# Receive Leads from Your Partners

One of the best ways to find the right partners to partner with is by receiving leads from existing ones. By integrating your third-party CRM system lead forms into your partners’ Dashboards, you can leverage your existing partnerships in impact.com to generate leads.

#### Serve a third-party lead form to your partners

1. From the left navigation menu, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Content → Widgets**.
2. In the top-right corner, select **Create Widget → Lead Form**.
3. Enter the **Name** of the lead form.
4. Optionally, enter a **Description** for the lead form.
5. Select the **Source** of your third-party lead form.
   * Select ![](/files/euLscWwm8UMCxhYcoHCx) **\[Radio Button]** **URL** and enter the lead form URL. Partners who use the lead form with a URL source will be automatically attributed with the lead.
   * Alternatively, select ![](/files/euLscWwm8UMCxhYcoHCx) **\[Radio Button]** **Embed Code** and enter the embed code into the field provided.
     * If you select **Embed Code** as your lead form source, you must add the partner ID token `irpid={irpid}` in your embed code to track and attribute leads to partners. If you select **URL** as your lead form source, the token is automatically appended as a query parameter, so leads will automatically be attributed to partners who submit them.
   * See examples of a source *URL* and *Embed Code* below.

     **Example Source URL:**

     `https://share.hsforms.com/1234_0AbCDE1FgHIjKLmnop2q`

     **Example Source Embed Code:**

     ```programlisting
     <script charset="utf-8" type="text/javascript" 
     src="//js.hsforms.net/forms/shell.js"></script> 
     <script> 
     irpid={irpid}; 
     </script> 
     <script> 
     hbspt.forms.create({ 
     region: "sa1", 
     portalId: "12345678", 
     formId: "e0e27fd0-8a84-446d-92b4-952450e76a6a" 
     }); 
     </script>
     ```
6. Optionally, ![](/files/OoA2qxPalfCYKZvmxuU6) **\[Toggle on]** **Restrict Partner Access** to set which partners can use this lead form. You can restrict the lead form to specific *Partners* or *Partner Groups*.
7. Optionally, add **Labels** to your lead form.
8. Set the **Language** of the lead form.
9. Select **Save**.
   * Optionally, select **Preview** for a preliminary display of the lead form.

Once you’ve created the lead form widget, it will become available to partners who are partnered with you as a widget on their dashboard.

{% hint style="success" %}
**Note:** Refer to the [HubSpot integration](https://integrations.impact.com/impact-brand/docs/integrate-with-hubspot) to track lead form submissions and monitor changes in status for contacts and deals (such as a lead turning into a sale) in impact.com.
{% endhint %}


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