# Create a Web Monitoring Policy

Web Monitoring helps your brand track where you're being promoted and identifies risks, like brand safety issues or unapproved terms that could harm your reputation or cause compliance violations. impact.com monitors partners' websites, analyzes the data for risks, and lets you review placements for potential brand safety and compliance issues.

#### Create a web monitoring policy

![](/files/Prri0mRDDIOXEdQDIcZa) This feature is only accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access!

1. From the left navigation bar, select ![](/files/R8AxmtABBX7EqHjIMAwy) **\[Protect] → Monitoring → Policies**.
2. In the upper-right corner, select **Create Policy**.
3. Select **Web Monitoring**, then select 1 scenario to guide the policy:

   | Scenario         | Description                                                                                          |
   | ---------------- | ---------------------------------------------------------------------------------------------------- |
   | Unapproved Terms | Monitor your partners' posts to ensure that their content aligns with your policies.                 |
   | Brand Safety     | Monitor your partners' websites for unwanted categories of content to protect your brand reputation. |
   | Broken Links     | Monitor the links leading to your websites that partners use to ensure they are promotable.          |
4. Select **Get Started**.
5. Complete the following sections:

{% tabs %}
{% tab title="Details" %}

1. Enter a policy **Name**.
2. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/vjGUMM4HS9yiHBhlMIF0" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Content" %}

1. Enter the keywords, brand mentions, product names, or hashtags associated with your brand that you want to monitor.
2. To find and monitor partner content that contains your tracking links, select ![](/files/pJsLBrBDVoHbzf2iiL1a) **\[Unchecked box]** **Use tracking links**.
3. Choose a ![](/files/euLscWwm8UMCxhYcoHCx) **\[Radio Button]** to **Monitor all eligible partners** or **Select partner groups**.
   * If you selected **Select specific partner groups**, choose groups from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]**.
4. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/gcANZiQeajjB22ldDgRp" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Scenario: Unapproved Terms" %}

1. Enter any terms or hashtags you don't want associated with your brand, such as competitor brand mentions.
2. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/KJa2j0vi3bGVHUKdAAB6" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Scenario: Brand Safety" %}

1. Choose categories of content you don't want associated with your brand, such as profanity or drugs.
2. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/SuhS9dI3pHiJvRMygIu5" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Scenario: Broken Links" %}

1. Choose which link verification option you want, or select both options to monitor for link expiry and incorrect landing pages.
2. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/CHeMeon2YmugGsWH0Oiq" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Automations" %}
Automated violation management saves time by creating and resolving violations for flagged creator pages based on selected scenarios. If issues are resolved within 7 days, the violation closes automatically; otherwise, reminder emails with response details are sent 24 and 8 hours before the deadline.

1. Choose an **Automate violation management** option, by selecting the ![](/files/pJsLBrBDVoHbzf2iiL1a) **\[Unchecked boxes]**.

   | Automation Option                                                   | Description                                                                                                                                                                                                                      |
   | ------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
   | Create a violation if we find the following issues in creator pages | <p>impact.com automatically creates violations when issues are found on creator pages.</p><p>Select the <img src="/files/jA6jLZ1RleK5VI2zmvap" alt=""> <strong>\[Drop-down menu]</strong> and to apply the unapproved terms.</p> |
   | Close violations if all issues have been resolved within 7 days     | impact.com automatically closes violations once all issues are resolved within 7 days.                                                                                                                                           |
   | Send partners who have not resolved violations reminder emails      | Reminder emails are sent 24 and 8 hours before the violation due date to prompt action.                                                                                                                                          |
   | Archive all results older than 30 days                              | Creator pages with no flags in the last 30 days are automatically archived.                                                                                                                                                      |
2. Select **Next**.

   <div data-with-frame="true"><figure><img src="/files/H0K7o4xo9zyUwEbnZFDX" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Summary" %}

1. Review the summary of your policy.
   * If you want to edit the policy, select **Previous** to navigate back to the section you wish to edit.
2. Select **Save**.

   <div data-with-frame="true"><figure><img src="/files/58NOaAfQQUxRGHBtv7eZ" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}
{% endtabs %}


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