Clicked	Contacts that selected a link.
Unsubscribed	Contacts that unsubscribed.
Bounced	Contacts whose email address returned the newsletter.
Errors	Contacts the newsletter could not reach.

Contacts tab columns

Column	Description
Email	The contact's email address.
First Name	The contact's first name.
Last Name	The contact's last name.
Contact Type	How impact.com uses the contact.
Partner	The partner the contact belongs to.
Status	The contact's delivery status, with a timestamp beneath.

Status filter

Select Status to filter the table by one or more delivery statuses. These describe what happened to each contact's email, not how far the newsletter progressed. For newsletter stages, see Manage Newsletters as a Brand.

Delivered, Sent, Opened, Clicked, Bounced, Unsubscribed, Failed, Dropped, Spam Report, No Contacts, Out of Network, Blocked by Partner, No Email, and Invalid Email.

Related articles

To see a newsletter's processing history, select Events Log at the top right of the report. See Open the Events Log.

To find a newsletter or check what actions each one offers, see Manage Newsletters as a Brand.