Review Paid Search Monitoring Results

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Paid Search Monitoring is a report that provides insight into data crawled on all the search engines, locations, languages, and trademarks you specify. Partners found bidding on these trademarks are aggregated within impact.com for you to analyze. The default view on the Monitoring screen displays all new ads from your contracted partners that contravene your paid search policy. You can use the filters to show older results and results from partners that are not joined to your program.

You can review paid search monitoring results and action them by either marking the results as approved/ignore or creating a violation to request the partner deal with the ad that contravenes your paid search monitoring policy.

Update a result's status

You can change the status of a flagged ad in order to process it. You can choose between approving the monitored ad, setting it as new, or archiving it.

1. From the left navigation menu, select [Protect] → Monitoring → Paid Search.
2. Here you can filter to the type of ads you want to sort through. See the reference below for more information on the various filtering options.
3. Once your list of potential ad violations has populated, select [Checked box] the relevant options you want to change the status for, then select Change Status.
4. Once you select a status, you will see the update in the status column for each of the ads you selected. View the Status reference table below for more information on what each status means.

Status reference

Status	Description
Set to New	Marks the paid search ad as New. Ads in New status are displayed on the default view on the Search Monitoring screen if it's linked to a partner.
Archive	Marks the paid search ads as Archived. This hides these paid search ads from the default view on the Search Monitoring screen.
Ignore List	Marks the paid search ad as Ignored. This option is best if you want to approve ads flagged as potential trademark violations. This option hides the selected paid search ads from the default view on the Search Monitoring screen. Any of these specific paid search ads seen in future are marked as this status and do not show on the screen unless the user changes their status to either Archived or New.
Ignore List Domains	Marks all paid search ads linked to the partner's domain as Domain Ignored. This option is best if you want to approve all potential trademark violations for a specific domain. This option will hide paid search ads from the default view on the Search Monitoring screen. Any of these specific paid search ads seen in future linked to the ignored domain, will be marked as Domain Ignored and will not show on the Search Monitoring screen unless the user changes their status to either Archived or New.
Remove Domain Ignore List	Removes the list of ignored (or approved) domains.

Filter reference

Filter	Description
Collected On	Filter the date range for which you want to see ads that have been flagged as possible violations.
Policy	Filter results to a violations policy for which you want to view potential ad violations.
Search Engine	Filter to a specific search engine for which you want to view potential ad violations.
Partner	Filter to a specific partner for which you want to view potential ad violations.
Country/Region	Filter your potential ad violation results to a specific country or region.
Keywords	Filter your potential ad violations to only show results that contain certain keywords.
Issue	Filter for which issue type you want to view potential ad violation results. Types of Issues trademark keyword This indicates that brand's trademarks are keywords still being bid on while unapproved. trademark copy This indicates that the brand’s trademarks are featured in the specific paid search ad copy. ad hijacker This indicates that the paid search ad is being impersonated by someone other than the brand.
Status	Filter by the potential ad violation's current status. Select between New, Ignored, Domain ignored, or Archived. See the Status reference for more information.
Partner type	Filter by the type of relation you have with the partner; select between Contracted, non-contracted or non-impact partners.

Create a violation for an ad

Creating a violation involves two phases: reviewing the ad for evidence and then filling out the violation details.

1

Review the ad

1. From the left navigation menu, select [Protect] → Monitoring → Paid Search.
2. Find the specific paid search ad you want to review.
3. Hover your cursor over the ad and select Review.
4. From here, you can view more details about the paid search ad.
5. You can expand the Content Details section for even more information about the ad.

Ad details reference

Ad Detail	Description
Domain	The website domain of the partner.
Ad Display URL	The URL where the display ad appeared.
Search Engine	On which search engine the ad was found.
Keywords	Your protected keywords that were used.
Times Seen	How many times impact.com saw the ad over a period of time.
Last Seen Ad Rank	The position of the ad on the search engine's results page.
Ad Copy	The text copy that was included in the ad.
Ad Label	More information about the type of potential offense.

Additional content details reference

Content details	Description
Ad ID	The unique identifier of the ad.
Policy	The name of the policy that triggered the event.
Device Type	The device type the ad targeted.
Ad Screenshot	A URL to the screenshot of the ad.
Ad Click URL	The URL that clicking the ad would take you to.
Search Engine Results Pages	Which number page on the Search Engine Results the ad appeared on.
Ad's Location	Where on the page the ad was positioned.
Redirects	Shows how a partner was linked to a violation. Select View Redirects to open a slide-out panel with the complete redirect path. For details on this panel, see the Redirect details reference section below.

Redirect details reference

Redirect details	Description
#	Number of redirects involved in a path from the ad. The view shows the first and last as well as other redirects in between.
Resolution	When the box is highlighted in blue, it indicates the partner to whom the potential violation has been attributed. The system scans all URLs in the path and identifies the first one containing parameters that can be used to match a partner. The partner may be contracted, non-contracted, or a non-impact partner.
URL	Shows the URLs included in the ad’s redirect path.
Show more	If additional redirect URLs are available, select Show more to view them.

2

Submit the violation

After confirming the violation, complete the following steps to create and submit it.

1. In the Decision [Drop-down menu], select VIOLATION.
2. Select the Error type the violation was for and state the Severity of the violation.
3. Set a Due Date by which the partner needs to respond.
4. Optionally, attach a file and leave a comment for the partner. Select whether the comment should be Private or Public. You can use this to ask questions or request the partner remove unauthorized ads.

Private

Your comment will only be visible to your brand’s account users. Private comments can be used to make notes or provide context on the issue for other account users.

Public

Your comment will be visible to the relevant partner.

1. [Toggle on] Send Notifications if you want to notify the partner of the violation.
2. Select Create Violation to create the violation and submit the violation notification (if you opted to do so).

   • All created violations will appear on the Violations screen. Refer to Manage Your Monitoring Violations to learn how to adjust a violation's status and more.