Review Email Workflow Performance & Engagement

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From the Workflows screen, you can view statistics on each email workflow that's been run. This data can help you evaluate the performance of the workflow and its engagement with recipients. You can only view reports if the workflow has been processed at least once.

View the performance and engagement for sent emails

1. From the left navigation menu, select [Engage] → Partners → Automation → Workflows.
2. Select the Email tab.
3. Hover your cursor over the workflow for which you want to view performance, then select View Report.
4. Make sure the Sent Emails tab is selected

   • For more information about the status filters on this page, see the Status filter reference below.
   • For more information about the columns on this page, see the Columns reference below.

Status filter reference

Select one or more of the statuses to filter your results by that status. The selected statuses are highlighted in blue. By default, you will see all Sent emails.

Filter	Description
Sent	The number of emails sent by the workflow.
Opened	The number of emails that were opened by recipients.
Not Opened	The number of emails that were not opened by recipients.
Clicked	The number of times the email had a recipient click on an element in the email.
Not Clicked	The number of times the email never had a recipient click on an element in the email.
Bounced	The number of times the email failed to reach the recipient, e.g., the recipient's email address is wrong or invalid.

Columns reference

You can also view the data listed for each recipient to whom you sent the newsletter. If you select a specific partner, you can view the partner's profile from the slideout.

Column	Description
Email	The email address of the recipient.
Partner Name	The partner name associated with the email.
Partner ID	The partner's unique identifier.
Contact Name	The contact person associated with the partner account.
Sent	The date and time the email was sent to the recipient.
Last Opened	The date and time the email was last opened by the recipient.
Last Clicked	The date and time the recipient last clicked on an element in the email
Bounced	If applicable, this column displays the reason why the email bounced.

Bounce reasons

Bounce reason	Description
BOUNCED	Unable to deliver the email.
DNS_ERROR	There seems to be a problem with the recipient's email address domain.
INVALID_ADDRESS	The email address appears to be invalid.
MAILBOX_FULL	The recipient's mailbox is full.
MAILBOX_UNAVAILABLE	The recipient's mailbox was not reachable.
MESSAGE_REJECTED	The email was rejected by the recipient's server.
PROTOCOL_ERROR	An error occurred with the recipient's server while delivering the email.
SPAM_REPORTED	The email was flagged as spam by the recipient's server.

View the issue log for failed emails

1. Hover your cursor over the workflow for which you want to view performance, then select View Report.
2. Select the Issue Log tab

   • For more information about the columns on this page, see the Columns reference below.

Columns reference

You can view the data listed for each recipient of the failed email. If you select a specific partner, you can view the partner's profile from the slideout.

Column	Description
Email	The email address of the recipient.
Partner Name	The partner name associated with the email.
Partner ID	The partner's unique identifier.
Contact Name	The contact person associated with the partner account.
Error Code	The error code associated with the failed email.
Error Message	The reason why the email bounced.
Date	The date on which the email bounced.